Leaveland Change Business Mode And Set Sail Again

Recently, Leaveland, an outdoor leisure brand from the "fashion capital", held a press conference and formally awarded the "exclusive right to operate the Chinese market" of Jialong (trade) Co., Ltd., to fully manage the operation and use of Leaveland brand and trademark in the Chinese market. This is the first time that Leaveland has entered the Chinese market in 20 years to restructure its proxy. This marks Leaveland's transformation of its business model and its re establishment in the Chinese market.

In the early 50s of last century, WhitamanoHill, an Italian born Italian, inherited his father's shoe store in the northern city of Chi. Leaveland adheres to the brand concept of urban outdoor leisure, insists on the exquisite craft, technology, and the high standards of the American Outdoor Industry Association, and creates the quality of urban outdoor leisure shoes, creating different quality of life for the urban elites in modern society. In 1982, Leaveland began to expand its Asian market and first landed on the market. In the next 10 years, it has expanded markets in Asia Pacific region including Japan, Singapore, Korea and Australia. In 1990, Leaveland officially entered China and became a sponsor of the Chinese sports delegation of the Asian Games. After years of market expansion, it has occupied a certain market share in China, Hong Kong, and East China.

It is understood that before the operation of Leaveland in the Chinese market, mainly in the mode of agency, business focused on product sales. And the authorized operation of Jialong trade is exclusive to the Chinese market, and the new mode of operation is changed. Wu Liangde, chairman of Jialong, said that the mode of operation of China's retail market can be said to be a hundred flowers bloom, and there are not many successful examples of successful brand high value-added services combined with the distribution agent system. In order to achieve this goal, Jialong set up a strong brand operation management and sales team to operate Leaveland brand in a completely new way. "What we emphasize is not only selling products to agents, but also giving strong and comprehensive brand operation support behind them. We are convinced that this is the way to reach consumers and distributors, and to operate and manage Fang Sanying. "

Emma, vice president of Leaveland, said that cooperation with Jialong business is conducive to standardizing the operation of the brand in the Chinese market and strengthening the brand image and value on the basis of the original market. Li Yuzhong, vice chairman of the China Leather Association, pointed out that the cooperation between Leaveland brand and Jialong is conducive to promoting the specialization of domestic brand operation companies and promoting the integration of domestic brands with international famous brands, thus facilitated the healthy competition of China's leather market. At the same time, Leaveland's brand and products emphasize urban leisure style, which coincides with the Chinese consumers' pursuit of future life. He expects Leaveland to enter the Chinese market once again, and bring more and more new choices to Chinese consumers.

It is also revealed that Jialong business is composed of professional teams who have been engaged in fashion brands for a long time. They are mainly engaged in the operation of high-end fashion brands, and have a deep understanding of China's elite consumer market that will emerge in the next 5 years.

Leaveland is the first project involving international brands in the Chinese market. After Leaveland, Jialong will continue to seek more international high-end brands to cooperate to become the most successful international brand operation company in China, and to provide a lifestyle for China's urban elite consumers.

 

Source: China textile net