Online Shopping Mode Diversified Traditional Clothing Enterprises Try Water O2O

The essence of this new business model is to bring online consumers to the real store -- online payment of goods and services under the purchase line, and then enjoy services on the line.

Group buying mode is not equal to O2O

Up to now,

The influence and the ability to change the whole retail market is beyond doubt. The degree of its development has reached the situation of "no electronic business" for a large number of garment enterprises.

Even so, this highly touted business model accounts for only 2%~3% of the total consumer market. That is to say, 97% of the service consumption is completed online. Even in the most developed e-commerce world, the proportion of offline consumption is still as high as 93%.

The essence of O2O's new business model is simply to bring online consumers to the real store -- online payment of goods and services under the purchase line, and then enjoy services on the line.

Compared to the purchase of goods will be stuffed into the package through the logistics company to the consumer's B2C and C2C mode, O2O is online payment, buy goods and services under the line, and then enjoy the service on the line, combine offline business opportunities with the Internet, and let the Internet become the front line of offline pactions.

At present, the most easy way to draw an equal sign with the O2O mode is group buying mode.

However, O2O mode and group buying still can not be fully equated.

"Business cooperation with O2O website is not simply publishing information. If a businessman simply releases information, it will not necessarily be recognized by users, because the information released by a businessman is still true after all, so it depends on the word of mouth of users.

The traditional comment network's comment mode is also one-way. O2O needs the interaction between businesses and consumers.

O2O is not a new concept, but it is a new mode. It needs to solve the marketing problems that modern service practitioners can not solve, and also to solve the problem of asymmetric information between users and businesses, and to solve the problem of word-of-mouth communication among users.

Baidu has CEO, Cai Hu said.

O2O is more about online shopping mall, group buying is a temporary promotion with low discount.

Traditional clothing companies are activating the O2O market.

It's not just group buying. The concept of O2O, which was widely mentioned last year, is now being noticed by traditional clothing companies. These customary "ground warfare" costumes are attracting new areas that are being activated.

Becoming pregnant in subway advertising

In the year after the launch of the company, the electricity business has reached a monthly turnover of tens of millions of yuan.

In order to better develop the business of electronic commerce, since October 2011, October Mommy began to test the O2O mode of "online trading and offline picking". When online sale activities, the original price of 1500 yuan of maternity dress can be taken directly with the price of 400~500 yuan, customers can also directly experience the online shopping of pregnant women's clothing and enjoy the super value shopping experience.

However, in the face of the new O2O mode that just started in 2011, Zhao Pu, chairman of the October October chairman, said that the three in one mode of "traditional store + business +O2O" is still the most recognized practice at present.

In view of the great impact of traditional enterprises on the electricity supplier, Zhao Pu said that the strategy adopted by October is that the products under the online and offline products are completely different. Even the production team design team is also separated. Besides, the online sales are all functional clothing, so that the online and offline separation will avoid the impact on the wired shop.