Embroidery Of Tujia Embroidery Is The Way To Create Wealth.

The "eleven" golden week has entered the second day, and the enthusiasm of the residents has been released very well. The holiday tourism market is very hot.

Zhang Xiuyun, the founder of embroidered cloud embroidery village, is busy with the collection of money and packaging, which is located in the embroidered village of Zhangjiajie.

Hobbies are the biggest driving force for entrepreneurship.

Born from an ordinary peasant family, he studied Tujia embroidery with his master from a young age. Embroidery was more than 20 years old.

Before embroidery, Zhang embroidery, like most ordinary villagers, only embroidered himself to see, furnishings for his own use, not for sale outside the country, but only for embroidery as a hobby.

With the development of Zhangjiajie's tourism industry, more and more foreigners come to Zhangjiajie to travel. Zhangjiajie's local special products are also popular among tourists.

Some ordinary people began to get rich by running local specialties, and also inspired Zhang Xiuyun's dream of starting a business.

Faced with numerous products, what should be done? After a period of meditation, Zhang Xiu Yun suddenly became clear. Why not do his own embroidery?

So he rented a small shop in the center of Zhangjiajie, and began to run his own Tujia embroidery.

After Zhang Xiuyun's hard work, the small shop slowly opened the market in Zhangjiajie, the business was also booming, and the family economy was greatly improved.

After accumulating certain market and management experience, Zhang Xiuyun no longer satisfied the status quo.

In 2007, Zhang Xiuyun gave up steady office work and embarked on a real entrepreneurial path.

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"We make some silk scarves or landscape paintings ourselves, and take samples as the samples, and then teach the people who are trained."

Zhang Xiuyun, who is good at making embroidery, is more active in developing her own career. She also takes the initiative to go to rural villages, giving free teaching to rural women and helping them solve their work problems.

Zhang Xiuyun told reporters that embroidery is mainly a mode of company + peasant households. Farmers do their own work at home, and they help sell again, doing well in a month can earn more than 1000 yuan, or even more.

At present, more than 200 rural women have done embroidery with Yun embroidery.

Today, embroidery has become an embroidered product.

Gold Award products have become the best choice for tourists to purchase collections.

"Learning embroidery for more than 20 years was also a hobby at the time. I never thought that I could turn my hobby into a career now."

Zhang Xiuyun said.

Capital into the bottleneck of enterprise development

"The most worrying thing in the process of starting a business is money, which can not be realized without start-up funds."

Zhang Xiuyun, owner of Zhangjiajie embroidery and embroidery, told reporters that since the founding of embroidery, the problem of capital has always been the biggest worry.

In 2008, it was less than a year after the founding of embroidered cloud Chuang Chuang. There was a capital problem, a large number of products were backlog, no money was paid for staff salaries, and the accumulated funds accumulated by many years' self-employed individuals were all invested in embroidery village.

Relatives and friends have borrowed many times, and banks have no access to loans. Zhang Xiuyun, even desperate, even thought of giving up.

Finally, under the introduction of a friend, he borrowed 100 thousand yuan usury, 6 interest, and 6000 yuan a month.

But the interest of usury is too high, the business is not good enough, and the loan can not be borrowed at any time. In desperation, after the discussion of Zhang Xiu Yun and his family, he sold more than 200 square meters of housing and usury, and the company was able to save and slowly get on the right track.

"The first two years are the most difficult times. There is no start-up capital, no managerial experience and no manpower. Only then did we know the difficulty of starting a business."

Zhang Xiuyun said.

In the past 3 years, embroidery has developed from a small workshop to a collection of tours, knowledge introduction and product sales.

In order to solve the financial difficulties in the development of embroidery in Zhangjiajie, the women's Federation of the city of Zhang Xiuyun joined the relevant departments and banking institutions in 2010 to get 150 thousand yuan small loan for him.

"We plan to use the tourist market of Zhangjiajie to make the tour guides wear our embroidered ones.

It is not only cultural promotion, but also brand promotion.

Zhang Xiuyun said that at present, the company mainly produces Zhangjiajie scenery and Zhangjiajie folk customs embroidery, and sales are getting better and better. The company is ready to further expand its scale, plus product sales have a certain period, and has to increase staff, so it needs a lot of money, hoping to get bank loans through the postal savings bank's wealth creation competition.