"Double 11" Has Not Yet Officially Arrived.

Every year, "double 11" will usher in a war without smoke, and this year is no exception.

The cat and dog war has been flying.

Jingdong suggested that competitors forced two of the merchants to choose one, and the 11 teams were shut down.

Let's review the causes and consequences of the two election and one world war.

According to reports, in October 27th, two internal mail outflows, businesses need two elections.

The report said that second messages were not mentioned.

But with the first email and the current competitive format of the electricity supplier, it is not hard to speculate: the company with such energy should be the same as the Jingdong, which is much bigger than the Jingdong, or Alibaba.

In October 29th, the Jingdong blackboard newspaper issued a letter to merchants' friends: combating unhealthy practices and promoting healthy development of the industry.

Jingdong said that with the approaching of 11.11, some international and domestic clothing brand businesses were put under pressure by a platform, requiring brand businesses not to participate in other promotional activities, including Jingdong, even if the activities on line had to be removed.

Many brands expressed their reluctantly, implying that Tmall forced merchants to choose two and disrupt the normal business order.

The letter said that the Jingdong did not agree and resolutely resist such behavior, but also asked the businessmen to make sober judgement: submission to hegemony can only be a temporary benefit, and the loss will be a long-term interest in cooperation with multiple platforms.

The Jingdong has also imposed penalties for individual businesses to temporarily suspend their normal business operations or withdraw from activities under pressure. Among them, a flagship store named "mlsen" (002745, stock bar) was closed by Jingdong and announced that it would never cooperate again.

For this statement, Tmall PR Department replied, as a platform, Tmall will not and can not force the two choice of merchants, but where the market will go, the business will be a normal choice for businesses.

Content:

A letter to business friends: combating unhealthy practices and promoting healthy development of the industry

With the approaching of 11.11, some international and domestic clothing brand businesses are pressed by a platform, requiring brand businesses not to participate in other promotional activities such as Jingdong, even if the on-line activities have to be removed.

Many brands expressed frustration.

It is no longer a new topic for individual friends to force two businesses to choose one, but the pressure on them has become increasingly fierce.

We understand that individual businesses are temporarily forced to stop normal operations or withdraw from activities under pressure, but this has damaged the interests of other platform businesses and consumers.

In a fair and responsible manner, Jingdong made the following decisions and statements.

Respected business friends:

Next to the double eleven in 2015, Jingdong and businessmen are looking forward to a shopping feast for consumers.

Jingdong's fast growing open platform business has been adhering to the spirit of "openness, tolerance, cooperation and win-win" and business philosophy to give consumers continuous shopping experience and promote the healthy development of the whole industry.

As a matter of fact, all Jingdong's marketing activities remain open and open to all businesses and friends.

Unfortunately, in the time when the majority of businesses should work together, individual friends once again bind and coerce businesses with interest. Such monopolistic behavior not only disrupts the normal business order, touches on the bottom line of business ethics, but also leads to serious damage to consumers' interests.

The Jingdong does not agree and resolutely resist such behaviour.

Also, let the businessmen make sober judgement: submission to hegemony can only be a temporary benefit, and the loss will be a long-term interest in cooperation with multiple platforms.

For individual businesses to temporarily stop normal business operations or withdraw from activities under pressure, the Jingdong must take a serious attitude towards the responsibility of all platform businesses, and Jingdong will permanently terminate its cooperation with those who seriously affect the interests of consumers.

Businesses are now handling information:

Shop name: the official flagship store of Shishi (Agel Ecommerce Ltd)

Result: close shop and no longer cooperate.

We sincerely thank all the friends who have been with Jingdong and the vast number of consumers.

We fully perceive business friends' expectations of fair market, and also appreciate the unreasonable pressure you have on some factors.

Jingdong and the vast number of consumers, and even the whole society, abide by the business ethics of the enterprise, to your persistence and efforts to pay tribute.

Jingdong promises: it is not only your strong backing, but also will come forward to fight against unhealthy trends for the interests of consumers and businesses.

We believe that Jingdong's open platform business, like the momentum of Jingdong's vigorous development over the past 12 years, is the real ownership of consumers and business friends.

Since then, around 1:20 p.m. this afternoon, the Mulinsen flagship store in micro-blog has made a "Jingdong, you don't understand me, I am Mu Lin Sen, but you only see trees can not see the forest" official response, in Jingdong's expulsion order, the paper full of absurd remarks reflects the businessman's bitter tears.

"Submission to hegemony can only be a temporary benefit, and the loss will be a long-term interest in cooperation with multiple platforms". Jingdong's blackboard newspaper is also our official flagship store, which wants to remind Jingdong platform other businesses - to evacuate Jingdong quickly! We want to ask: who is implementing hegemony and coercion?

