Can Seven Wolves Pursue Spokesman Zhang Hanyu And Sun Honglei Become Popular

Have you seen Hu Jun, Zhang Hanyu, Sun Honglei and Zhang Zhen, the four major movie stars, appear in a print advertisement at the same time?

This is not the latest movie poster of a director, but the latest print advertisement of Seven Wolves, operated by Shanghai Lingshi Advertising Company. When industry insiders were no longer so enthusiastic about hiring spokespersons, Fujian Men's Wear Seven Wolf, who always outwitted others, did the opposite and hired four spokespersons at one time. It is not uncommon for a brand to employ multiple spokespersons in the circle, such as Sima and other brands.

It is reported that, at the same time of the launch of the print ads, the Lingshi Advertising Group edited an advertising film with the print script as the material. At present, it is popular on some TV stations.

From the perspective of money, is this choice ridiculous? Why did the Seven Wolves spend all this money?

In fact, today's advertising costs are very expensive, and the advertising costs in prime time of major television stations are already calculated by the second. There is a connoisseur's budget. The four popular male stars gathered this time, and the seven wolves spent at least 8-10 million yuan.

According to a person in charge of brand promotion of Seven Wolves, "cultural innovation" will be a strategy of Seven Wolves in the next ten years. It is under such guidance that Seven Wolves will constantly explore new ways in advertising techniques. In recent years, the advertising style of Seven Wolves has been changing, or related to its transformation of many agents, first Yingyang Legend TBWA， Now Lingshi spent nearly 120 million yuan on marketing in 2008.

Looking at the current domestic men's wear brands, or mainly rely on advertising for communication, what kind of advertising should be done if you want to be a brand leader? What will be the reaction of readers, audience and audience as advertisement?

In fact, it is very simple. Of course, to be a brand leader is to establish the leading position of the brand. Leadership is one of the most important motivational factors in consumer behavior.

When Seven Wolves no longer like some enterprises mentioned in their advertisements that "our products are better", the change of the slogan is a deepening of the slogan "men are more than one side" put forward in 2007. The slogan of 2007 focuses on shaping the lifestyle of "multifaceted men", which is a horizontal expansion of the connotation of the Seven Wolf brand. The slogan proposed now is a vertical extension of the brand value of the seven wolves.

It can be seen that the seven wolves have taken the advertising investment of hiring spokesmen as an insurance to prevent them from suffering losses due to the attacks of competitors.

Imagine that other enterprises dare to do so? Not long ago, an enterprise president said: "The boom of spokesmen has passed. Now we should concentrate on the market. We will consider inviting stars to help us, but we will certainly not consider hiring spokesmen."

By contrast, like the Seven Wolf, we are willing to hire an image spokesperson at all costs. Can we "hit" the Seven Wolf again this time?

In fact, as early as the end of last year, the person in charge said that there would be more high-quality men with the spirit of "more than one man" in the future who would constantly enter the "Hall of Fame" of the Seven Wolves, in order to realize the vision of multiple spokesmen of the Seven Wolves and gather higher popularity.