Domestic Sports Shoes Fashion Trend In Spring And Summer Of 2011

In spring and summer of 2011, what concepts will be used in the design of domestic sports shoes? What breakthroughs have been made in the application of materials? He Shengnan, the designer of Guirenniao Shoes Design Center, has given his own answers to these questions.

    Key words: inheritance

Inherit and reshape the classics, so that they can show the sense of inheritance and history, and have excellent performance.

The trend of inheritance caters to the functional movement with the classic aesthetic concept, which integrates the ancient and future concepts, and takes the body as the center. The market is targeted at young people with great potential who take sports as their work and lifestyle. Strive to use new technology to reshape classic sports, so that they can show inheritance and sense of history, and have excellent performance. By adding the past products or concepts to the avant-garde and fashionable colors, we can create a product that is novel and avant-garde but still retains emotional ties. Let the life of classic things continue, reshape the classic with new technology, and take on a new look.

The past and the present, the past and the future, may no longer be important. What is important is how we pour new charm and value into our life on the inherent sediment of inheritance. NEWBALANCE, NIKE, CONVERSE are perfect representatives of retro and innovation.

   　 Material trends:

The innovation of materials and even colors for products with retro nature can better cater to the trend taste of fashion cities, achieve the effect of weeding out the old and bringing forth the new, express happy expressions with colors, and make products glow with fashionable colors. In the application of materials, some historical or folded or cracked or witnessed the original geological appearance of each period of history, bearing endless memories.

    　 Key words: innocence

Pursue to create a durable and even handed down product from generation to generation. The core concept of the trend of innocence is the service life - the pursuit of creating a product that is durable and even handed down from generation to generation. Service life is a more feasible green solution.

   　 Color trend:

The retro natural color, the seaside in the 1980s and the popular sports in the 1980s can all be enduring, and the classic color matching that can withstand the washing of time becomes the inspiration source of color.

　　　 Key words: Holy

The practical high function materials give users a luxurious experience.

The trend of the sacred theme is divided into two aspects: the health care trend is mainly for female consumers, while the outdoor elite trend is for experienced global travelers. This trend of health care is becoming more and more popular among men and women over 30 years old with high incomes, as well as independent full-time mothers and fathers. Yoga, Pilates and other sports are integrated into "acrobatic yoga". Luxury enjoyment is reflected in low-key beauty products, practical high-performance fabrics and innovative, customized one-on-one fitness courses, which is also the prerequisite for designing more sophisticated products.

 　 Material trends:

The power color from the magic charm of nature helps us to get physical and mental conditioning in the activities of nature, so as to get a spiritual experience away from the noise, so that the soul can be healed and enjoy health preservation. Pay attention to the color needs of women's health care, extract color energy from some energetic things in nature, and protect women.