How To Become A Telemarketer Of Thinking
Telemarketing is physical or mental work in telemarketing. The difference between personal income and personal income is quite huge.
Some people can not even solve their food and clothing problems, and a few people earn more than those of big business departments.
Because of my working relationship, I often come into contact with people engaged in telemarketing work. Among them, there is a company specializing in conference marketing in Beijing. Its business is to call a well-known entrepreneur or famous person in the industry to engage in seminars, seminars, industry summit and other work organized by their staff through telephone calls. One of them is a telemarketer, who is less than 23 years old, but his personal income exceeds 1 million annual salary.
Some of their company's telemarketing staff are still working on three meals a day because of the basic salary.
Why is there such a big difference?
The main reason is their different understanding of "telemarketing".
So, telemarketing is manual labor or mental work? Many people will think that telemarketing is physical labor, because telemarketing personnel have to complete a certain number of telephone calls every day, few are dozens of telephone calls, many hundreds of telephone calls, such workload is almost full load, one day work, exhausted.
However, this is a superficial phenomenon. The reason why they are really tired is not how many calls they have made, but because they have done their work without success, and they have suffered too many denial and too much psychological pressure when calling.
If they are on the phone with a high turnover rate, every phone call is very pleasant to communicate with their customers, so there will be no exhaustion.
If we want to get a high turnover rate, we should not be able to maintain a friendly and cheerful atmosphere when communicating with customers. This is not what physical labor can do. This is a real mental labor game.
First, they sell themselves.
Accomplishment
。
Starting from the first sentence we picked up, the telemarketing staff began to sell their comprehensive qualities: whether the logic is clear, whether the mood is full, whether the attitude is friendly, whether the politeness is in place, whether the words are level or not, and whether the speech has enough affinity is closely related to the comprehensive quality of telemarketing staff.
Second, they sell their own
ability
。
The core competency is "telephone communication ability". As a telemarketer, the basic telephone communication skills they must master are six questions, listening, empathy, guidance, praise and synchronization. The top two skills that an excellent telemarketer needs to master are extension and affinity.
In addition to the basic capabilities mentioned above, as a telemarketer, the abilities to be developed and mastered are: the ability to tap customer needs, the ability to help customers solve problems, the ability to vividly declare products, and so on, and again, they sell their ideas.
Ye Maozhong, a creative master, once said, "die without creativity!" maybe a bit extreme.
However, if you want to be an excellent telemarketer, you have no personality, no originality, no doubt, you can only be ordinary.
Finally, they sell themselves and
Customer
Relationship.
Lu You once wrote the secret of writing poems in a poem "Ru Guo wants to learn poetry and Kung Fu is beyond poetry".
To do telemarketing, finally, the realm is consistent with writing poetry, they do not sell products, only sell "relationship".
A very famous surgeon once said, "the 90% part of my work, the aunt who cleans in the hallway every day is competent, and the remaining 10% is my value."
The remaining 10% is part of mental labor.
I sincerely wish you become a thinking telemarketer to realize your wealth freedom.
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