Now, No Padded Bra Is Sexy.

Open the secret website of Vitoria, you will see "No Padding is Sexy Now!" on the front page.

It's sexy.

It was once famous for its Push-up Bra, and this season it began to promote a thin bra.

It's not that Vic is getting too fast, but this kind of bra called Bralette is too popular among young girls.

What is Bralette?

You may see some ways: Bralette is thin, without pads and steel rings, a bit like underwear for newly grown teenagers.

But it is more flashy in design, for example, often using lace material or hollowed grid patterns.

Bralette is likely to be

The next burst in the industry (or even the outer garment).

Not only is it confidential, but some young brands such as Urban Outfitters, Topshop, ASOS and Aerie of American Eagle have launched Bralette.

A fashionable girl, however, is likely to laugh at this statement because it has been in fashion for a long time.

The reason why it has not been hyped to become a topic (or big companies are not serious) is mainly to gather full breasts or mainstream aesthetics.

And don't think that this kind of Bralette will change anything. The most important thing is to let the market accept the thorax or small thorax aesthetics.

In the final analysis, Bralette's propaganda has jumped out of the category of underwear and has become a accessory.

Accessories, do you understand the meaning of accessories? That is, "not necessarily, but more points".

The new Bralette of Aerie

Bralette of Urban Outfitters

Why is Bralette popular? This underwear is comfortable and nice.

Because there is no steel ring and very light, so it is said to be very comfortable.

From the popularity of Athleisure, young people pay more and more attention to the texture and comfort of clothes.

In addition, lace is the main design of Bralette, which is very soft.

Whether it's revealing a shoulder strap, or just wearing it outside, you need to have a flat abdomen.

Lady Gaga wore Bralette when she attended Billboard in December last year.

According to the commercial website CNBC to WGSN (one about

An interview with researcher Jo Lynch, a researcher at creative trend research company, Bralette was originally launched by a young clothing brand.

This brand does not have the production technology of underwear (the size of the steel ring, the radian of the cup, these are all technology and knowledge), so it can only be made of this kind of light underwear.

But this technology "simplified" underwear is popular among young people.

According to WGSN data, the number of new Bralette models this year increased by 157% over last year.

At present, 6% of all online styles of Bra are Bralette.

American Eagle at the analysts' meeting (its flagship Aerie, which plays the opposite side of the wind and the main natural wind) also said that Bralette has driven sales growth, calling it "growing business".

Do you feel that you are being taken care of?