Terminal: How To Promote Sales In Underwear Stores

< p > at the specific operational level, the promotion time of the terminal is divided into routine and festival.

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< p > convention is generally a promotional activity of underwear enterprises listed on new products and opening new stores. This is personalized, and the promotion methods of enterprises in different periods are different.

Therefore, underwear enterprises in the promotion of such activities, we must seize the characteristics and consumption habits of products, targeted at potential consumer groups to effectively promote sales.

Festival promotion is popular, such as "Valentine's Day", "38 women's Day" and "National Day" these traditional Chinese festivals, because during this period, the surge in consumption power is the golden age of underwear sales. Therefore, every enterprise wants to seize this opportunity to seize the market, and the pattern of competition is also diverse.

Therefore, during this period, underwear enterprises should take effective and innovative sales promotion measures, stand out in many promotional activities, and promote the hearts of consumers through promotional activities, so as to achieve the desired purpose of promotional activities.

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< p > < strong > promotions are mainly in the following ways: < /strong > < /p >

< p > < strong > 1, buy Gift < /strong > < /p >.

< p > buy gifts is a regular sales promotion method, the specific way is to buy the amount of goods, and give the corresponding items, so as to achieve the purpose of increasing sales volume.

Underwear enterprises should take full account of the particularity of consumer underwear products when doing promotional activities in this area.

Generally speaking, women who come to buy underwear products are women.

Therefore, when planning promotional activities and choosing gift gifts, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, etc.

In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large.

If we buy some bad quality gifts, it will be very harmful to promotional activities and brand names.

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< p > < strong > 2, discount < /strong > < /p >

< p > discount is the best way to promote sales without better promotion ideas.

Because now the market integrity is not high, everywhere sales promotion, everywhere are full of consumer traps, facing the troubled market environment, as consumers, sometimes can not tell the truth, face a lot of promotional activities a little at a loss.

Therefore, in such a big environment, the discount is the most direct way, and is the most acceptable method for consumers.

However, now the terminal is facing a dilemma, that is, in some festivals, many manufacturers are giving a discount. If you play twenty percent off, I will play twenty percent off. In such a similar way, the promotion effect of many manufacturers is not obvious.

Therefore, when discount sales activities are conducted, special zones can be drawn out, and the distance from other brands can be drawn away. In addition, attracting consumers into stores with special prices can drive sales of other goods.

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< p > < strong > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > joint promotion < /a > /strong > /p >

< p > joint promotion is the promotion of two related enterprises.

Underwear terminal can be combined with small accessories business to promote sales.

During the activity, the underwear which can buy much money can send exquisite ornaments.

Small adorn enterprises can also make underwear as a gift when doing sales promotion.

Such an interactive sales promotion method can effectively integrate the resources of two enterprises, concentrate on advantages, make the sales promotion bigger and better, and save the funds of both sides to a certain extent, so it is a good way.

But also note: the choice of partners must be product related.

In addition, when exchanging gifts, the two sides should pay attention to the conversion of the equivalent amount.

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< p > < strong > 4, < a href= "//www.sjfzxm.com/news/index_c.asp" > thematic promotion < /a > /strong > /p >

< p > thematic promotion is to set up a creative theme, and then launch promotional activities around the theme.

For example, during the Spring Festival, a brand can do a theme activity on stepping up the villain.

Stepping on a villain is a legend. That is to say, when new year's bell rings, we must change new socks and stamp on feet, so that we can not commit villains in the new year.

So, a lingerie brand borrows this story to do the theme of the activity, making use of a number of exquisite socks as a gift of terminal promotion, just caters to a group of consumers' psychological consumption demand, and makes the activity succeed.

When doing such promotional activities, enterprises must pay attention to the novelty of the theme and match with the atmosphere at that time, so as to achieve the desired effect of promotional activities.

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< p > < strong > 5, site < a href= "//www.sjfzxm.com/news/index_c.asp" > try on < /a > /strong > /p >

< p > field trial is a relatively new way of promotion.

A lingerie brand has held such activities in Chengdu, that is, as long as any woman on the scene can wear the brand's underwear and walk around the mall, she will try out this set of underwear.

Doing this kind of activity can attract more popularity and find a sales promotion point.

The promotion of live women shows an unexpected effect.

But when doing such promotional activities, we must control the scene atmosphere.

If there is no response, it will be a failed promotion.

Therefore, before launching the activities, we should investigate the market, including consumer attitudes, customs and habits, and the enthusiasm of the public to participate in such activities.

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< p > < strong > 6, consumption voucher integral < /strong > < /p >

< p > consumer coupon points promotion activities can be done not only in holidays but also in peacetime.

General points: consumption cards and coupons. In addition, some companies print coupons on the calendar, and how much do they cost each month?

It is the implementation of points system to give the corresponding gifts, longer time, therefore, gifts must be attractive, otherwise, no consumer is so patient, to continue to buy an underwear brand related products.

When implementing the consumption coupon points, the terminal should pay attention to keeping the consumers' data as far as possible, so as to establish a corresponding database to facilitate tracking services.

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