Interpretation Of The Three Trends Of China'S Exhibition Industry

Growth will slow down industry will reshuffle

Statistics show that at present

The total number and the number of professional exhibition halls are second in the world and the first in Asia. There are about 3000 economic and trade exhibitions each year, with an exhibition area of 80 million square meters. By the end of 2012, the whole country already has 316 exhibition venues with more than 5000 square meters, and the exhibition area can be 12 million 370 thousand square meters.

China

The achievements are obvious to all, but at the same time, the industry has a clear understanding of the gap between us and the developed countries.

Lack of laws and regulations, imperfect standard system, inadequate public service, shortage of high-end talents and quality of exhibition need to be improved.

In the next few years, the world economy will maintain a weak recovery trend. China has ushered in a new economic normal growth stage and quality. The era of rapid growth of the exhibition economy has basically passed.

Under the background that the market volume is no longer expanding rapidly, the industry pattern may be adjusted. The exhibition industry in the central and western regions will receive more attention and the proportion of trade shows will be further improved.

The new technologies represented by artificial intelligence and mobile Internet are changing people's production and lifestyle deeply. What is the meaning of informatization for the exhibition industry relying on the survival and development of traditional industries?

The new technology can not replace man to person, face-to-face communication. In the digital age, traditional exhibitions still have room for development. The expansion of information technology has injected new vitality into the exhibition industry.

From the on-site statistics to the development of online and offline exhibitions, from the application of new information technology to the integration of exhibition technology capital, the current exhibition industry in China reflects the trend of "integration of exhibition and technology".

According to the China Council for the promotion of trade (CCPIT), almost all the exhibitions last year set up their own websites, and almost all the 100 thousand square meters of large-scale exhibitions have realized the combination of online and offline exhibitions.

As a barometer of economic and industrial development, the exhibition should become a platform for extensive application of sophisticated technology.

At present, from the perspective of communication effect and audience experience, both exhibitors and consumers welcome the combination of new technologies and traditional exhibitions, which should be paid attention to.

Technology boosts the progress of MICE industry will be the future development direction of the industry.

Adhere to the market orientation and make good use of the "government's hands"

The rapid development of China's Convention and exhibition industry is mainly due to China's long-term growth of higher economic growth, but it is also inseparable from the strong promotion of government departments, especially local governments.

However, with the maturity of the industry as a whole, the malpractice of the administrative departments in intervening microcosmic decisions is becoming more and more obvious.

The China Exhibition economic development report released by the China Council for Trade Promotion (CCPIT) shows that since the entry of the new round of investment cycle in 2010, the construction of venues in China has never been reduced. Not only the large exhibition halls of core exhibition cities such as Beijing, Shanghai and Guangzhou are speeding up the pace of renovation and expansion of the exhibition hall, but also some two or three line cities have built the exhibition center as a core project to promote the development of local convention and exhibition industry and to promote social economy and urban construction.

The more the exhibition hall is, the better the exhibition hall must be built in line with the development level of the exhibition industry.

At present, the number of exhibitions in the two or three tier cities is limited, especially the low utilization rate of the exhibition hall from the 7 to August.

In the fierce competition of exhibition hall in China, if the supply of venues is not effectively controlled, the low occupancy rate and even vacancy will be hard to avoid.

It is noteworthy that, with the continuous advance of the administrative system reform in recent years, and the clean-up and standardization of government sponsored exhibitions and forum activities by various departments, the effectiveness of the exhibition industry is becoming more and more apparent.

Making the decisive role of the market in the industry configuration is more prominent is the direction of the development of the exhibition industry. Specifically, the exhibition is run by the market players, because of market demand and according to market rules.