Gome Sports Withdraw From &Nbsp; Two Stores Are The Only Ones Left.

At the end of September this year, Gome sports in Beijing only one of two stores, Cai Man Street store (also known as "Chaoyang Road shop") was temporarily suspended after a year of operation under deficit.

In January 18th this year, Gome sports held a press conference in Beijing. Huang's family leader and Wong Kwong Yu's younger sister Huang Hsiu Hong were making a high-profile appearance. They announced that "in the next 5 years, Gome sports plan will set up hundreds of large stores in the whole country and gradually build Gome Sports into a large professional chain enterprise with the same influence as Gome."

Nearly a year after the "oath", Gome sports "went back on its word".

The pledge takes only one store a year.

It took nearly a year for Gome sports, but instead of opening a store, it turned backwards.

A staff member of the property department, who owns the property store, said in an interview with "daily economic news" that "the lease of Gome Street store is due to expire at the end of September this year, and that the other party will not renew the lease. We are also carrying out the overall rental of properties including negative, one and two floors. In the short term, Gome sports will not come back."

The establishment of 100 large stores in the country is only part of the grand plan of Gome sports, while other forms such as standard shops and professional shops will be more. The plan announced at that time indicated that the second half of this year would consider opening shops in other cities, but this year's main goal is mainly to consolidate and consolidate the Beijing area. "When choosing stores, it will share information with Gome and Dazhong electrical appliance development center, and be able to get detailed information of quality stores at the first time".

Although Gome sports can theoretically enjoy GOME stores information, but this did not allow Gome sports to develop too much. Not only did not complete the goal of opening the shop announced at the beginning of this year, but on the expiration of the lease of Choi Street shop, the company chose to suspend business.

According to public information, before the Gome sports owned Wanquan River and Cai man street stores opened in May 2010 and October respectively, and the store area is about 4600 square meters and 4000 square meters.

On the phone, Fang Fang, a staff member of the original property Street shop, told the daily economic news that a total of 7000m2 was only used for rent. The rent was 4.5 yuan per square meter per day. Gome sports no longer was renewed after the expiration of October, and in fact they basically moved away at the end of September.

However, Gome sports related official told reporters that the street was not closed, but if it was really closed, it meant that it would not be opened again. It was related to the overall operation of the company. In the future, it would still attach importance to the development of the entity store, but it did not disclose any details.

Gome sports will be the main online shopping mall?

At the same time, in the development of Gome sports entity, its online shopping market has developed.

Gome sports in February of this year, opened online sales channels, and then cooperate with a network. Therefore, there is speculation in the industry that Gome sports may spanform the non profitable entity store operation mode into the main business strategy of the online shopping mall.

However, Gome sports related responsible person said that in the future, Gome sports will develop together on line and offline, and even the development of physical stores is far greater than that of online shopping. Because there is no entity store support, online business is also difficult to do well.

In the less than a year after the operation of Gome sports business, the situation of stores began to shrink. The key point is CEO, Zhang Qing, a sports consultancy. "The market does have the demand of this large professional shop. It can buy in large quantities, concentrate on sales and reduce operating costs."

"The outbreak of any new format needs a suitable leader, and there is no mature mode and operators yet." Zhang Bingwu, a senior brand marketing expert, told reporters that Gome's attempt was no problem. The problem lies in Gome's understanding of the industry. "The advantage of Gome lies in the resource advantages of terminal outlets, the occupation of terminal outlets and business circles, but its resources in sports goods are equal to zero. Such a result is not very unexpected."

Liang Zhenpeng, a chain dealer, told the "daily economic news" that "the most important thing for Gome is to understand whether or not to continue to make sporting goods. The long-term drag will definitely cause losses and harm to the Gome brand."