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Wealthy Brazilians Push The Luxury Market

2012/1/1 9:29:00 50

Brazil Luxury Market

Brazilians are getting richer and richer, which has greatly contributed to the development of the luxury market. Sales of Louis Vuitton's Speedy Bag or Chanel's Particuliere oil have risen sharply, and brands such as Prada and Fendi are also planning to enter the Brazil market.


In 2012, at least 30 luxury brands will enter the Brazil market, an increase of 25% over the 2011 investment rate. Although the economic crisis has affected the consumption situation in the European market, it does not seem to have much impact on Brazil.


In 2012, the development of luxury goods industry in Brazil will increase significantly. Bain&Co estimates 2011 and last year's year-on-year growth. Sale The volume increased by 20%, while sales of GfK Brasil were expected to rise by 33% to $11 billion.


Fendi, Bottega Veneta, Yves Saint Laurent, Prada, etc. brand Are expected to enter Brazil in 2012. market The Louis Vuitton brand is expected to open three new stores next year.


Tiffany&Co. entered St Paul in 2001, and demand is rising. We plan to open 2 to 3 stores in the next year.


Brazil's billionaires reached more than 30 in 2010, compared with 4 in 2003. Brazilians and others were the richest list in Latin America, with a total wealth of 890 billion US dollars.

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