Do Luxury Brands Need To Launch Their Own Online Stores?

< p > > a href= "//www.sjfzxm.com/news/index_s.asp" > Electronic Commerce < /a > is undoubtedly one of the most profound things that will affect our life in the future. Online shopping is changing our life gradually.

Even if you want to buy luxury goods, you can easily find it on the third party website.

The only question now is whether luxury brands need to launch their own online shops. < /p >

< p > > a href= "//www.sjfzxm.com" > luxury goods < /a > brand has great divergent opinions on the field of electronic website. On the one hand, Gucci, Hermes, Burberry, Missoni and other brands accumulate customers through selling goods that are worth 100-5000 US dollars on the website, and the other brands such as Chanel and Prada are kept high quality only in boutiques or large shopping malls, and their popularity is not affected.

At the beginning of the year, Miuccia Prada had made clear that she hated electronic sites, and thought that the way of operation was not suitable for luxury brands, although Prada brand accessories were available on electronic websites and popular, but clothing was rarely seen.

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< p > but in the long run, can luxury brands really abandon the market of electronic networks? Federico Marchetti, founder of Yoox Group, said that the online shops of luxury brands are basically black and white, or else they are developing vigorously, or else they are not at all. He said, "although I run the business of electronic network shops, I respect the brands that insist on themselves, and they have their own unique brand positioning, which is commendable."

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< p > luxury group giant kering attaches great importance to the importance of electronic networks. In June, six luxury brand shops under the framework of the cooperation agreement between Kai Yun group and Yoox group were formally launched. Its brands including Gucci, Bottega Veneta, Stella McCartney, Saint Laurent and other brands all have online shops, which sell "a", "Bottega", "clothing", "bags", "bags", "shoes", "jewelry" and so on.

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