Adidas Won The "Best Clothing Brand" Champion

< p > Apple was selected as the champion of "best enterprise brand"; Kang master became the winner of "best product brand", < /p >

< p > "the best brand" was first evaluated in China for 5 special awards: < /p >

< p > Master Kang picked up the "best food and beverage brand" laurel < /p >

"P" and "Shu Fu" in the "best personal care brand" first < /p >

< p > Adidas won the "best a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand" champion "/p >

< p > the highest brand of "best appliance brand" in the United States, < /p >

< p > Samsung won the "best electronic brand" list champion "/p".

< p > Beijing, 21 March 2014 / newsletter / - yesterday, "best brand: 2014 China brand list" announced the most influential brand in China, and held the "best brand" award ceremony at the unique Shanghai BMW brand experience center.

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< p > 100 elite representatives from business, retail and media were invited to attend the ceremony to witness China's brand strength.

The ceremony was conducted under the auspices of actor and TV host Michele Lean.

The opening ceremony was first welcomed by Mr. Florian Haller, President of Serviceplan group, and Professor Roberto Dona made the speech entitled "best brand, best product: winning the long road in China".

The next insightful speeches include: "future retail" from BMW China; Serviceplan's "brand communication future"; and GfK's share of share of value recognition to market share: how to build a sustainable and successful brand and control market efficiency.

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< p > < /p >.

< center > < img alt= "best brand: 2014 China brand list" width= "400" height= "266" src= "http://photos.prnasia.com/prni/20140320/0861401701-a" / < /center >

< p > < /p >.

< p > Best Brand: 2014 China < a href= "//www.sjfzxm.com/news/index_f.asp" > brand < /a > List < /p >

In the afternoon of P, with the start of the "best brand" award ceremony, awards were awarded to the winners of the "best brand" category.

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Ashok Sethi, managing director of consumer experience China P GfK, said: "the final winner of the" best brand "depends on the consumer's recognition and preference for the brand, not the intention of any jury.

The best brand is an award based on a comprehensive survey of 4000 Chinese consumers.

GfK market research experts use the dual criteria of consumers' emotional attachment and behavioral loyalty to conduct a comprehensive assessment of brand value.

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< p > < strong > Best Brand: 2014 China brand list < /strong > < /p >

< p > "best brand" is a brand ranking list from Germany. It was co founded by GfK, one of the leading market research companies in the world and Serviceplan, the largest and most diversified independent management and shareholder partnership agency in Europe, in 2004 to award the most influential brand in the year.

In 2013, for the first time in China, the "best brand China brand list" was investigated.

The research and evaluation activities are brought to China to promote successful and innovative brand management experience and provide an effective platform for the sharing of communication, research and communication programs among leading brands.

The "best brand" is the first award to provide a comprehensive assessment of brand value. Its evaluation includes two dimensions: consumer's emotional and behavioral needs, and the pparency and objectivity of the evaluation is achieved.

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< p > < strong > awards category < /strong > /p >

< p > "best brand" awards include "best business brand" and "best product brand".

Special awards are set differently each year. The five special awards that were first evaluated in China this year include: "the best food and beverage brand", "the best clothing brand", "the best personal care brand", "the best appliance brand" and "the best electronic brand".

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< p > < strong > "the best brand: 2014 Chinese brand > /strong > a href=" //www.sjfzxm.com/news/index_h.asp "> strong > < list > /strong > /a > strong >" top ten brand Overview "

< p > < strong > "best business brand" < /strong > /p >

< p > Apple, Microsoft, Coca-Cola, BMW, Tencent, Baidu, Lenovo, Daimler, Adidas, Haier < /p >

< p > < strong > "best product brand" < /strong > /p >

< p > Kangshifu, Shu Fu Jia, Dove, Mengniu, Volkswagen, Head and Shoulders, Estee Lauder, Yunnan Baiyao, golden dragon fish, Crest < /p >

< p > < strong > "best food and beverage brand" < /strong > /p >

< p > Kangshifu, Dove, Mengniu, dragon fish, Erie, Wahaha, Qingdao, Haitian, Coca-Cola, Zhangyu < /p >

< p > < strong > "best personal care brand" < /strong > /p >

< p > Shu Fu Jia, Head and Shoulders, Estee Lauder, Crest, heart print, OLAY, L'OREAL, rejoice, Lancome, Lancome < /p >

< p > < strong > "best appliance brand" < /strong > /p >

< p > beauty, GREE, Joyoung, PHILPS, Samsung, Haier, SONY, SIEMENS, SIEMENS, < /p >

< p > < strong > "best electronic brand" < /strong > /p >

< p > Samsung, Lenovo, Canon, apple (computer), apple (mobile), Nikon, ASUS, DELL, SONY, NOKIA < /p >

< p > < strong > "best clothing brand" < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_s.asp" > Adidas < /a >, Nike, seven wolves, Ttiumph, BELLE, AOKANG, Bosideng, Daphne, Lining, ancient and modern < /p >