Fan: Can I Make A Shirt First?

　　 Old We are going to start with this shirt and do a good job individually. In the past, customers were criticized for their product quality. The voice of criticism was still very loud and out of control. Recently, someone asked him if he was considering all objects. He replied that the brand marketing was a castle in the air without making the product well. "We built the pavilion."

Titanium media note: why does Mr. Fung always write the old age? The time that everyone created was exactly the year that Mr. Feng graduated, and it was almost the year when the electricity supplier industry surged. In the most brilliant years of his life, Mr. Feng once stood up to him on the stage. Old age is no doubt a hero, at least once, standing up and falling down, but these are not hindering. (see Mr. Feng's report in the titanium media, "not a mere businessman").

Every entrepreneur is worthy of respect because they are the driving force of social progress. Mr. Feng once thought that there were advantages for literati to start their own businesses, but he saw some incompatibility in his old age. The old age he saw was the other one.

Every good character can be gleam. What they do, the brilliance of their bodies, their personality charm is more important than those of success and numbers. What history wants to remember is their souls, not others.

In the past, he bought a lot from van guest website. shoes They spread the floor one by one. "I am miserable. I go off work every day, and in the middle of the night, there is no one in the building. When I wear shoes on both sides, I feel very sad, and I have deviated from your ideal at that time."

The term used for self cashing is intense, almost swearing. "Garbage," he said, as if it was the only way to declare a thorough farewell to the past. In the past, he was proud and decisive, controlling everything. He founded Vic once valued at more than $3 billion. It is a huge Chinese Internet startups and a sudden rise of the electricity supplier industry. He also changed from a cultural man who was not dressed and gentle and sensitive to a military ruler who was a militant and highly motivated enterprise. He was obsessed with KPI, sales figures, and learning management techniques from Chinese contemporary politics.

A few years passed, and with anger, Chen abandoned all the things he had been proud of, regardless of values or ideals, or the principles of making a company become a new star in a short time.

Change involves small things, such as how he treats a documentary called "the God of sushi". The documentary tells about how Japanese Sushi Master Ono Jiro cooked dishes. Before and after 2011, when Ono Jiro finished his first visit, he felt that the age of his family had already been very large. He looked over it a few years later.

"Do you know what I have done? I cut off every dish and put it on my cell phone and took it out when I ate it. I knew tuna was so important that I thought I would eat sushi. I didn't touch that after I saw it last time. "

Behind the small change of sushi is the subversive change of business management and wealth views. Instead of talking about the history of the Communist Party of China and the anthology of Mao Zedong, he began to see the history of Meiji Restoration in Japan. He used to focus on sales, inventory, and the number of employees in the company. Now he is concerned with the design style. Fabric And stitch, and read the fashion design primer for a white shirt. He no longer sticks to the rule of ten thousand companies, iron fist and personal heroism represented by this.

You can feel his impulse to completely negate the past.

"That's not a failure of a company. It's a failure of a person's outlook on life." This year, the second time I sat in front of GQ, Chen said, "I think I was garbage."

This change took place in the collapse of his self-confidence and the survival of the company. At the peak of 2009, van customer had 13 thousand employees. Now, after the debt crisis of 2013 and the consequent shrinkage and layoffs, there are only more than 300 people left to become an embarrassing survival company.

Saying "once more" is because this is not the first time that Chen has overturned himself.

The last time when he entered the commercial field from the publishing industry, he wore his suit for the first time and gradually left the former literati friend. His personal wealth skyrocketed. In 2012, when Chen first accepted the interview with GQ, he looked very strong.

"The meeting now is the data center displaying the data there. For example, a business unit grew by 10%, but the whole company grew by 13%. The business people sat there very solemn and heavy, and they did not speak at all. They were whips. "

It is hard to believe that the same words came from the same person two years later. Once again, sitting in front of the wise GQ,

"Focus, extreme, word-of-mouth, fast, everyone will be quick. Today, there are still many companies that burn money, but I believe that this country will return to quality slowly because you will never end up without quality. "

He almost killed the old and old customers. The new age and the fans are still hard to be born, and the future is uncertain.

Can I make a shirt first?

