Yantai Garment Industry Vigorously Develops Its Own Brand

< p > it is understood that in 2013, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industrial scale enterprise total industrial output value was 55 billion 13 million yuan, an increase of 15.18% over the same period, and the main business income was 51 billion 532 million yuan, an increase of 13.8% over the same period last year.

The city's a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > garment export earned 1 billion 790 million US dollars, an increase of 7.9% compared with the same period last year.

The total output value of the garment enterprises in the city is over 64 yuan, and 53 of the main business revenue exceeds 100 million yuan.

Among them, there were 2 out of 2 billion yuan, and 2 in 1 billion yuan.

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< p > according to Lou Liren, Secretary General of Yantai garment industry association, Shandong is a major province of China's textile and garment production, and Yantai is a big city of textile and garment production in Shandong.

Yantai and Qingdao and Weihai have already established the Jiaodong Peninsula garment industrial cluster belt, forming an obvious economic and textile sector of textile and clothing.

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< p > however, in recent years, with the appreciation of RMB and the rising cost of labor, Yantai's clothing industry is in a crucial turning point of connecting the preceding, the following, the opportunities and challenges.

"In the economic downturn, Yantai garment industry has made such a valuable achievement, but there are still many problems."

Lou Liren said that many of Yantai's clothing industry is foreign trade export, lacking its own brand, which is greatly influenced by exchange rate, and the labor cost rising at home is even more difficult for the labor-intensive clothing industry.

"From quantity to quality, quality to quantity instead of processing, OEM to independent research and development brand" has become a new theme in the development of Yantai garment industry.

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< p > Lou Liren introduced that in the next step of development, women's clothing, men's clothing, baby's children's clothing, sweater, Chinese dress, sportswear, leather clothing, shirt, a target= "_blank" href= "//www.sjfzxm.com/", shoes, /a and so on will be focused on.

We will actively create Yantai's famous Chinese women's wear city, Laiyang's China cloth shoes capital and Qiyuan China Qipao Museum.

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