Luxury Valentino GV Marriages, Bang Cheng International Strong Return To China

< p > "I am very glad that we have found a respectable and reliable partner," a href= "http://sjfzxm.com/news/index_h.asp". Zhejiang Bong Cheng Garment Co., Ltd. (hereinafter referred to as "bang Cheng international"), is a comprehensive cross regional fashion brand operation management company integrating international brands and domestic first-line brand design, production and marketing.

We have reason to believe that with the extraordinary strength, outstanding reputation and strong funds of bang Cheng international, we can help promote the steady growth of a href= "http://sjfzxm.com/news/index_h.asp" Giovanni Valentino < /a > in China.

What we admire most is "a href=" http://sjfzxm.com/news/index_h.asp "bang Cheng International < /a > excellent sense of decision making. They have worked hard for 30 years to create a mature and perfect brand operation mode that is in line with the Chinese market."

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P > in Shanghai recently, "a href=" http://sjfzxm.com/news/index_h.asp "GIOVANNI VALENTINO (< /a > Zhuo Ni Valentino, hereinafter referred to as GV) character and light" gap between China's first show 100 years of Italy luxurious ceremony, the GV family's third generation of successor Giovanni Valentino (also the founder of the "), Mrs. Anna from Italy (" a "> < < > >) lady in the interview with reporters, revealing the truth and unable to hide the confidence and expectations of her own brand. She thinks that the unique techniques of carving, cutting, folding and so on will be legendary in the Chinese brand market. <

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< p > that night, this roaming is the "GIOVANNI VALENTINO character and light" in the night of the 1933 Shanghai old workshop. China's first show of luxury in Italy in the past century has become a strong return of Valentino after 1997. At the same time, it also marks GIOVANNI VALENTINO leading China's "a href=" http://sjfzxm.com/news/index_h.asp "men's wear" /a market internationalization.

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< p > < strong > regression is by no means an impulse decision. < /strong > /p >

< p > public information shows that < a href= "http://sjfzxm.com/news/index_h.asp" > GV < /a > is a century old classic brand from Italy. It enjoys a high reputation in the global fashion industry for its unique design and natural exquisite workmanship. However, after its entry into the Chinese market, it has no choice but to encounter various prefixes and suffixes "Valentino". Even at the price of 30 yuan and 40 yuan per piece, it is sold on the streets in many cities every day, so that people can hardly distinguish the true and false embarrassment.

In 2003, GV decided to temporarily withdraw from the Chinese market.

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Under the background of the internationalization strategy of Chinese brands, more and more Chinese clothing brands begin to go out. Please come in from the extensive operation to the refinement and internationalization strategy. < p >

Italy's luxury brand Giovanni Valentino chose to take Bang Cheng as China's strategic partner today after 10 years of its absence from the Chinese market. This can not help but be very interesting to the choice behind the GV family. For this reason, Anna Bela explained this problem in the interview at the beginning of this article.

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > Anna Bella < /a > revealed to reporters that after entering the Chinese market, we will definitely develop a series of clothing suitable for Chinese men. We must integrate the actual needs of Chinese men under the premise of guaranteeing quality first class.

But what we can guarantee is that each of our garments is still leading the elegant fashion, and will never blindly follow suit.

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< p > Giovanni Valentino once again brings this classic craft to Chinese celebrities. With its profound historical details and exquisite skills, it explains the image of a new Chinese celebrity who is elegant and imposing. It also helps the Chinese celebrities to create high-end quality life with elegant and elegant dress, and create a great sensation of elegant style. This is why we have to choose Giovanni Valentino to explore in today's many brands of international market.

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< p > for this reason, the general manager of Beng Cheng international "a href=" http://sjfzxm.com/news/index_h.asp "> Jiang Zhiyong < /a > talked about the real reason for the GV return in an interview with reporters." GV is a classic brand that has been circulating for centuries in Italy. It has been favored by many celebrities in history, such as snow and Stallone, who are familiar with Chinese friends, are loyal users of GV.

GV has the world's top designers. They are constantly innovating in design, and in the production process, they are adhering to authentic handicrafts and natural materials.

There are three most important methods in the design of GV: carving, folding and cutting, stressing the balance of life. We imagine that a man, from a young man who has no knowledge of the world, to a young man who has run into a wall, and to a mature and stable young man, is constantly folding and cutting, eventually carving carbon into a drilling process.

The above points are very compatible with the operation philosophy of bang Cheng.

I am very confident that GV will create outstanding and outstanding talents for China's fine and elegant men.

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< p > "GIOVANNI VALENTINO's return is by no means an impulse decision. On this day, we have waited for 3 years. As the best clothing brand operation company in China, we will join hands with the international brand at any cost. The biggest reason is to let more Chinese elite men experience the happy fashion."

Jiang Zhiyong said that this year formally signed a cooperation association with Italy's Centennial brand GV. The GV brand returns to China and is fully run by Bang Cheng International. It will be launched in autumn and winter in 2014.

