Wenzhou Shoes And Clothing Enterprises Embrace The International Direct Selling Market

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Ms. Wu, who is engaged in garment export business in Wenzhou, said: "when the appreciation rate of RMB increases by 3%, our export volume will be reduced by 30%.

Last year, because of the appreciation of the renminbi, many orders were snatched away by countries such as Thailand and Vietnam.

If we can shorten the middle channel and directly set up a direct sale point in North America, we can earn profits from the middle channel and ease the pressure of RMB appreciation. However, when I choose a foreign trade and investment project, I can see the importance of the local living conditions and interests. "She revealed that her daughter has been longing for higher education in Canada and she decided to" go out ".

In Wenzhou, enterprises affected by the RMB exchange rate are not only footwear and clothing industries, but also export enterprises such as leather goods, lighters, glasses, bags, stationery, gifts and so on.

Facing the continuous appreciation of RMB, Wenzhou enterprises either turn their exports to domestic demand or highlight their plight and go abroad.

But for the traditional industries of export processing, under the premise of the same labor cost and operating cost, competition with domestic counterparts does not have obvious advantages.

Export processing enterprises know that their products can sell more than 80% after sales through direct selling businesses in Europe and the United States, while manufacturers themselves only share 3% profits. Therefore, only by boldly going out, can profits be improved.

Take Canada China (Wenzhou) business city as an example. As an effective measure to deal with the appreciation of the RMB exchange rate and support the qualified SMEs to go out, the project has been officially put on record by the Municipal Bureau of foreign trade and economic cooperation. It aims to establish a Wenzhou brand direct selling wholesale store in North America, shorten the middle channel of sales, and achieve a win-win situation in investment and education for children, and share life and family welfare while running the business city.

It is worth mentioning that, based on the lessons learned from other overseas Chinese business cities, Canada China (Wenzhou) business city has put forward a series of effective solutions from the early stage of the project planning.

First, the business city provides a series of perfect after-sale services including plation, design, pportation, customs declaration, taxation, law, and security for operators.

Secondly, the future "digital platform" will provide a broad trading platform for owners and buyers in North America, changing the single operation mode of the former commercial city.

The annual exhibition of Canadian Chinese famous products will attract more North American dealers to exchange and cooperate with each other.

Wenzhou enterprises' "going out" has become a new trend of looking ahead internationally and leading the future. The overseas investment projects such as Canada China (Wenzhou) business city have not only effectively solved the pressure brought by the rise of the renminbi, but also made the "Wenzhou model" look abroad, guiding the Wenzhou people to create a glorious history again.