Integration Of Traditional Industries Into The Internet + Cultural Brand Drives Endogenous Driving Force

When you open the WeChat public number, you can customize your clothes according to your size, and choose your own fabric, style and price. At the exhibition site, Wang Haijun, general manager of Jiangsu Kathy Di Lai Garments Co., Ltd., demonstrated to our reporter at the scene, opening the WeChat public number of "RIVERA", "choose intelligent customization - advanced customization", and screen out of all kinds of clothes. Customers can choose suits, suits, shirts, dresses, coats and other bookings according to their needs. Take the single suit as an example, there are many kinds of fabrics, such as stripes, checker, net color, etc.

Finished. Fabric You can also choose styles. Is it a button or two buckles or three buttons? Is it a barge collar, a flat collar or a collar? It's all about the customers' preferences. After all the selection is done, click "effect preview", and a model will appear on the screen in your custom-made clothes. The style is fixed, and the clothing size is also tailored. The public numbers teach users to help themselves in the form of pictures. Wang Haijun also told reporters that "of course, we also provide O2O line under the volume. We have stores in Jinying and other shopping malls, equipped with professional weight trainers and dress consultants. Customers can go to stores nearby, and VIP customers can also make an appointment for free door-to-door measurement.

"+" is not easy: customers move their fingers, and the business process is greatly improved. In order to intelligentize the process and production, the company has launched four major systems. Besides the order design system, there are automatic generation system, order material management system and intelligent production system, with an investment of more than 5 million yuan.

Jiangsu textile and garment industry attaches great importance to brand building, emphasizing the upgrading of design links, and domestic brands have been leaping healthy development in recent years, Bosideng, sunshine, red beans. Hai Lan's home Hengli, Yalu, Sheng Hong and Yue DA are famous brands. The new brands, such as "Si Bei de", "YAGE Shi man", "such as accompanied by home", "MichelleGao", "Blooming", "Fa Shi Fei", "Xin Shen", "lagogo", "Le shark" and "only Louis" have also made their own market. And embroidered mother, Yun Brocade and other brands carrying traditional culture have also gone out of the road of innovation.

Embroidery mother is one of the brands of Suzhou Rui Fuxiang silk Co., Ltd., the representative of Chinese silk culture and brand. The brand was founded in 1988. For many years, embroidered Niang always adheres to the brand motto of exquisite silk. Its silk products are rich, covering the whole category of silk products. The company has maintained a solid traditional manual weaving process, has an original flower design and excellent offline service capability, and has become a leading enterprise in the fashion industry of silk industry.

Qi Qiulan is also pleased to tell our reporter: since joining the Milan World Expo, many international businesses are now closely related to Rui Fuxiang, including luxury companies to cooperate with them. Although the market is sluggish, Rui Fuxiang's performance will not rise and fall. We can see that the key is to have its own core brand.

It is understood that tradition Clothing enterprise Embracing "Internet +" and "industrial 4", Clive is one of the first to test water in Jiangsu. Wang Haijun said that the traditional bulk orders need order department plan, procurement department procurement materials, technical department manufacturing samples, and finally enter the production workshop operation mode, from order to production takes about 25 days, and the MTM smart customization system by Kathy Dili shortened the production process to about 7 days, greatly improving the production efficiency.

For example, when he received the 70th anniversary commemorative parade production during the victory of the war of resistance against Japan, he faced many difficulties, such as "large quantity, tight delivery time and high requirements". After carrying out one on one scale for each officer, through the MTM intelligent customization system, the mass volume data was automatically calculated and processed, and the production process of automatic plate making and cutting was realized, and the production of ten thousand 5000 sets of military parade production was completed within one month. Wang Haijun revealed a detail to the reporters. After measuring the size, he thought that when the officers and men were in the process of training, the shape might change. Therefore, in the process of making, Kathy Di Lai adjusted the original size appropriately. The online customization platform for customized garment is a key attempt for traditional garment enterprises to take advantage of the "Internet +" transformation and upgrading.