Interesting Economics: The Relationship Between High Heels, Lipstick, Cups And Economy

Seemingly serious economics, in fact, has an interesting side.

Recently, Interactive Encyclopedia has consolidated the comprehensive statistics on the number of entries and the number of versions of the entries in the whole station, and published some other interesting words in the economic field.

Cup,

Lipstick, skirt, mattress, potato, IPOD, Ding Xie can see the economic benefits.

Cup Economics

The economics of the cup originated from the history of the British Empire published by the bemban department store in England.

The chest history of the British Empire points out that the size of British women's breasts is directly proportional to the economic boom.

Similarly, there are Ttiumph companies in Japan.

During the Great Depression of 1920 to 1940, the average cup of women was only 28A. However, in 1950s, when the economy was getting better, the female chest increased to 30B. In 60s, in addition to more than half of the cup, feminism was also popular and women's chest was liberated.

Japan's Ttiumph company has released a set of Statistics: in 1980, nearly 60% Japanese women wore A bra underwear; in 1988, only 30% women could squeeze in the same cup; in 2004, only 10% of the A cups were shipped.

Japanese economists even believe that the size of Japanese women's cups has basically increased along with the recovery of Japan's bubble economy over the past decade or more since 1991.

By now, there are more and more women in the workplace.

The proportion is also getting bigger and bigger, so there is the emergence of the bra that concentrates on high demands. With the popularity of breast augmentation surgery, the bra of big cup is also in short supply.

Noun interpretation

Cup: the word was determined by the French.

Because the bra was invented by the French in 1920, and its former name is Corset.

Bra is referred to as bra, which is derived from French.

When the French invented the bra, the size of the chest or breast was derived.

The word "Cup" has been plated quite literally by the Chinese, because the bra has two cups like a cup covered in the chest, and the size of the breast is measured by the size of the cup. This is both simple and easy to understand.

High heel theory

The theory of high heels refers to the prevailing trend of women's heels, which can reflect the current social and economic trends.

The higher the heel worn by women at that time, the worse the economy, and the lower the heels of the heels, the better the economy.

The IBM Global Business Services Department has analyzed the trend of women's footwear in ten years.

It turns out that when the economy is stagnant and fluctuating, fashionable women usually choose shoes with high heels and bright looking shoes, such as high heels and muffin shoes.

During the great depression and oil crisis of twentieth Century, they almost replaced the low heeled sandals and the flat bottomed princess shoes.

In a stable economy and comfortable life, people prefer to choose comfortable low heels.

The reason for this is that under bad economic conditions, producers and consumers may use these more fashionable and colorful fashion shoes to escape from reality and create a lively illusion to fill their insecurity.

After the economic recovery or the psychological preparation for "frugal food", the craving for these items is greatly reduced.

Noun interpretation

High heel shoes: shoes with exceptionally high heels will make the heels of those wearing shoes much higher than toes.

There are many different styles of high-heeled shoes, especially in the change of heels, such as thin heels, thick heels, wedge-shaped heels, nail shaped heels, hammer shaped heels, knife shaped heels, etc.

Besides increasing height, high-heeled shoes can enhance allure.

High heels make women less stride, because the center of gravity moves backward, and the legs are straightened correspondingly, causing the buttocks to shrink and the chest to stand up. The posture and posture of women are full of charm, and graceful charm comes into being.

Lipstick effect

Lipstick effect is an interesting economic phenomenon. In the United States, when the economy is in recession, the sales of lipsticks will increase linearly.

People think lipstick is a cheaper consumer product. In the economic downturn, people still have a strong desire for consumption, so they will buy cheaper products.

The "lipstick effect" economic theory was first put forward in the Great Depression of the United States in 1930s.

Lipstick as a "cheap and unnecessary thing" can play a "comfort" role for consumers, especially when the soft and moist lipstick touches the lips.

The world economic and financial crisis in 2008 brought the market to lipstick.

In the US media, sales of lipsticks and facial masks began to increase. Hair consumption, massage and other "relaxing consumption" were also popular, showing a sharp contrast with the sales volume of other commodities and luxury goods.

Sales of the world's top cosmetics giants confirm this view, including L'OREAL, Germany, Bayer & Co., and Shiseido, Japan.

In the first half of 2008, L'OREAL's sales grew 5.3% against the market.

The lipstick effect began to appear, and the "lipstick effect" theory, which was put forward in 1930s, has been constantly appearing in overseas media.

The products that satisfy the following three conditions can also make full use of the lipstick effect to stimulate sales: first, the commodity itself should have additional meaning besides practical value; secondly, the absolute price of the commodity itself should be low; thirdly, businessmen should make full use of the situation to guide consumers and detonate the desire for consumption.

Noun interpretation

Lipstick: also known as lipstick and lip stick, is the lip glossy, glossy, moisturizing, lip protecting, facial beauty enhancing and lip contour correction. It is one of the essential cosmetic products for women. It can show the femininity and charm of women.

Potato effect

The potato effect, also known as the "potato paradox", refers to the consumer abandoning the high-end during the great depression.

And turning to low and medium end products, and resulting in an increase in demand for the latter, and then push prices and sales of high and low cost products.

No matter what the state of the economy is, people always have to eat, have money to eat good, expensive, and lack of money can eat less, cheaper food.

During the great depression, money for food consumption will be compressed, but total consumption of food can not be reduced.

Potatoes are low and cheap foods in food. When people earn less, they will buy cheap potatoes, which in turn will lead to a strong demand for potatoes, thus pushing up the price of potatoes.

