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2012 Zhang Yonghe, China Fashion Forum: Design Obedience Materials

2012/3/29 21:57:00 5

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2012 China Fashion Forum Zhang Yonghe Design Materials

On the afternoon of 28 "

Annual dialogue Conference

First scene

Peak dialogue

In the spirit of design, the famous architect Zhang Yonghe did "

Design obedience material

Keynote speech.

The following is an excerpt from the dialogue between Mr. Zhang Yonghe and Mr. Wang Shouzhi, the distinguished design theorist.

Wang Shou Zhi: the first question is, what role, value and status does design play in brand positioning?

Zhang Yonghe: I think in fact, if we are sitting in business school, we will hear a completely different answer.

But from a designer's point of view, design is first of all quality, and secondly, of course, is relatively independent thinking, that is, the definition of brand.

Wang Shouzhi: how can designers and entrepreneurs integrate ideas? Can you persuade entrepreneurs or can he persuade you?

Zhang Yonghe: I can't guarantee that I can persuade each time. I think we do all kinds of cooperation in architectural design. In fact, this process of cooperation is looking for a common point. Of course, I hope to find it or convince it, because really I found the last words, in addition to very few true matches, not just being persuaded, and there really is a consensus, a resonance, that is the best result.

Wang Shou Zhi: the second question, you will definitely answer this question. How does China design to communicate with the world?

Zhang Yonghe: just like the problem just now, I don't think China's design needs to communicate with the world in language, and communication is useless.

Wang Shouzhi: you are talking about design language, aren't you?

Zhang Yonghe: Yes, if your stuff is done well, I wear a lot of Yamamoto Teruji's clothes. Today when I was away, I grabbed a pair of his socks and salute him.

I want to say that I didn't want to wear it. I liked it when I saw him. At the beginning, I mentioned that the Chinese architect Wang Shu won the prize because I saw that Wang Shu's architecture was moved and he didn't know how many non Chinese people, but I think it was very difficult for him to express his ideas in English.

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Mr. Wang: Third, where are the genes that Chinese design can inherit? Because we can not have big roofs or wooden structures now. Do we have some genes that are inherited from buildings?

Zhang Yonghe: many, including those two points you just said, I do not think it is absolutely extinct. The problem is, if it is only done for the appearance of the big roof, I am afraid I will die for a meaningful thing, and it will also be in a difficult position in order to replicate according to the old wooden structure.

I think the problem of inheritance should really appreciate the spirit of Chinese culture, then have an impact on our thinking, and then manifest it in today's way. I think this is very positive.

Otherwise, why do few people wear Liriodendron now? I think that the mandarin jacket is very special, but it's not convenient to catch a bus, so now it is broken.

Wang Shou Zhi: the fourth problem is that there is a utopia disease in the society now, which is a big contradiction. It is a requirement of the commercial society. Is there any way for our designers to coordinate?

Zhang Yonghe: I do not think that the pursuit of ideals and idealism, including the pursuit of quality, including the pursuit of culture, I do not think these things are antagonistic at all.

It is often because there is a lack of understanding in some of these links and a lack of understanding of the links between links and links. Therefore, I think there are some lessons. Although China has to learn a little bit late, especially in Beijing, it is because of the lack of such understanding that it is a painful lesson.

One of them is related to architecture, that is, the capital of Greece, Athens. Athens is known to be an ancient capital. Because I am a member of a planning city committee of Athens, the most worrying thing for them now is that tourists come to Athens and stay at least for a day. Why? Look at a besieged city and possibly a museum of human studies, because Athens has completely destroyed its own city except a few monuments, and there is a street built in 70s. Now many Chinese cities are heading in that direction.

Wangfujing is known as 700 years. If you go to Wangfujing today, you can find a house for more than 7 years. Which is the old building of Wangfujing, so he is a place without history. He will not sell a good price and will not attract people. Real culture can make big money.