Singapore Attaches Importance To The Construction Of Sports Culture &Nbsp; The Output Value Of Sports Has Exceeded 1 Billion Dollars.

Under the background of the current economic crisis, the sports industry in Singapore is heading against the trend. Sports investment, sports events and media are developing rapidly.

At the fourth annual CEO conference hosted by the Singapore Sports Council (SSC), Dr. Vivian Balakrishnan, Minister of community development, youth and sports in Singapore, said: "although now

Uighur pointed out that Singapore will host some major sports events (such as the Asian Youth Games, Youth Olympic Games) and the construction of large infrastructure (such as Singapore Sports Center, Changi racing Center), which will bring economic benefits.

He also said: "Singapore's friendly business environment, hosting sports events, sports infrastructure and good sports culture development strategy all decide that Singapore is a good place to invest in sports.

The output value of our sports has exceeded 1 billion US dollars, and we hope to reach US $2 billion by 2015.

Singapore will host more than 600 international and local sports events, such as the first Asian Youth Games 2009 and the junior hockey world cup.

Singapore has also been successful in attracting multinational investment, such as "MP & Silva" and Li Jian (Life Fitness) have established their own Asian base in Singapore.

The Singapore government is committed to the development of the sports industry. The Singapore Sports Council also believes that more and more companies will recognize the great potential of the sports industry in Singapore.

Wen Rende, President of Singapore Sports Council, said: "Singapore's economic development board (EDB) and Singapore Sports Council (SSC) have been actively encouraging sports enterprises to set up subsidiaries in Singapore.

Several investment plans are expected to be announced in the next 12 months.

The main event was only over 40 million dollars in local publicity.

In terms of sports media, the Singapore media development authority (MDA) and the Singapore Sports Council are studying a new series of local sports programs, which are expected to be broadcast in the second half of the year.

MDA President Xie Deqian (Dr Christopher Chia) said: "we are very pleased to be able to cooperate with the Singapore Sports Council to launch this sports series, which is believed to improve sports.

Wen Rende also announced that the Singapore Sports Council will produce tender documents for the Changi racing centre.

"In the past few months, SSC has been revising the engineering manuals, making it more attractive to potential investors," he said.

Although the economic situation is not good, some potential investors have expressed interest in bidding the project. "

In addition, the singaporesports.sg website of Singapore Sports Council has exceeded 3 million hits in just 10 months.

The Asian Youth Games will also use the new media platform as its main publicity medium.

Tang Kaiwen, director of SSC sports marketing department, stressed: "now the 14-17 year old youth is the first generation to grow with new technology in Asia. They will become the next generation of direct consumers, volunteers, coaches, officials and event organizers." (Kelven Tan)

Asian Youth