Why Do Service Companies Like To Burn Money To Make Anime?

18 days, Prince Dragon The group has launched its fifth cartoon "dragon Galaxy adventure" in the Taizi dragon fashion industrial park of Jiangdong new town, Xiaoshan, Hangzhou. Insisting on "burning money" to do animation, what is the meaning of a garment enterprise originally dominated by business men's clothing?

It is understood that with the help of animation industry to develop new Growth engine The number of garment enterprises is increasing.

Zhou Sibang, director of Taizi long animation department, told reporters that the image of Dragon Prince was designed by Japanese famous cartoon design master and Momoka Kazumiyuki, the father of salty egg Superman. The image of Prince of dragon in five animated cartoons is basically the same, but only for local anti-theft version. In addition to cartoons, the Dragon Prince will also enter the industry of toys and online games. Zhou Sibang said that in the future, "Dragon Prince" will introduce some small games, such as Kaixin, which are easy to operate, and will also land Apple's "App store".

Why is a clothing company so keen on " Burn money Do animation? Yan Ming, director of the Dragon King's galactic adventures, says that this is mainly based on the added value of clothing. "Clothing companies are not always fighting prices, they will go to a blind alley, but value the clothes behind them. Cultural added value "

Yan Ming has participated in a IBM activity. The organizers distribute hats on the spot, and many people will print IBM logo. "This is the value of culture. In fact, many garment enterprises begin to combine clothing with culture. As far as I know, many enterprises are also doing animation, which is different in form. For example, some enterprises are "Big Bang", such as "Kung Fu Panda", "Transformers 3" and so on; others are looking for animation companies in China to do animation works; others, like us, have specialized in cultural companies.

The Chinese clothing enterprise that borrows Transformers 3 is mus bond. In the movie which was just released soon, the actor's costume from the beginning was the MTEE of the palace pattern. Moreover, in the first 5 minutes, the hero appeared on the screen with this appearance, creating "the longest time of product implantation" in Transformers 3.