Interpretation Of Yonghui'S Integration Of Hundreds Of Ideas

In October 10th, Yonghui supermarket announced that Yonghui and China 100 Group signed a strategic cooperation agreement: the two companies, in line with the principle of "strong alliance" and "mutual benefit and win-win", intend to carry out strategic cooperation in resources, network, information, logistics and so on, and work together to strengthen the core business.

This brief announcement is intriguing, because not long ago, Yonghui supermarket also increased its holdings of Zhong Bai group and fought with the major shareholder, Wu Shang Lian, to control the group.

The announcement of this announcement means that the protracted battle for China 100 group finally came to an end.

Yonghui has undergone a radical change in the integration of the China 100 group. It has changed from the dictatorial thinking of "carrying the capital to destroy you" into a win-win cooperation.

Perhaps with the frequent efforts of Wu Shang Lian, Yonghui supermarket understands that Hubei's SASAC's determination and strength in defending local state-owned commercial enterprises is not as good as sharing its interests with the tiger's mouth.

It needs to be pointed out that Yonghui and Zhong Bai group belong to the red oval family of IGA, an international voluntary chain organization.

From the joint Sino hundred vegetable market and the Hongkong vegetable company, we have found that there is a growing sense of cooperation in the Yong Hui supermarket.

There is a cloud in the book of changes:

Bidding for 100%

Yonghui reveals the ambition of mergers and acquisitions last year.

In the evening of November 23, 2013, Yonghui supermarket released a voluntary disclosure notice. The company and its wholly owned subsidiary, Chongqing Yonghui Supermarket Co., Ltd. altogether bought 33 million 999 thousand and 900 shares of China 100 group from November 5th to November 22nd, accounting for 4.99%.

According to Yonghui supermarket's purchase of the average price of China 100 group, 6.62 yuan / share calculation, the company bought the Zhong Bai group to spend about 225 million yuan.

Yonghui supermarket said the purchase is based on the company's understanding of the current capital market situation and its recognition of the value of the group and its confidence in the company's future.

In January this year, Yonghui supermarket issued the first placards announcement. In February, Yonghui supermarket announced that its share of the 100 Group Holdings has reached 10%.

Then, in April 18th, Yonghui, a wholly owned subsidiary of Chongqing Yonghui supermarket limited, bought a total of 102 million shares of China 100 group through the centralized trading system of the Shenzhen stock exchange, accounting for 15% of the total share capital of the group.

At this point, Yonghui has become the second largest shareholder of the China 100 group, and the gap between the largest shareholder of Wu Shang Lian and related companies in Wuhan Hua Han investment share has been further reduced.

Yonghui supermarket said at the time, in the next few months will continue to increase the number of 100, but unexpectedly, the last two sides in a gesture of cooperation in investors' perspective.

Although it is not known how much communication has been made between the two sides and reached the present results, it is certain that the battle for the hundred wars will come to an end.

Why does Yonghui want to bid for Zhong Bai? As we all know, Zhong Bai group is a "small fresh meat" in the retail industry in Central China. No matter what the enterprise's network resources, operation ability, management team or brand value is in the minds of local consumers, it is one of the top.

Hundreds of mergers and acquisitions make up for the short board of Yonghui supermarket in the central China market, and more importantly, it knows a competitor through capital means.

Through sorting out the distribution information of Yonghui supermarket, we found that Yonghui supermarket only opened a store in Hubei.

On the one hand, the group's confidence in Yonghui high level control is full. Perhaps they think that all the stores in the group are the Yonghui supermarket in the future. On the other hand, they also reflect that Yonghui supermarket is somewhat afraid of the competitiveness of the China group in the local market.

according to

Released by the 2013 chain 100 strong data, China 100 group sales of nearly 30 billion yuan ranked 18 in the top 100.

Just imagine, in a region of Hubei, such a scale and volume are enough to scare any opponent.

"

The commercial market is very special. It is located in Central China, with market radiation and important geographical location.

At the same time, the local large retail enterprises are dispersed, even the largest shareholder has not reached the 50% holding status. These are the reasons for attracting investment from other retail businesses.

From the point of view of business operation, the A of Wuhan Zhong Bo group and the e Wu merchant group have potential and redeeming potential, but the most important thing is the space for development. Compared with the retailers in the whole country, the overall business climate in Wuhan is not too mature, which gives the reason for the presence of foreign businessmen.

If the market is very mature, there will be no opportunity for foreign businesses. "

A retail analyst analyzed.

From a fresh recruit to a combined boxing

The industry is familiar with Yonghui, which is derived from its superb fresh management techniques.

When most retail businesses lease fresh products to suppliers through joint venture, Yonghui supermarket has become an example for the industry to purchase and operate independently.

At that time, it was once widely said that there was a happy family in the north and Yonghui in the south.

At that time, Yonghui was only a regional retailer based in Fujian.

Before and after 2007, "third retail outlets" saw Yonghui publishing an advertisement. The picture was a spring bamboo shoot that broke through the soil, and it was exquisitely carved in the sunlight.

The advertisement is: we are growing up.

In the past few years, Yonghui has developed from a regional retailer in a narrow corner to the national expansion of the retail giant.

During this period, we found that Yonghui was developed from the "fresh recruit" of the fresh king into a combination of multiple formats, complementary capital and industry.

According to official information released by Yong Hui, Yong Hui has developed into a multi format and multi brand business group with Yong Hui supermarket as its core, Yong Hui BravoYH, Yong Hui City Life Plaza and Yong Hui micro store.

Behind it is Yonghui logistics, Yonghui food industry and Yonghui modern agriculture.

Take BravoYH as an example.

Compared with Yu Yonghui's hypermarket model, BravoYH takes more consideration of the needs of the middle class, and imports nearly 30% of its imports. The positioning is also different, focusing on the quality of life and the pursuit of high quality consumers.

However, Yonghui supermarket does not think that BRAVO is the concept of boutique supermarket. The exquisite supermarket is more concerned about the refinement of goods, and enhance the quality and taste of goods.

In addition to innovation in the format, Yonghui supermarket is promoting a management incentive scheme for store owners.

Yonghui, a supplier manager, told me that the reform of the incentive system that Zhang Xuansong, chairman of Yonghui group, was trying to do at Yonghui Bravo store.

If the trial is successful, it will further release the initiative of managers and bring more internal motivation to enterprises.

At the capital level, Yonghui supermarket's capital control is becoming more mature. This can be seen from Yonghui's battle against the Wu Shang alliance and the auction of Zhong Bai and a series of operations.

So far, Yonghui has only opened three stores in Shanghai.

Because Yonghui senior executives knew that Shanghai's business competition was fierce.

So Yonghui took the way of saving the nation by curve, and worked with Shang Shu company to engage in the business of agricultural reform.