Deng Feng: Entrepreneurship Is Always Ups And Downs.

Life is like a box of chocolates, you never know what you are going to get.

Although it is called "

"A good business is something that comes out of it."

One night in November 2011, at the entrepreneur lecture hall organized by Tsinghua School of economics and management, Deng Feng said with emotion, "as the first generation of American immigrants, if we want to succeed in the United States, without capital and resources, we can only rely on our own diligence and talent."

Deng Feng's words summed up the aspirations of overseas Chinese.

The biggest influence on Deng Feng was Intel's predecessor, CEO. Deng Feng said, "I have been in Intel before. He and I are the first generation of emigrant, from a technician to a manager.

Deng Feng's entrepreneurship in the US Silicon Valley was at the time of Silicon Valley's entrepreneurial fever and others.

One side is smooth and the other is risk.

Deng Feng admits that this is a big challenge in his life.

Deng Feng's greatest courage was the unease of entrepreneurs and the entrepreneurial atmosphere of Silicon Valley.

In Silicon Valley's "entrepreneurial paradise", people can hear the story of the success of entrepreneurship every day, starting from the living room of their own home under the "Silicon Valley culture" infection. In 1997, Deng Feng left Intel and spent tens of thousands of dollars with two friends to create the NetScreen Technologies Inc..

Although this is not Deng Feng's first venture, Deng Feng still took a detour in the early days of NetScreen.

"The original product is based entirely on its own imagination, rather than marketable products, which can not be used at all."

Fortunately, Deng Feng chose a fast growing new industry.

ASIC's security chip's inherent speed and efficiency have made NetScreen's products open up all over the world and become a symbol of the new generation of firewall.

"People should have some ideas, change their minds, take different roads and take risks."

Deng Feng summed up this, he thought he was a "big thing bold, small things cowardly", that is, people who like adventure.

"A lot of opportunities don't allow you to think clearly. It's too late to think clearly."

Low is also the best moment.

Silicon Valley is indeed the cradle of entrepreneurship. In the early days of Silicon Valley's venture, venture capital gave Deng Feng great help in capital.

It was originally an angel investor, followed by the famous American venture capital, Sequoia Capital.

Several years of financing enabled Deng Feng to reach 88 million dollars.

Everything is not smooth sailing.

Capital on the path of enterprise development has given Deng Feng the greatest help, but also brought the greatest risk.

In February 2000, an American listed company bought NetScreen with 900 million dollars in exchange for shares.

But then the stock market crash plunged NetScreen's market value from $900 million to 300 million.

Recalling that period is one of the most difficult moments for Deng Feng to start business in the United States.

At that time, the most scarce part of Silicon Valley was talent.

At the first sight of NetScreen, there was a headhunter digging phone call every day.

For a technology enterprise, talent is the whole business.

"The best way to make mistakes is to admit mistakes."

During that time, Deng Feng played the advantage of being a counselor, and talked to every employee.

He was quite moved by the conversation that he found that most employees had deep feelings for enterprises at the stage of entrepreneurship.

After Deng Feng's mobilization, all the core employees were retained.

At the same time, Deng Feng and the acquisition of their listed company responsible person held a sincere talk.

Persuaded the company to agree to abandon the takeover.

In Deng Feng's view, this company's deepest time is also the best time for the company's cultural journey and cohesion.

During this period, the most stable employees will be left behind.

It is a group of like-minded people.

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This experience has precipitated Deng Feng himself.

No longer anxious to sell the company, but to concentrate on the market and expand the company.

In December 11, 2001, NetScreen was successfully listed on Nasdaq, and its share price rose by 50% on the same day.

Starting from scratch, it sold to a Network Appliance Inc for 4 billion 200 million dollars a few years later.

Over the past few years, the story of ups and downs in Silicon Valley has been rising and falling.

Deng Feng was saddened by environmental changes.

For this pioneering experience, Deng Feng concluded that listing is just a flash of pleasure. What really enjoys is the process of starting an undertaking. It is a continuous process of fighting like a fighter.

He believes that the most proudest thing is to hold on in the most difficult time, which embodies the responsibility, the mind, the persistence and the ideal of the founder.

Starting from scratch again and again

In 2005, Deng Feng returned to China with his wife and son in the heat of returning home. This time he chose to venture capital in the newly completed office building of Tsinghua Science and Technology Park in Beijing.

This venture has three challenges for Deng Feng. First, the entrepreneurial environment has changed from the United States to China. During the many years of his career in the United States, China's environment has changed. Everything in the front is strange. Two, the pformation of identity, from a technical entrepreneur to an investor in training enterprises. Three, Deng Feng is once again returning to the start-up business, and is a new start.

Find the Secretary and driver from the newspaper application column.

Deng Feng started a new challenge.

Out of the understanding of the industry, Deng Feng invested in several enterprises in a few years.

Now, the aurora has managed 6 funds.

"The business rule of many people is that in cooperation, I have to talk about the best conditions. Everything is a big part of us, and the other party must be small.

The result is that you are pmitting a wrong social value. You are not creating the greater wealth of the whole society. You only maximize your interests by hurting the interests of your business partners.

My point is that for business partners, you can't look at it in a hostile way. We must focus on the long term and create a win-win situation.

Deng Feng believes that the values of founders are particularly important for enterprises.

Whether they are their own business people or venture capital projects, Deng Feng values this very much.

"Early investment is investment.

I think a failure experience can give entrepreneurs a bonus.

As long as he can gain experience from failure. "

As an entrepreneur, Deng Feng believes that at the beginning of his business, he must have an ideal of higher than financial return. His latest ideal is to cultivate world-class Chinese companies, train world-class Chinese entrepreneurs and become world-class Chinese venture capitalists.