Semir Shanghai Jiangqiao Wanda New Store Opened Two Days To Break Through Million
It is reported that in January 14th, Semir clothing direct operation system was 1500 square meters.
Shanghai
Jiangqiao Wanda Shopping Center opened and opened for two days with a breakthrough of 1 million. It has become another powerful force for Semir brand to enter the shopping mall.
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Zhou Pingfan, President of the company and general manager of Semir division, attended the opening ceremony of the opening ceremony of the Semir department.
Zhou said, through constant
Optimization and adjustment
Semir brand has improved significantly in terms of store image, commodity structure, product design and service quality. The time for Semir brand to enter shopping mall is ripe.
This year, Semir brand will march into the shopping center with a brand new attitude to boost the annual sales.
On the day of the opening day, the shops were crowded with customers coming to the shops early, and the sales promotion and other activities also made the scene sales unusually hot, which was unanimously affirmed by the leaders of Jiangqiao Wanda.
Related news:
Zhejiang Semir apparel Limited by Share Ltd is a brand clothing enterprise featuring the virtual operation, with a series of adult casual wear and children's clothing as the leading products.
For 12 consecutive years, it has been rated as China's clothing industry sales and profits of 200 hundred strong, China's top 500 private enterprises, ranked 10 in China's apparel industry competitiveness, is one of the dominant enterprises in China's apparel industry.
The company currently owns two brands of "Semir" and "balaba". Among them, the "Semir" brand was founded in 1996, and its products and brands are located in young, fashionable, dynamic, cost-effective public casual wear, mainly for 16~30 year old student groups and young people who have just entered the society.
The brand has won the Chinese clothing brand marketing award and achievement award, and is the leading brand of Chinese casual wear.
The "Barbara" brand was founded in 2002, and is positioned as a professional and fashionable children's clothing, mainly for children of 0~14 years old middle class and well-off families.
The brand has won the Chinese clothing brand potential award and China's ten largest children's wear brand.
The market share and brand popularity of Barbara brand are among the top brands of children's clothing in China, and are known as "the development miracle of Chinese children's wear brand".
Since the establishment of the company,
Semir
We have adopted the virtual management mode and constantly innovated in practice, outsourcing garment production, focusing on product design, brand communication, supply chain management and channel development.
In the 19 years of development, Semir apparel has taken the role of "integrated innovation and win-win development" as the management idea. It has been playing the four roles of "channel planners, resource integrators, brand managers and humanistic drivers". Based on garment industry, based on the domestic market, based on brand building, based on Humanistic guidance, integrating global advantages resources in an international perspective, it has done a good job with a dedicated mindset and persistent spirit.
From the beginning of the establishment of the enterprise, Semir clothing has established a business philosophy of "the river is full of water and the river", emphasizing the win-win relationship with partners and other stakeholders, and pursuing the harmonious development between enterprises and employees, enterprises and society.
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