Children's Clothes Shop And Store Display Can Be Designed By Children's Thinking.

Let's look at a comparison of shopping experience between children of specific age groups and children of different sexes. When you enter the process of understanding the retail details, you will find it really interesting.

Babies don't really feel like shopping. They just push on their trolley by their parents. Children who start learning don't care much about their clothes. What they need is something that interests them so that they can stay in the shop longer. Entertainment is usually toys or TV videos. Toys need to be put in a specific area, usually in the middle or in the shop, so that children are interested in these things, so that parents who accompany their children (real customers) are not distracted when they shop.

Once they reach the age of 4-7, the girls begin to enjoy choosing clothes for themselves, and they like shopping as ordinary women do. The boys in this age group liked toys and games much more than they wore, but there were exceptions.

Then, to the next age group, boys and girls may no longer feel that shopping in the same store has any attraction for them unless retailers divide the space into different areas. Of course, the older children, the less they like to shop in the same store, especially around infants and toddlers, who feel that they are small adults compared to them. At the age of ten and teenagers, boys and girls will find it acceptable to buy clothes or accessories at the same store.

So, those customers who are mentioned, who are customers and what age customers, will play a dramatic role in designing retail stores for target customers. The size of the retail space for the final structure and Commodity display Planning plays a very important role. The larger the space is, the easier it is to meet the needs of children with different customer levels. The smaller the space, the more limited it is. The choice and planning of commodities must be well considered.

When designers design such stores, they must consider the types of products sold in the design direction. Young children's shop is different from the clothing stores of teenagers or adults, because the size of their products is much smaller, especially for infants and toddlers. As the size of their clothing increases, the overall scheme changes slightly with age, and the display of goods is similar to that of teenage and adult display. Design planning starts with what the target customers are, and less overall design, otherwise you will go wrong from the beginning.

There must be a completely different scheme for the display of goods in such stores. This different plan is mainly to display the type of props. This is our next stage of work. For young customers, the design of display items should not be over proportionate or too heavy. This does not mean that they can not be large props, but the weight of visual sense should be considered in the design. Therefore, it can be a large prop, but it should be more open, lighter and more natural, rather than large and impermeable.

Let's take a look at the three basic steps of correctly analyzing the needs and true uses of children's clothing before considering design and prop material or other retail elements. Remember, it is the first step to start with the display requirements of merchandise when designing any retail props. Usually, designers will get carried away and forget that the real purpose of shop owners is to sell goods. Rather than expressing the designer's personality. The real professional retail designers will first meet their customers' needs, which is the most important thing, not to meet the designers' own needs.

There are many beautifully designed ones. Retail store It looks good, but it doesn't last for a year. In fact, statistics show that most of the new retail concepts will fail in a year. Not all errors are attributed to the display and design of goods in the store, but others are controlled by the brand owners. Design is just a tool for successful retailers to succeed.

Prop function - commodity intensity

The way and means of merchandising: as a retailer, the sole purpose is to sell products and make profits. The best presentation of goods through open props is more important than the actual design direction or material used for display props. Let the goods speak, not with the props.

Visual interest - the combination of prop design and commodity intensity

Reaffirming the importance, props and commodities of real goods and creating visual images. It means that when designing a prop, it should make goods become the most conspicuous objects. The following props will have more details and personalities, but they are still not very heavy.

Brand image support - props design, detail & visual merchandising display props combination

After making clear the main functions and display of the props, minor focus elements are used as support. What needs to be remembered is some ornaments to models and other visual props. These things are not limited, such as toys, colors, molding pads, theme presentations, associated displays, and even brand signboards. Today, the store's design is in the right direction, and a well-designed set of props supports the demand for display in the wall and mid island areas.

We have discussed the importance of making products more conspicuous, so that customers can find comparable and purchasing commodities more easily and quickly. Next, let's talk about the second step: how can children's retailers get the target end customers?

　　 Retail of children's wear The reason why businessmen get the target end customers is that their children are interested in their stores. To get the best answer, let's look at some brand and business stories that have successfully found the answer.

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Retailers such as Disney, Warner Brothers and universal studios have attracted customers with exciting and visually striking indoor environments. Using lively, fictitious cartoon or action hero personalities and various colors, lines, materials, lighting effects, videos and music, this group defines the retail indoor environment as a real retail theater.

Obviously, a special activity needs to be planned in advance, but it is easy to carry out in any shop, so long as the design team has a comprehensive understanding of how to correctly start the design and plan, even small shops can do it.

The global chain restaurant, McDonald's, bought toys 30 years ago, introducing Happy Meals, attracting children and letting them visit restaurants more. In fact, compared with food, children are more interested in toys and allow parents to take them there. As parents, I have bought many happy packages. Then, they have outdoor McDonald's arena, no longer confined to indoor space, but also used the photos of Ronald MacDonald. Not long after that, many other fast food chains copied this practice and competed with McDonald's. In order to maintain market share, they have no choice but to copy similar practices. In China, KFC also adopts similar practices, but does not like to provide large quantities of toys, but only to provide them at a certain time.

Retailers of children's commodity businesses also like to improvise sales with small toys, decorations, bed and bathroom accessories, plush toys or a unique brand of a product. So, retailers, let's consider jumping out of the box, or learning from McDonald's and KFC's case how to make ourselves different from our competitors.

As for how to increase visual excitement, a simpler way can be combined with a regularly changing theme screen or directly adding elements of visual interest and support, or planning a visual display program, especially in the shop window area. As for lighting, it is the right way to be brighter than the more intense light.

Finally, this group of retailers must have a well trained and educated store service team, familiar with merchandise and target customers. So what should you do to make yourself a successful children's wear retailer? Please do your homework from the perspective of customers. Think like a child and plan it synchronously. As Albert and Einstein said, "difficulties and opportunities coexist". Are you ready?