Milan Outdoor Leisure Brand Awarded Jialong Business Exclusive Right To Operate

Recently, the outdoor leisure brand Leaveland (Italy maple leaf) from Milan, a fashion city, held a press conference and formally awarded the "exclusive right to operate the Chinese market" of Jialong (Xiamen) Trading Co., Ltd. to fully manage the operation and use of Leaveland brands and trademarks in the Chinese market.

In the early 50s of last century, WhitamanoHill, an Italian born Italian, inherited his father's shoe store in Milan, Italy's northern city of Amir.

Leaveland adheres to the brand concept of urban outdoor leisure, insists on the exquisite craft, technology, and the high standards of the American Outdoor Industry Association, and creates the quality of urban outdoor leisure shoes, creating different quality of life for the urban elites in modern society.

In 1982, Leaveland began to expand its Asian market, first landed in Hongkong, and in the next 10 years, it expanded Malaysia, Japan, Singapore, Korea and Australia in the Asia Pacific region.

In 1990, Leaveland officially entered China and became a sponsor of the Beijing Asian Games Chinese sports delegation.

After years of market expansion, it has occupied a certain market share in Beijing, Shanghai, Guangzhou and East China.

It is understood that before the operation of Leaveland in the Chinese market, mainly in the mode of agency, business focused on product sales.

And the authorized operation of Jialong trade is exclusive to the Chinese market, and the new mode of operation is changed.

Wu Liangde, the chairman of the gala, said that the way the Chinese retail market is operated can be said to be a hundred flowers, and that there are few examples of success with the high value-added service of the brand and the distribution agency system.

In order to achieve this goal, Jialong set up a strong brand operation management and sales team to operate Leaveland brand in a completely new way.

"What we emphasize is not only selling products to agents, but also giving strong and comprehensive brand operation support behind them.

We are convinced that this is the way to reach consumers and distributors, and to operate and manage Fang Sanying. "

Emma, vice president of Leaveland, said that cooperation with Jialong business is conducive to standardizing the operation of the brand in the Chinese market and strengthening the brand image and value on the basis of the original market.

Li Yuzhong, vice chairman of the China Leather Association, pointed out that the cooperation between Leaveland brand and Jialong is conducive to promoting the specialization of domestic brand operation companies and promoting the integration of domestic brands with international famous brands, thus facilitated the healthy competition of China's leather market.

At the same time, Leaveland's brand and products emphasize urban leisure style, which coincides with the Chinese consumers' pursuit of future life.

He expects Leaveland to enter the Chinese market once again, and bring more and more new choices to Chinese consumers.

It is also revealed that Jialong business is composed of professional teams who have been engaged in fashion brands for a long time. They are mainly engaged in the operation of high-end fashion brands, and have a deep understanding of China's elite consumer market that will emerge in the next 5 years.

Leaveland is the first project involving international brands in the Chinese market. After Leaveland, Jialong will continue to seek more international high-end brands to cooperate to become the most successful international brand operation company in China, and to provide a lifestyle for China's urban elite consumers.