Spring Festival: Chinese Style "Ingenuity" Plays The Role Of "Contending For Spring"

In recent years, Chinese elements have become a bright color in the international garment industry. More and more international masters have been widely applied. Whether it is the evolution of traditional Chinese fabrics and patterns, or the improvement of cheongsam, all fashionable people feel the deep accumulation of Chinese culture in their consumption.

Another spring festival falls to the people who love beauty, of course, to dress up and fight for spring! When you enter the local Chinese style fashion shop or Chinese brand store, you will be surprised to find that the Chinese style is not only beautiful, but also beautiful inside.

Great customs can be elegant.

Walking into the shop of Cotton Amour, a peony phoenix pattern is dazzling.

Today, the cottage is demolished to build a tall building, and the Kang is turned into a spring bed. Only the large Northeast China cloth is not fading, becoming the most conspicuous symbol of Chinese elements in fashion design.

This piece of cloth has already "surrounded" the city from the countryside, and has "wrapped" the global fashion world -- Le Coq Sportif's cock shoes, Nieves Lavi's spring clothes, LV shop's cloistered cloister...

"As we all know, Chinese elements in recent years are international.

Simple and kind, pure and natural.

Ji Hong, who is a businesswoman in her own business, is only a small sideline in her fashion.

The clothes of "ingenuity" have three characteristics of pure cotton texture, hand weaving and national pattern, so that people can feel the Chinese culture in fashion consumption.

During the interview, an overseas woman bought a embroidered skirt that pulled the floor and walked away happily.

Ji Hong said: "there are a lot of customers in Europe and America, which makes me deeply aware of the national and the world."

The great custom and elegance, from the folklore of the big cloth, are naturally worn by the fashionable women in the city.

The origin of the big cloth is said to be the first Phoenix peony pattern cotton cloth developed to break the situation of no domestic printed cloth after the end of the war of resistance against Japan. The most authentic one is the two inch, three wide, northeast pure cotton cloth with only three colors of red, green and blue.

Bright red with strong green, there is no color taboo in the cloth, so beautiful and amazing.

Ji Hong said, "beauty is not about exaggeration; colorful dyeing and printing is suitable for women of mature age, while hand painting and embroidery show the delicate elegance of young ladies."

Adherence to and improvement of Chinese elements are modern.

Everyone can wear cheongsam.

Eileen Chang once said, "clothes are a kind of pocket drama with words."

Eileen Chang loves cheongsam and even designs cheongsam. Her image of cheongsam is deeply printed in the memory of admirers, and is as light as words.

Eileen Chang, who is known as "love and fashion show," wears clothes from the cheongsam and wears clothes from the old boxes at the end of the Qing Dynasty.

If we say that the pioneers of fashion in modern China, Eileen Chang is well deserved.

I wonder if all Chinese women have the Qipao complex like Eileen Chang, who indulge in the United States and the Communist Party, but because of their physical limitations, some people think that they will never be able to fit into a cheongsam.

Chen Xiaoyun, 37, founder of Tong Tong Friendship Store, said: "when I opened the shop just 5 years ago, I only designed the Shanghai style cheongsam, which was" thin and revealing ", emphasizing the figure very much, just like the cheongsam in the flower of the year.

It's funny that I feel so inconvenient when I wear this kind of Qipao to do business and even the simplest cleaning.

Two piece cheongsam {page_break}

Later, Chen Xiaoyun boldly improved the cheongsam. The skirt was enlarged and the skirt was divided into two sections. One piece became a two piece method, and it was constantly revised on the silhouette.

So, Chen Xiaoyun's shop came out more and more women wearing Qipao!

"I have a three year old child who is still sick," she said. "I found the style cheongsam for her. She was really happy. Before that, she always felt that she was insulated from Qipao."

Chen Xiaoyun later recalled that it was the meaning of her work that women of different stature could wear cheongsam.

Rather than overemphasizing the exaggerated sense of beauty of clothing, it is better to care for the basic needs of ordinary women for clothing.

After all, if you can't even wear it, it will be beautiful.

Chen Xiaoyun said: "after cheongsam has been sent from China to overseas Chinese communities in Singapore and other countries, our generation has seen their mothers wear cheongsam". Therefore, cheongsam not only does not resist, but also has the desire to wear and spread.

She also held two lectures with the people's Association last year to explain the history and evolution of cheongsam.

Shop name Tong Tong friendship shop is very interesting, Chen Xiaoyun said: "Tong" is a girl's red cheeks, I feel lovely, Chinese wind things are also easy to remind people of red; and "friendship store" is derived from the past century to visit the friendship store in Beijing in 90s, the state stores are very aggressive, the salesmen do not dump you, I think anyway, my service attitude is not very good, so call your shop friendship store.

Chen Xiaoyun laughed witnly.

However, how can such a store be unfriendly if it makes friends with customers and friends who wear their cheongsam every day?

Dressed in Jiangnan grey

Towards international

Tang poetry depicts Hangzhou with the gray tones of "Yuping green hills and smoke flying"; Hangzhou is gray in the eyes of modern Chinese literati Yu Dafu; and vice president of China Central Academy of Fine Arts, Song Jianming, thinks: "Hangzhou has a stable urban color in the long run - grey system."

Before introducing the Chinese brand JNBY, why do we need to study the city color of Hangzhou? This is because the "Jiangnan cloth", which was born in Hangzhou, is contaminated with the Hangzhou gray and ink style with rain, smoke and brick, and is very loyal to the "local color" brand.

Liu Chunyan, the head of Singapore's textile industry, said (32).

Liu Chunyan also said: "now looks very modern Jiangnan cloth, is also evolved from the traditional Chinese style, the early style is simple and beautiful, using the silk in the south of the Yangtze River as the main material, and also with the embroidery process. Later, in order to connect with the international practice, the design has changed, and has also pformed into a brand attracting young people, but persists in understanding, nature and self."

Adhere to the simplicity of grey and black.

Arriving at Singapore's Jiangnan cloth dress, not changing the style of plain clothes, unlike the colorful Chinese brands or Chinese style clothes in the general impression, only by the simple gray and black, Joi Tsai, Yvonne Lim, Pan Lingling, Song Yifei, Ryan and other local female entertainers were given the heart. Even when the new designer Max Tan accepted the exclusive interview with the newspaper last time, she did not shy away from the fact that she wore the cloth of Jiangnan.

Robert Gillan, a French journalist who has visited China many times, commented: "no matter where you go to China, people are dressed in blue cloth" Robert Guillain.

It is always the same color style of clothing that is constantly changing.

With the development of Chinese fashion, I wonder if Gillan still holds such a view. At first glance, it is difficult to find something that makes people look bright in that loose, lifeless black, gray, brown and blue. But the south of the Yangtze River is wearing a front button button sleeveless long coat, pulling the clothes up a few inches, so that it has the effect of loose wrinkles.

The way to dress more clothes brings the wearer's unfettered self enjoyment, which is the reliving and thinking of D&G's diversified dressing concept in the south of the Yangtze River. The cross border cooperation with the German alternative artist Ingeborg Zu Schleswig-Holstein is an attempt to expand the tide of the new trend in the south of the Yangtze River.

The Chinese brand, which was jointly built by 12 students in 1994, wore the texture of Jiangnan to New York, Paris, Tokyo, Seoul and Moscow.

More than 600 stores have been opened around the world, and they are still expanding.

Compared with many international brands shyly covering up the "Made in China", Jiangnan Buyi bravely declared "Designed in China", which is the pride of Chinese clothing brand and the Chinese fashion brand.

Chinese style is becoming more and more fashionable.