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WAL-MART Wants To Cross Border Shopping Center In China

2014/8/11 14:49:00 6

the development of the "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > the shopping center "/a" is the main business of Sam's member stores. This is WAL-MART's first open commercial real estate strategy. WAL-MART began to consciously participate in commercial real estate four years ago. At the 2011 meeting of the China commercial real estate development forum, Nie Mingkai, senior director of WAL-MART Real Estate Development Department of China Investment Co, said publicly that "in 2010, WAL-MART adjusted its investment strategy. In addition to leasing stores, we also began to purchase real estate." < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Nie Ming Kai < /a >, there are three ways to purchase real estate: first, to purchase land use right from the government; second, to purchase property from developers or jointly develop with developers; third, to purchase existing rental stores. However, the above WAL-MART people also admit that getting low price commercial land from the government is becoming more and more difficult. 
 Xia Bi de joined WAL-MART in 1997 and serves the regional offices of WAL-MART China, Japan and Asia in the field of real estate. In the first five years after the establishment of WAL-MART China, he was responsible for leading WAL-MART real estate development in China. "I participated in the establishment of the first Sam member store and looked forward to the opening of more stores in the future," said Sam. We can work with professional developers to design and build Sam club stores or consider buying land for self built property. " 
 WAL-MART Asia realty Co., Ltd. was founded in November 2011. It is a wholly owned subsidiary of the Wal-Mart Store Inc in Asia. It is mainly responsible for investing and developing and developing commercial real estate projects in Asia, such as WAL-MART shopping plaza or < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Sam member /a shop. 
Like P and other retailers at home and abroad, WAL-MART stores are mostly rented in China. WAL-MART has about 400 stores in China, and only the Dalian Sam member store is a self developed project. The project development company is not WAL-MART Asia real estate company. 
 prior to this, WAL-MART was able to get a long bargain of 15-20 years for some stores through strategic alliance with Wanda and Shenzhen ddhk, which is also the foundation for WAL-MART's early success. But with the rise of Huarun Wanjia, big RFA and other domestic and foreign brands, WAL-MART's strong position has been challenged. Faced with the increasing rent pressure, WAL-MART is trying to regain its initiative. At the same time, compared with the small retail profits, China's land prices have been rising in recent years. The huge profits generated by WAL-MART brand's driving force on surrounding property prices have also made WAL-MART heartbeat. 
 the first shopping center of WAL-MART, which is the main shop in WAL-MART shopping mall or Sam member store, is expected to debut shortly. It is reported that Xia Bi de has been inspected in Meizhou, Jieyang, Shanwei, Sihui City and even Chaoan County in Guangdong, and the above city governments have shown interest in WAL-MART. However, these cities are far from the positioning of Sam's member stores. The goal of Sam's member stores is in the second tier cities, which aim at middle and high income groups. The business area should be 24 thousand square meters, with 1000 independent parking spaces and 20 minutes drive covering 700 thousand -100 million people. 
 but in fact, the requirements of Sam's member stores are hard to come by. Take Beijing as an example, two Sam member stores are located in Shijingshan, the West Fifth Ring Road and Yizhuang in the southeast Fifth Ring Road. If you build a shopping mall on the edge of the city, it will be long enough to support Sam's member stores. 
 in the view of the commercial real estate industry, if we consider building a shopping center in the non second tier cities, we may face the problem of easy investment. "It is difficult for first-line brands to explore low level cities, and whether Sam's member stores will reduce their categories in order to adapt to local consumption levels and lead to quality degradation."