As a businessman, Jingdong is so surprised that unilaterally closing our shops has hurt our brand reputation, causing consumers to misunderstand the brand. Maybe our consumers have to flee.

The official response is:

Jingdong, you don't understand me, I am Mu Lin Sen, but you see only trees can hardly see the forest.

Three, ask the Jingdong: who is implementing hegemony? Who is hitting the bottom line of business? Who is infringing on the rights and interests of consumers?

We didn't call them. We were "shut up". The Jingdong said it was to maintain "openness, tolerance, cooperation and win-win".

There are no signs at all. We were "shown to the public," Jingdong said. "This is to promote the healthy development of the whole industry".

Although Jingdong is still very small, but has learned to bully...

In the expulsion order of Jingdong, full of absurd remarks reflected the bitter tears of businessmen.

"Submission to hegemony can only be a temporary benefit, and the loss will be a long-term interest in cooperation with multiple platforms". Jingdong's blackboard newspaper is also our official flagship store, which wants to remind Jingdong platform other businesses -- to evacuate Jingdong.

We want to ask Jingdong: who is actually implementing hegemony and coercion businesses?

As a business, we have the right to make a normal business choice according to our own business judgement. Without prejudice to the contract, it is our right to independently allocate the proportion of goods and types of goods. Jingdong has no right to interfere.

For example: I drive on your road, but why do you move my steering wheel?

We also want to ask Jingdong: who is actually hitting the bottom line of business and causing consumers' interests to be damaged?

As a businessman, Jingdong is so surprised that unilaterally closing our shops has hurt our brand reputation, causing consumers to misunderstand the brand. Maybe our consumers have to flee.

Jingdong, do you really have consumers in your eyes? Do you still have a hint of bottom line in your mind?

We also want to ask Jingdong: where is your barbarous shop?

Business is about the spirit of contract. We searched the "Jingdong JD.COM open platform online service agreement" and could not learn any reason why it was barbaric.

Our normal management of goods has been brutally shut down by Jingdong, which not only violates business ethics but also ignores business interests.

In such a platform, although we have invested a lot of manpower and material resources, input and output are not directly proportional, and the number of customers is only a fraction of other platforms.

In the face of a barbaric platform of indifference and lack of rules, conscience tells us that we must withdraw: Yes, Jingdong, we will not play with you.

The official flagship store of Jingdong

October 30, 2015

The situation of two elections has appeared two years ago.

In June 2, 2013, Ying Chun Chun, vice president of Jingdong, issued a blog to condemn Alibaba, accusing Tmall of forcing merchants to "choose two."

The next day, the Jingdong issued a statement saying that the individual traders had repeatedly issued instructions to Jingdong's partners and brand manufacturers for their "two elections" and even threatened some sellers.

In June 6th, against Jingdong's earlier "two election one" accusation, Tmall responded by official micro-blog at 9, saying that "true feedback consumers" were not copywriting shows and public relations shows, and implied Jingdong "consumer consumers" and "self deception".

Tmall responded as follows:

True feedback consumers are not self entertainment copywriting shows in the name of various promotions; they do not spend money to fool advertisements, use investors and businessmen to create a feast for advertisers; nor do they call the two choice of public relations show with a variety of tomatoes. They are real gold and silver so that consumers can benefit from it and let businesses grow and make the environment healthier and more trustworthy.

Please,

1. stop consuming consumers.

Every consumer's expectation is a trust, and consumer consumer is consumer trust.

2. don't let businesses bleed.

If businesses fail, who will provide better quality products?

3. don't deceive yourself anymore.

Don't let 6.18 become 8.15 again. After all, this is not a day's business.

Since then, according to media reports, a businessman who had planned to take part in Jingdong's 618 promotional activities last year was rather reluctant to say, "is there any room to choose? Our sales account for Tmall accounts for 60%, Jingdong mall accounts for 10%, and we can only choose Tmall.

Business environment is the only way to survive.

Some businesses have been weighing up and coming out of Jingdong 618 after a lot of trade-offs. Some businesses have chosen to register two companies, which are responsible for running Tmall and Jingdong respectively, so as to solve some of the problems with a "careless" solution. More sellers choose not to speak, seeking a balance between Jingdong and Tmall.

In the background of Tmall and Jingdong's two election, there were 3 merchants who did not participate in the 618 anniversary of 2013, mainly clothing, shoes and hats.

Needless to say, double 11 promotion is very important to the electricity supplier. The daily sales volume is worth 20% of the sales volume per month or one year.

However, in October 1, 2015, the SAIC issued Interim Provisions on the management of centralized promotion of network goods and services, which clearly stated that "the electronic business platform should not restrict or exclude the network centralized promotion operators in the platform from participating in the promotional activities of other third party trading platform organizations."

Today, the electricity supplier duopoly Ali Jingdong once again tit for tat on the double 11 time node, presumably this year's double eleven war will become even more intense.