150 stores are expected to open in 2014.

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< p > < a > href= > http://sjfzxm.com/news/index_h.asp > > /a > > strong > < a > href= > http://sjfzxm.com/news/index_h.asp > > Valentino family < /a > represents Ms. Anna's static exhibition.

< p > < strong > the process of localization of international brands < /strong > /p >

In P interview, the reporter learned from the clothing industry that many international brands will come to China after they enter China.

As a 30 year focus on garment operation, bang Cheng International is truly the first domestic brand to localize the international brand. The company has successfully operated the Chinese national brand "Erdos menswear" Italy Navigare, Italy high-end brand FABI and other major brands.

Because of its sufficient experience and operation team and existing channels and agents, these mature conditions also support the rapid expansion and expansion of a new brand in the Chinese market.

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< p > Jiang Zhiyong told reporters that the GV brand store in 2014 will open in all the major shopping malls in China. Meanwhile, the flagship store of China's two or three line market will keep pace with it.

"We strictly screen every dealer. Dealers should not only have the experience of high-end clothing management, but also match the concept and strength with Bang Cheng International. After strong combination, we must make GV shop the local consumption coordinates."

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< p > Jiang Zhiyong pointed out that the GV product will continue to strictly cut the design concept of "cutting, folding and carving". The product will be designed by the top design team in Italy.

The planned operation will divide the Chinese market into 3 parts, according to the different styles of clothing in different regions, but the quality is constant and the quality of GV is strictly required.

Jiang Zhiyong emphasized that "the biggest difference between international men's wear brands and domestic famous men's clothing brands is that they are actively creating popularity and letting customers follow them."

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In the interview "P", when the reporter referred to the irregular phenomenon of counterfeit and confusing Chinese clothing market, and when GV again came to the question of how the Chinese market would avoid repeating the same mistakes, Jiang Zhiyong replied with ease. "We have announced the strong return of the GV brand, and we will definitely crack down on counterfeit products in the market at all costs.

We are supported by a sound operational team and strong channels, which are what GV used to be most lacking in China.

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When it comes to what problems P and GV will face in the management of enterprise experience and cultural integration, Jiang Zhiyong pointed out that the cooperation with GV has been strategized for three years. Our early stage has been running in. Now we haven't had any questions. The GV family very much agrees with the business philosophy of Bang Cheng's "helping" to build a state and "Cheng Cheng". It also respects the Italy Centennial culture inherited by GV. It also highly values the design concept of GV. Therefore, bang Cheng insists on the design of Italy designers to ensure the purity of the brand.

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< p > < strong > 2017 a href= "http://sjfzxm.com/news/index_h.asp" > GV brand < /a > store is expected to reach 1000, /strong > /p >

< p > the concept of consumption in China is changing now, which is embodied in the "blind worship" of consumers and producers gradually divorced from their inherent brands. In a sense, this is a kind of progress in consumption.

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< p > "Chinese consumers have bid farewell to the" upsurge "era in the past and move towards a more practical, personalized and popular consumption concept.

Jiang Zhiyong believes that the Chinese consumption concept has shifted from the rational consumption era which initially focused on the quality of the product itself to the consumption era of heavy brand, heavy pattern and heavy use. But with the development of social economy, the current consumption concept has changed again, that is, the consumer's concern for the commodity is not simply the quality, price or brand, but whether it can bring spiritual satisfaction in the process of purchase and consumption.

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< p > Jiang Zhiyong said that in the past, Chinese consumers had the greatest pursuit of brand effect. The bigger the better, the better the logo, and even the jokes. But now, Chinese consumers have begun to pursue personalization. As long as they are comfortable, fashionable and priced reasonably, fame is not the most important thing. The key is personal preference. This undoubtedly highlights the individuation of the products, but also requires the manufacturers to continuously improve their innovative ability.

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< p > "at present, China's consumption concept has presented a new trend. Consumers' demand and desire for commodities are the main direction of the change of consumption concept in the future, and business operators should constantly improve their own innovation ability to meet the changing needs of consumers."

Jiang Zhiyong said, "from the poor performance of LV in the Chinese market, the emergence of personalized brands in China, and the fact that consumers no longer blindly worship big brands, so behind the seemingly crisis, in fact, a senior men's clothing such as GV is a great opportunity, because the vast majority of big brands come to China, or go abroad that set of business mode, resulting in the product and marketing mode are not grounded, and the GV under the state run will completely change the status quo."

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< p > > for this, a href= "http://sjfzxm.com/news/index_h.asp" > Jiang Zhiyong < /a > confidently told reporters, "our products will be on sale in autumn and winter in 2014. It is expected that 150 new products will be launched in 2014, including the first tier to the three tier cities. It is estimated that by 2017, a href= http://sjfzxm.com/news/index_h.asp" GV "brand /a will be 1000.

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