XTEP Will Continue To Expand Its Sports Business

He Ruibo, chief financial officer, told reporters at the press conference that the recovery of mainland sports industry, coupled with the introduction of smart products and the reduction of old inventories, will be better than the previous quarter.

He Ruibo disclosed that the company is planning to cooperate with the Internet platform strategy.

The number of units occupied is the number of units. After the establishment of O2O sales platform, the proportion can be increased to double digits.

In the past, the online platform was a clearing channel, but now it is targeting the young market, and the product price is lower than that of the offline. In the future, mobile App will be introduced and the supply chain will be improved.

He believes that the mainland should be reduced.

It has little impact on sales volume, because the international brand is mainly aimed at a second tier city, and the mainland brand's coverage in the four or five line market is still high.

As far as offline stores are concerned, he said that the mainland market will still be the main force, which will maintain about 7000 stores in the next two years. The store function will be pformed into an experiential shop, hoping that the sales growth of the same store can be increased to 10%.

In addition, the company will expand its sports business and plan to provide training, medical and rehabilitation services.

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Recently, the world brand laboratory, one of the world's three largest brand value assessment agencies, released the "China's 500 most valuable brand list" in 2015 (twelfth session) in Beijing.

Among them, there are 11 enterprises in Jinjiang. On the basis of 28 billion 755 million yuan (RMB), in 2014, the strong power increased 6 billion 100 million yuan in one year, ranking 67 in the list with 34 billion 869 million yuan brand value, ranking 67 in Fujian, the first in Jinjiang, ten wolves, Anta, del Hui, Xin Xiang Yin, Heng Da, 361 degrees, pan pan, Xiang Da, Yan Chao Yatai, and gel, etc. ten brands were selected successfully.

It is reported that the world branding lab is chaired by Professor Nobel, the winner of the laureate in Economics (RobertMun-dell), and is currently recognized as one of the world's three largest brand value assessment agencies and is wholly affiliated to the world leading group, the world's leading strategic advisory body,.

The world brand laboratory has continuously released the 12 China 500 most valuable brands and the world top 500 brand list in 2004.

The ranking of China's 500 most valuable brand list is to determine the current profit status of enterprises by analyzing the sum of sales revenue and profit data of enterprises, brand products or brand services. Finally, through the risk analysis of market and industry competition environment, we can calculate the current value of enterprise brand, product brand or service brand.

Among the 500 most valuable brands in China, 27 brands from food and beverage, textile and clothing, cultural media, information technology and household appliances were selected.

Among them, the food and beverage industry is still the most popular brand industry, with 75 brands selected.

The second to fifth industries are building materials, light industry, media, textiles and clothing.

As a well deserved leader in China's business casual men's wear and Chinese jacket industry, the strong men's wear has made remarkable achievements in brand reputation communication and reputation building: not only has the national jacket lab, the Chinese jacket innovation R & D center and the jacket college, but also the Chinese national standard revision unit, with the honor of "Chinese jacket color research and development base" and "the national textile industry's key supporting brand demonstration enterprise" in 12th Five-Year, and has been selected as "China's 500 most valuable brand" for 12 consecutive years, winning the title of "similar market sales No. 1" for nine consecutive years.