Marshall, a British economist, discussed the problem in detail in his famous book "economics principles" (1980), and referred to Robert Giffin's views in the analysis, thus making the term "giptune commodity" handed down.

Ireland, a famine, is a very strong low-grade commodity.

When potato prices rise, consumers become poorer.

The income effect makes consumers want to buy less meat and buy more potatoes.

At the same time, because potatoes become more expensive than meat, the substitution effect makes consumers want to buy more meat and fewer potatoes.

However, under such special circumstances, the income effect is so great that it surpasses the substitution effect.

As a result, consumers reacted to potatoes by buying less meat and buying potatoes more.

This explains the "Jifen puzzle", also known as the "potato effect".

Noun interpretation

Potato: the name potato is perennial herb, but it is cultivated in one year or two seasons in a year.

IPod index

The iPod index, launched in 2006 by the Commonwealth Bank of Australia, is based on purchasing power parity, which means that if the exchange rate is not distorted, the price of the same product should be roughly the same across the world.

The twenty-first Century version of Big Mac index, which is considered to be more accurate than the Big Mac index, reflects the level of exchange rate and is not affected by factors such as tax rates and labor costs.

Noun interpretation

IPod:iPod is a large capacity MP3 player launched by APPLE, which has a capacity of 10 to 160GB and can store 2500~10000 MP3 songs.

Mattress index

The mattress index has become an important indicator for economists to observe the economic boom: when the economy is booming, people are in a cheerful mood, frequent sexual activities, and natural mattress sales are booming.

The United States is the most frequent country to replace soft mattresses in the world. The replacement of mattresses is faster than that of Chinese people.

It is attributed to the fact that Americans spend too much time in bed.

But the unprecedented financial tsunami has knocked the US economy down, and Americans are increasingly reluctant to fight. Mattresses have become the most durable consumer goods.

This led to the sale of Simmons, which has a history of 100 years, with a serious decline in its performance and bankruptcy protection.

Noun interpretation

Mattress: a kind of material between the human body and the bed to ensure healthy and comfortable sleep for consumers.

Skirt index

The more popular name is the "bull market and bare thigh", the inventor is American Ella Cobre.

The longer the women's skirts are, the weaker the stock market; on the contrary, the shorter the skirt, the more the bull market trend in the capital market.

According to this index, if investors pay close attention to the length of women's skirts this year, they will be able to accurately judge the trend of bull market in the capital market this year.

This theory describes the stock market somewhat like a hooligan, but really, for a long time, this correspondence still exists.

In 1900, the stock market looked rather depressed. At that time, American women's skirts were very long and dull and dull. Before the great depression in 1929, the skirts of women moved rapidly, while the great depression in 1930 was accompanied by the popularity of long skirts.

After the Second World War, the stock market seems to have gone a little earlier than the skirt. Only Marilyn Monro's subway outlet can match the 1945 stock market with the pictures of hand skirts, while the 1947 long skirt style is later than the 1946 stock market crash.

The most amazing thing happened in 1987. The popular fashion of that year was miniskirts, but when October came, skirts were suddenly out of fashion, and in the autumn, the US stock market fell second times.

In 2004, a survey conducted by the American large retail group "Tao man man center" released a survey showing that 63% of Americans believe that short skirts will be more popular in 2004. 30% of Americans believe that the skirts in 2004 will just exceed their knees, while only 7% of Americans think they will flow down to ankle length skirts.

As a result, the US economic growth rate was 4.4% in that year, and became the highest growth rate in the United States after entering the new century (002280).

Now, it is even more difficult to judge the stock market by observing the length of the female skirt in China with personalized characteristics. You can never know what they are wearing.

Noun interpretation

Skirts: popular is the length of women's skirts.

Ding Crab Effect

The Ding Hai Effect or Adams Effect, also known as the autumn official effect, is a strange phenomenon in the stock market: when the TV series starred by Hongkong TV actor Adam Cheng is broadcast, the stock market will suddenly drop sharply.

From the great era of 1992 to the "heart war" Trailer broadcast in 2012, the Hang Seng Index or A shares fell to varying degrees in all the TV dramas starring Adam Cheng.

The worst was 1997, and the Hang Seng Index fell below ten thousand after the broadcast of chivalrous legend.

As luck would have it, when the Asian financial turmoil in 1998 and the explosion of the Internet share bubble burst in 2000, Adam Cheng had a TV play.

"When the crab comes out, the stock market goes down", which is widely disseminated in the eyes of Hongkong investors.

Adam Cheng's daughter, Joyce Cheng, was also accused of playing the same game with his father, Adam Cheng, and the Hongkong stock market must have been slumped.

In October 20, 2008, the premiere of the sitcom, the "beat up man", complained that the broadcast of the play made the Hang Seng Index of Hongkong show a daily downward trend. "Joyce Cheng is the" enhanced version of the Ding Crab Effect ". After 2 years of her series, the stock market has been sinking for so long. It's really bad.

From a scientific point of view, the so-called crab effect is only a self fulfilling prophecy created in the mind of the investors.

Whenever Adam Cheng plays the TV series, many investors fear that the crab effect will lead to fear selling on their stocks, causing a sell-off in the stock market.

Speculators may also push the big market down under the pretext of Ding crab effect.

However, there is no objective evidence that investors will be affected by the Ding crab effect.

Noun interpretation

Ding Xie: Adam Cheng's role in the TV drama "big time".