How To Overcome Seven Obstacles In Communication With Shoes And Clothing Consumers

Seven barriers to communication skills of < p > < /p >

< p > > a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > the purpose of clothing marketing is to create, communicate and pmit value to customers, in which creation refers to products, services, pmission refers to the strategy of wide publicity media, etc. among them, the most prone to make mistakes and the most difficult to control is the stage of communication, because when communicating with others, errors often arise from misunderstanding or misunderstanding.

< /p >

< p style= "text-align: center"; > img src= "/uploadimages/201406/27/20140627095704_sj.JPG" align= "center" border= "0" style= "style="; "

< p > the purpose of marketing is to create, communicate and deliver value to customers, in which creation refers to products and services, and pmission refers to the strategy of wide publicity media. Among them, the most error prone and the most difficult to control is the stage of communication, because when communicating with others, errors often arise from misunderstanding or misunderstanding.

< /p >

< p > < strong > generally speaking, there are seven major obstacles to communication: < /strong > < /p >.

< p > 1. filtration function: refers to the pmitter of information, selectively pmitting information according to his own subjective or purpose.

When marketing personnel convey information according to their brands, products and services, they have filtered out many parts that may interest consumers according to their own experience. Remember that your life experience does not represent all the consumers' life experience, and the consumers you like will not like it.

< /p >

< p > 2. selective perception: the receiver of information will choose to read or listen to information incorrectly based on his own needs or preferences.

The receiver of information, also known as the general consumer, often turns a blind eye to some images that are not interested because of his preferences. For example, do you often remember that an advertisement is performed by a star you like, but you forget what the advertisement is selling? < /p >

< p > < strong > the seven barriers to communication skills of consumers < /strong > < /p >

< p > 3. information overload: the amount of information exceeds the receiver's processing power.

In the Internet era, this problem is a problem of normality. Only washing detergent has hundreds of brands and functions. Google search results in up to tens of thousands of queries. Consumers are not willing to understand these information by information overload, and directly use past experience to judge that excessive information is no information.

< /p >

< p > 4. emotion: the current situation and emotion of receivers will also cause distortion of information reception.

When communicating with a href= "//www.sjfzxm.com/news/index_s.asp" > consumer /a, do you need to consider when your carrier will appear before the consumer? What is the consumer usually doing at that time? Can you provide information at this time to meet the current situation of consumers? Achieve the task of communication? < /p >

< p > 5.: the same language may have different meanings for different people.

To put it simply, you can say "super cock" to young people in their twenties, but if you communicate with consumers in their forties, what do you think will happen?

< /p >

< p > 6. gender differences: the difference between men and women in terms of word meaning.

The starting point of men's communication and conversation is "status". The starting point of female conversation communication is "relationship". Men are concerned about themselves and women are concerned about others. These gender differences will greatly affect your diction when you communicate with consumers.

< /p >

< p > 7. politically correct communication: to avoid offending others or groups, adopt ambiguous words to limit communication.

Sometimes we use general, generalized and metaphorical expressions for safety and no offense, which often confuse consumers and find out what you want to express. < /p >

In fact, there is only one point in the above P. Above all, when you decide to start communicating with consumers, what you should do is to know one hundred percent people who you want to speak to, who your customers are, their living conditions, habits and outlook on life. < /p >

< p > real understanding of what you say to them, how to use their language to communicate with them, and what noises will be noticed in the process of pmitting and receiving will affect the correctness of < a href= "//www.sjfzxm.com" > communication < /a >.

Find the right people, in the right way, in the right time, tell them to listen.

< /p >