Luxury Express: Gucci Wants To Borrow Mass Fashion To Save LV Brand Value Down To $22 Billion 700 Million.

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< p style= "text-align: center > > a href=" http://sjfzxm.com/news/index_f.asp "> LV < /a > brand value fell to 22 billion 700 million US dollars < /p >
< p > recently, the 2013 brand research report released by Millward Brown Optimor, one of the world's ten largest market research companies, showed that the brand value of French luxury brand LV dropped to US $22 billion 700 million, a decrease of 12% compared with last year. Although Lu Wei Xuan group is the most valuable luxury brand in eighth consecutive years, competitors like GUCCI (Gucci) and Prada (Prada) are catching up. GUCCI's PPR group appreciated by 48%, ranking third in luxury goods. Prada brand value jumped 63%, ranking fourth, and its brand influence in China, Russia, Brazil and the Middle East is rising. Hermes ranked second last year. The top ten luxury brands also include Rolex, Chanel, Cadia, Fendi and COACH. < /p >
The above research is based on consumer interviews and company performance analysis, P said. < /p >
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< p style= "text-align: center" > a href= "http://sjfzxm.com/news/index_c.asp" > Gucci "/a".
< p > the Gucci brand of Kai Yun, one of the three largest luxury goods groups in the world, has acquired Swiss watchmaker Fabbrica Quadranti. At the same time, it also works with logistics companies to launch the high street series a target= _blank href= "//www.sjfzxm.com/" > clothing "/a". Over the past two years, Gucci's performance has declined, including the lack of good design and the frequent sale of leather goods. < /p >
< p > News indicates that the holders of Fabbrica Quadranti and Marco Longhi have signed agreements with Gucci, and the acquisition has been formally completed. The watchmaker involved in acquisition is no stranger to Gucci. Fabbrica Quadranti has been responsible for the production of Gucci watch surfaces over the past 15 years. < /p >
< p > for this, insiders say that the Chinese wrist watch market is affected by various aspects at present. Zhou Ting, President of the Institute of wealth and quality, thinks that the watch industry still has much room for development. The market is still expanding rapidly, and the profit margins for the brand are also large. Take the performance shown in the earnings of the peak group, for example, as of March 31st, Cartire watches market performance was strong, operating profit grew 20% year-on-year. < /p >
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