Original Design Improves Quality And Efficiency For Independent Brand Development

Less than five years ago, after YOUNGOR took the first step toward brand operation, fashion, technology and culture became the key words. In the past few years, the original design capability of independent brands has been continuously improved by integrating the whole industry chain's R & D and design capabilities.

Last year, the men's wear industry showed a low growth trend. In the increasingly fierce competition environment, YOUNGOR took the initiative to take the initiative.

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< p > spring this year, a "breathable shirt" enters YOUNGOR's more than 2000 retail terminal.

In March 26th, China opened the "a target=" _blank "href=" //www.sjfzxm.com/ "> /a" a target= "_blank" href= "//www.sjfzxm.com/" > costumes > exhibition. YOUNGOR showed the latest achievement. Hemp water washed shirts drew the essence of YOUNGOR industrial chain, which not only retained the natural health characteristics such as antibacterial, UV protection, moisture absorption and sweat relief of hemp fiber, but also processed soft water and silk like slippery skin after being processed by Italy fine water washing process, so it was called "breathing shirt".

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< p > clothing, as a necessities of people's life, is most considerate to perceive the state of human aspiration for breathing.

Through the original product of hemp wash shirts, YOUNGOR enables consumers to wear natural and healthy clothes.

From social networking to everyday life, environmental life attitudes and natural fashion pursuits are all the hot topics at present. Hemp water washed shirts have also gained popularity in YOUNGOR's "water washing" and "love hemp" micro interactive activities.

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< p > at this exhibition, YOUNGOR family brand YOUNGOR, GY and MAYOR appeared together to show the fashionable attitude of autumn and winter urban life.

The three major a href= "//www.sjfzxm.com/news/index_f.asp" > brand < /a > has the same style of exquisite workmanship. Among them, the YOUNGOR brand highlights unique functions such as ironing and wrinkle resistance. It meets the diversified needs of modern urban life with three series of classics, business and leisure. GY brand provides fresh, sunny and vibrant fashion choices for the younger generation of consumer groups; MAYOR is committed to high-end brand casting and high-end volume customization business.

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In recent years, the custom craze and luxury craze in the domestic clothing market have been seen as the embodiment of the changing consumer dress culture. In addition to a more healthy and environmentally friendly lifestyle, consumers are paying more and more attention to the comfort and comfort that can be worn at different times and occasions. P

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< p > YOUNGOR has a precise positioning for its brand, and is committed to promoting the integration of R & D design capability of the whole industry chain.

At the beginning of the pformation, designers strengthened the design of series products and combination products. In the development of fabrics, the product DP was ironed free from ironing shirts and pure wool anti crease suits. It was pplanted to trousers and more products to provide consumers with more instructive clothing matching.

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< p > with the accelerated pace of pformation and upgrading, YOUNGOR has added more international vision to the design team. It has introduced Italy's well-known "a" target= "_blank" href= "//www.sjfzxm.com/", "designer /a" as the design director, and has set up design centers in Milan, Beijing, Shanghai and Guangzhou cities, etc., to broaden their horizons, keep pace with market pulse, and develop more competitive products.

In the autumn and winter products of 2014, there are many winter jackets designed for the cold northern market.

A variety of products sold to different markets in a variety of traditional ways are quietly changing, customized products for different regions of consumers, fit the local people's shape, suitable for local climate and consumption concept, so that consumers can be warmer.

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