The POOL Aoyama Has To Be Closed. It's Not That Simple.

Teng Yuan Hao, the trend godfather of Japan, opened a trend store last year, The POOL aoyama.

This concept store, which is a ghosts and ghosts, does not hesitate to spend heavily on changing themes in the form of flash shops.

An advanced retail consumption experiment.

Whether you recognize it or not, it subverts the previous consumption and sensory experience.

Recently, however, Teng Yuan Hao said that the The POOL Aoyama will be closed in April next year, and the store will be upgraded to the theme IN THE HOUSE. The partners are Japanese model Imajuku Asami and her top stylist husband MASAN.

And "family" will occupy an absolute position in this new series.

Whereas

It has been decided to close in April next year. This is probably the last theme series. So what can you see in it?

The first thing to be sure is that Imajuku Asami and the designer brand FACETASM will soon unveiled the joint brand FMAM, which will appear on The POOL aoyama.

The joint name will be

What's more, the combination of "top model + top stylist + Japan's most potential fashion brands" will be a great way to overturn your sensory experience and capture your eyeballs. This is very much expected. At the same time, the theme of "family" will not be seen in this joint dress. How to use all kinds of fabrics that are good at FACETASM and how to use them in the home series will be a great attraction.

Besides the cushions and aromatherapy tablets, more life products are added.

Since its opening in April 2014, The POOL aoyama has come along with the four themes of swimming pool, flower, trend military, anniversary MELANISM dark series, and it will be closed and upgraded in the coming days.

For Fujiwara Hiromai, this is definitely not to wipe the rhythm of tears, but a completely new process of experiment.

Rather than selling things, The POOL aoyama obviously cares more about whether you understand the theme behind every product, and whether you feel the concept that the designer wants to express, which may be the most lacking feeling in the current hot environment.

Finally, according to the previous theme decoration, we can probably guess that the next The POOL aoyama may become a home: not only tables, chairs, stools, even bedroom, living room, all kinds of products display, allowing customers to walk in like a child's living space.