China Leather Association Signed Strategic Cooperation Agreement With Jingdong Group

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The association signed a strategic cooperation agreement with the Jingdong group, which will jointly select high-quality businesses and high-quality leather products for consumers.

"Mark" mark the way, enhance consumer experience, create a comfortable consumption environment, and promote the leather industry.

Quality maintenance and upgrading.

According to the contents of the agreement, Jingdong will cooperate with China Leather Association to mark the leather products of clothing, shoes, bags and other items in Jingdong platform. At the same time, it will work together to promote the healthy concept of leather products consumption to consumers.

At the same time, Jingdong will cooperate with China Leather Association to set up "Jingdong mall leather product quality business quality alliance".

On the Jingdong platform, on the platform of the China Leather Association, the company will carry the certification mark on the page to facilitate consumers' choice.

In addition, Jingdong will also assemble all the products approved by the "genuine leather logo", open the "leather Museum" and other special area pages, and promote the continuous improvement of product quality.

In 1994, the China Leather Association registered the "genuine leather logo" certification mark at the Trademark Office of the State Administration for Industry and commerce. It is one of the first certification marks in China. It has registered internationally in 18 countries and regions overseas.

The symbol is used to prove the material of natural leather, Mao Pi and its products. It is suitable for natural leather, shoes made by Mao Pi, bags, garments and other leather (Mao Pi) products.

Leather products such as "genuine leather logo" indicate that the product is made of natural head leather, with good quality and perfect after-sale service system.

The use of leather labels should be strictly examined by China Leather Association to ensure product quality.

Su Chaoying, director of China Leather Association, said that the real leather logo is an excellent group with 465 enterprises and 508 brands. It shows three points to consumers: 1. products are made of natural head leather, 2. are of good quality, and 3. are better after-sale service systems.

The real leather logo plays a positive role in cultivating independent brands, correctly identifying the leather attributes of products, guiding consumption and safeguarding the legitimate rights and interests of buyers and sellers.