July 22, 2014. Sitting in the stage of the National Convention Center, he watched Lei Jun wearing "three sets of fans" and released the fourth generation of millet mobile phone products. A month later, a quiet year approaching, standing on a stage in the 798 Art District of Beijing, was announced with a white shirt in hand. Lei Jun's name was clearly printed in the speech PPT, he said:

"Can I make a shirt first?"

In this new product conference called "a shirt", it used to be a "running shirt", which is full of hydrogen, hydrogen, polyolefin film, and Akesu long staple cotton. This really fooled the suppliers who were "just for the sake of Chen boss". They intended to listen for 15 minutes and then go out for tea. "Then they didn't go, and I could see clearly where they sat." Chen said.

This time, the great changes of the guest and the old may be clear in his wine bureau with Lei Jun. Most of the two people communicate on the wine table. But in the old age, the real starting point is a story related to Lei Jun earlier. One day, Lei Jun came to pick clothes for everyone. The last two people found that everyone had produced fourteen million shirts, but they could not pick a white shirt from hundreds of clothes hangers.

Aware of the problem of the quality of the products of customers, Chen bought a lot of shoes from the website of Vic.

"I am miserable. I go off work every day, and in the middle of the night, there is no one in the building. When I wear shoes on both sides, I feel very sad, and I have deviated from your ideal at that time." What he said is the hope that everyone will compliment everyone on this brand. But in fact, "you sell shoes pinch, users will certainly not have a good reputation."

"That chagrin, I must be very angry with myself. I think I have a particular problem." He was out of control, and the man in shoes and shoes came, and he threw the shoe and ripped the shoe.

"I tore a lot of shoes. I broke my pen, fell over Ben and fell on my cell phone. I was really angry. I told you, if you don't believe me, I'll cut it with scissors. I said, "look, do you still believe in your hands? Cut it out and see what you've done."

In the middle of the conversation, Chen constantly recalling his definition of success and his initial dreams and goals. "I think it must be bigger at the beginning. The bigger the better the business. The bigger the market share, the better. Over the past year, he has reconsidered the question of the guest and felt that "value is the first priority".

He has been intoxicated in numbers for more than ten years, and every time he sees the curve of growth, he is excited. From 2007 to 2012, and then from 2000 to 2005, I basically turned around here.

Another example of extreme pursuit of scale is that customers are constantly expanding. "There are hundreds of people who come to the interview and enter the office every day." Liu Yilin, who is now director of the relations administration of all guest governments, recalled that he was surprised at the compilation of ten people in his department at that time. Chen said,

"I made a strategic mistake. In 2011 and 2012, the stock was not made overnight. This is not a small mistake. In 2013, shareholders discussed the decision to raise additional financing for customers. Everyone knows that everyone wants to change, and the biggest doubt is whether customers can become.

The first major change made by Van guest was to move out of its ten storey office building in Beijing, and move the company to a relatively remote Yizhuang. It was August 2013, and the old office rent of van guest was delivered to July 2014, and the cost of the lost rent was tens of millions of dollars. This led to a large number of staff turnover and serious public relations crisis. Media reports said that customers suffered serious financial crisis and had no money to pay rent. Negative news begins to encircle customers and years.

"When I moved here, I knew how terrible this decision was, and all the negativity was coming."

But Chen thought, "this is an attitude. This change is the first step for customers to see change.

"Actually making this decision is quite risky. Today, you have to call me to make a decision again, and I have to sit there and think about it for a long time." He said he would never move back.

Changing office locations is a way to prove their determination to shareholders. He still took an extreme approach. After moving to Yizhuang, 1/3 of the company went away. But Chen said:

"Resignation is what I want. E-commerce is hot and expensive. It makes the industry very bad, and the employees are worse. Everyone feels great in an illusion." He also laid off a layoff. The company left less than one thousand people before the Spring Festival, but now there are only more than 300. "I tell you honestly, we have sat down again recently to discuss how many people are valuable to the company and we will lay off workers."

Old age is trying to get rid of the pure fascination of numbers. Today, he no longer uses KPI to assess executives, but looks at whether the foreman product is right. The standard of product is user try on.