President Of New China, President Of New China, 1000

At the end of last year, the new balance, the world's first jogging shoe, was officially appointed the president of the China region after taking over the agency in China and directly in charge of the Chinese market.

Yesterday, Wake, President of the new president of new century Trading (China) Limited, told the first financial daily that China will become the second largest market in the world in the next five years.

In fact, the development speed of new brun is not very fast in the Chinese market at present. It has been attacked by counterfeit brands since entering China. Until now, consumers' understanding of new brun is limited to casual sports shoes.

For the current confusion, Wei Ke has spoken frankly: "new bun is still at the beginning stage in China. Although we have done a lot of advertising, in fact, not many people have noticed that dealers are not selling our main product running shoes, which is because we do not have a lasting communication with customers."

At present, the share of new Pak Lun in the Chinese sports shoes market accounts for only 1%, and the running shoes area is only 2%. Last year, the sales volume of this series of products was 30 million yuan, ranking seventh in the Chinese running shoes market.

At present, Nike and Adidas are still brand names of sports shoes highly praised by consumers.

But he still has confidence in the Chinese market.

At present, new Bai Lun has formulated a five year plan for China, and is still running by running shoes.

According to the new brun plan, its stores in China will expand from 270 to 1000 before 2012, and will form the first brand of running shoes in China.

Although China's share in the new global market is still small, China will be the second largest market after the US in five years.

"Of course we need to increase investment in advertising, but more importantly, we need to enhance communication with customers.

The future may be to increase the number of shop assistants in the store, and some of them are not responsible for sales, but are responsible for communicating with others, so that young people realize that running is not boring.

Wei Ke said.

In terms of marketing strategy, new Bai Lun will still insist on not using spokesperson's way.

"We are more willing to spend money on R & D."