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Coach Former Retail CEO Becomes Bonobos'S CEO

2015/5/10 15:35:00 23

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Before joining Bonobos, Francine Della Badia served as Coach brand North American retail president, and she also worked in Victoria 's Secret. J.Crew Gap and other brands. Andy Dunn will continue to be a facade of Bonobos's three brands including AYR and Maide, and Francine Della Badia will be responsible for day-to-day operation.

Andy Dunn invented the Bonobos brand in 2007, which is bought by men. garments covering the legs Andy Dunn has been holding the position of CEO since its foundation. brand With the continuous development, Andy Dunn decided to make some changes to the brand, and appointed Francine Della Badia as CEO, which came into effect in June 1st.

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With the coming of the era of mind creation, textile and clothing will show a new business mode. It will integrate static and dynamic, experience and interaction, wisdom and communication into one, integrate into the whole industry chain, and show the overall framework of the industry in an all-round way, bringing people three dimensional feeling of vision, hearing and touch. Finally, it will make the integration between the upstream and downstream industries more closely linked, and enhance the more relaxed, and enterprises in the fashion and creative experience, complete the market personalized supply, and realize the new value enhancement.

According to the relevant departments of the state, it is pointed out that from now until 2020, China's textile and garment industry will constantly update itself and the overall development trend is good. Yang Hexiong, Deputy Secretary General of Gansu Garment Association, said that the future textile and garment enterprises will stand at the "new starting point" to seize the "commanding heights", thereby affecting the development of China's industry.

The "new starting point" requires that our textile and apparel people pay more attention to the "spiritual" state of the consumers through "creativity". Standing in a new way of thinking, changing and creating the future. The "commanding height" is to create fine product services, which will restart the thinking of textile and garment industry and rebuild the source of industry value optimization. In today's era, the source of value has changed. Today, the situation of economic development driven by the creation of tangible values has undergone a great reversal. The creation of intangible value and dominating the operation of the economy has become a trend.

China's textile and clothing industry is standing at a new starting point, and it has rebuilt the source of value upgrading. The Chinese textile and garment industry is also becoming a pioneer in the era of innovation. It will adapt to the trend of modern life style and serve the modern multicultural lifestyle. Based on the synchronization of the whole industry, from creativity implementation to product innovation, it will increase its consumption utility and reduce its marginal cost, and ultimately realize the value remodeling and value reengineering of the brand, with a view to promoting the transformation of the textile and garment industry and the growth mode through the "creativity", so as to realize the historic transformation of the textile power to the textile power.

Traditional thinking has become a constraint on the stagnation of the industry value. We have entered a time of creating value by wisdom. The product differentiation determined by creativity, and the contribution to create high added value far exceeds the contribution of product quality. China's textile and garment industry is facing the challenge of the next era of innovation. If anyone can use his creativity in the future, he will be a big winner in the entire textile and garment industry. He created a space to guide the healthy development of enterprises to help enterprises expand their horizons, not only to find customers, but also to find innovative and innovative ways to find a way to success.


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