The Road Of Liang Lang'S Good Star To Jane'S Strategy

In front of Wang Liangxing's red hair, he was dressed up as a tide man. It was hard to believe that he was already a hundred uncle.

With the love of clothes and the sensitivity of fashion, whenever he is in danger, he always leads Lang Lang's men's clothing to create another myth of Chinese men's clothing with amazing courage and wisdom.

In Wang Liangxing's opinion, life and entrepreneurship are a way to constantly seek enlightenment.

Simple and simple, five short words reflect the ultimate life wisdom pursued by a successful man.

From the main road to the Jane! Looking at the three brothers' pioneering career of 20 years, it is precisely the interpretation of compliance with the way that they can "change for the sake of change" to write a legend of Chinese men's wear.

When it comes to daily life hobbies, golf and mountain climbing are involved, but Wang Liangxing is more fascinated than playing table tennis. "Almost every afternoon from 5 to seven or eight p.m.

We sometimes play a little game, for example, I play with you, according to your technology, will let you a few, and then about 20 people on both sides of the pressure, only 20 or 50.

The maximum can not exceed 500, more than 500 automatically cancel, fear of change, it is not fun.

The entrepreneurial story of Li Lang is legendary, but it is also widespread in the locality.

In 1984, Wang Dongxing, the founder of Li Lang's men's wear, failed to go to the Kasetsart University in Fujian for the 4 points of the college entrance examination.

At this point, the father told him where your interest was and where your achievement would be.

So Wang Dongxing took the scissors and gave his father's first suit of tunic.

Only in this way did we have Li.

In 1987, Wang Liangxing joined his elder brother's clothing factory with his hard-earned 10 thousand yuan.

In those days, he made 180 thousand yuan, and in the second year it was 880 thousand yuan. Wang Liangxing said, "I have stayed there for a while, and the whole family can hardly sleep."

In 1990, Li Lang suit became the necessary dress for the groom at that time.

To this day, do you remember the slogan of "Lang"?

Perhaps it was because the money came too fast. In the middle of the 90s, Wang Liang Xing's three brothers began to imagine the future.

Besides clothes, Wang Liangxing made a furniture factory, Wang Dongxing went to Anhui to run a clothing machinery factory, and the third Wang Congxing set up office supplies business.

Soon, an unprecedented crisis of clothing homogenization led to the fall of Lee Lang.

"The capital chain is broken. The Shishi cloth shop heard that we bought it, and even ten thousand or twenty thousand yuan of cloth would not trust.

All the people in Jinjiang say we are going to collapse. "

The pain of 1997 is still unforgettable.

To this end, 6 years ago, the three brothers of Wang set up a "focus, professionalism, focus and specificity" on clothing.

In March 28, 2002, on the day of the Beijing fashion show, the most real absurd scene appeared in the history of the development of Li Lang's business history: the exhibition hall's 100 square meters of luxurious stands, and the appearance of Chen Daoming, the spokesman for the Lee Lang campaign, shocked the whole audience.

"The entire garment industry feels like killing a dark horse in a twinkling.

Our franchisee has increased from more than 80 to more than 120.

Hu Chengchu, vice president of Li Lang, is a memory.

Before that, Wang Liangxing was faced with an almost impossible step.

The concept of "business casual men's clothing" will soon become a mirror when it comes to the fact that grain has been shot to the ground.

This year's Beijing fashion show, he decided to make the final move.

At that time,

The debt was more than 30 million yuan, and the booth cost nearly 2 million yuan. Millions of dollars signed by spokesperson Chen Daoming or Hu Chengchu borrowed from Shanghai.

Other funds are Wang Liangxing's borrowing from friends and even through underground bank financing.

"Be a leader or a beggar."

In detail, Wang Liang Xing has now been able to face it calmly.

Though he was frustrated at that time.

Fortunately, he finally became a winner. In 2004, the turnover of Li Lang exceeded 100 million yuan, and only 40 million yuan in 2002.

Wealth is in danger.

In the 6 years from 1998 to 2004, the cash flow of Lee Lang has been very intense.

"Every board of directors, President Wang appease everyone: next year will be fine.

After all these years, we got wind and water outside, but in fact, we only got some cash in 2004.

Hu Chengchu revealed secret secrets for years.

Li Lang can break through the trend and is the result of "people's mind, only Tao and righteousness".

Wang Liangxing has been widely known for his humility, tolerance, sharing and patience.

In addition to the widely disseminated "8 years of Hu Cheng Chu" story, Li's posts are equally talented.

"How many companies wanted to dig" in those days?

"Ji Wenbo, the winner, but he decided to serve Wang Liangxing and Lee for no pay."

Hu Chengchu said, "in fact, Wang's talent is not based on treatment, but to provide a stage without ceiling."

Wang Liangxing, who was born "grass roots", always appears in the "tide" costume on various stages.

As early as 2010, Wang Liangxing put forward the slogan: "fashion, art and creativity go to the end!" from that point on, his own dress to the decoration and renovation of the company, must strive to reflect the creativity and fashion.

"Some people say that fashion is a very expensive thing, but in fact, it is not fashionable, because fashion is a way of life and attitude."

Wang Liangxing had a deep understanding of fashion.

In 2003, when Wang Liangxing chatted with others, the man suddenly pointed to the shoes on his feet and said, "how to be fashionable and make clothes."

The conversation is on the 15 floor, and Wang Liangxing listens and drops the shoes directly from the window.

Remember 2004

Shouting "let employees get rich first" and the slogan of creating 1000 millionaires and 100 multimillionaire in Li long.

This year's bold words surprised the outside world, and now this dream has already been realized.

"In 2009, we became the mainland's first men's clothing brand in Hongkong.

Listing not only makes the operation of the enterprise more standardized and pparent, but also fulfilling the incentives for those brothers and sisters who are struggling with themselves.

Wang Liangxing has tasted the sweetness of "highly paid people," which makes him more secure and more interested in creating his fashion kingdom.

Reading the busy road and the way to Jane means that we can see the situation in simple philosophy and find out the way to break through.

This is the way of success.

"Wisdom is revealed between choices."

It used to be the slogan of the company.

Wang Liangxing now realizes that concentration is wisdom.

"A person's energy is limited. I just want to make one thing and one big thing in my life.

This industry is like this. If you grasp the fashion pulse of the world every day, you will never be old. "