Spanx Founder'S Return To The Company Is Very Competitive.

2015 is the winter of luxury goods industry, but for

For the adverse market growth, it has entered a rare spring.

As a result, many lingerie brands are starting to riveting enough to get more exposure to the brand and to get a bigger slice of the new competition. La Perla has been a heavyweight spokesperson for the brand to revitalize the brand, followed by CEO, the chairman of the company.

More recently, it is the news of Spanx's founder's return to the company.

It is reported that the brand owner and

After announcing her return to the company, she first announced the company's reform. Sara Blakely said it would focus more on product development, and at the same time, it would appear on television to promote Spanx's new Ath leisure sports leisure series.

Especially nowadays, when the female sports industry is gradually becoming stronger and stronger, underwear brand hopes to develop more professional sports products such as sporting underwear.

The impact.

Therefore, the sustained growth of the underwear industry in the future may make many underwear brands ready to go, but the multiple choice and the updated consumption concept from consumers also bring many pressures to the underwear industry.

In spite of the current situation, the underwear industry may have a short burst growth period, but in the face of the past few years of sales data, the growth point is not just a single underwear retailing. Therefore, brand selection and updating category make the brand more attractive to consumers, and visual selection is the main countermeasure for many underwear brands.

Can the expansion of Wei and the return of Spanx founder bring a pleasant surprise to the brand? It must be seen by these leaders who are in the wind.