AOKANG Fashion Platform "Shanghai" Shanghai Becomes Home Second

According to the world clothing shoes and hats net, recently,

The East China intelligent operation center is full of AOKANG employees.

It turned out that at the time of AOKANG 29th anniversary birthday celebration, Ocot launched the "double center" strategy, which is about AOKANG international.

Sports sector related business "main position" moved to Shanghai, which marks AOKANG's continuing efforts in the field of fashion sports, and promoting the all-round development of sports.

AOKANG fashion platform "Shanghai"

"As a global fashion show, which is comparable to the four fashion houses of New York, London, Paris and Milan, Shanghai has been showing the world the biggest feature of its fusion of East West fashion trends."

Wang Zhentao, chairman of AOKANG international, said in an interview with reporters, "the development strategy of" one belt and one road "and the Yangtze River Economic Belt will bring great opportunities to Shanghai's economic development.

Shanghai's FTA pilot area and science innovation policy will accelerate the landing, making Shanghai an important window for China's inland to international.

For AOKANG, it has been committed to the research and development, production and sales of business footwear, outdoor leisure shoes, and so on.

The plate is just beginning.

The location of the fashion sports sector in Shanghai can enhance public awareness of it, understand the latest international sports information and the latest market information, grasp market opportunities, and dialogue with the world, further enhance the operational capacity of the sports field, and then enhance the brand influence.

AOKANG's "second home"

In April 26th of this year, when AOKANG listed 5th anniversary, AOKANG unveiled its first intelligent logistics, attracting millions of netizens to watch AOKANG's "Iron Man" together, earning a lot of eyeballs.

AOKANG East China intelligent operation center is AOKANG invested 3.8 billion yuan, took 4 years to build, covers an area of 106 mu, set office, operation, warehousing, logistics, after-sales service and other functions in one, aimed at integrating online and offline channels, seamless docking new retail formats.

At the same time, 5A level office buildings, intelligent chemical plants, five star staff dormitories and high-end fitness equipment are set up in this area, with complete facilities and pleasant green plants. AOKANG employees will enjoy a very good office environment.

This time, Shanghai upgraded to AOKANG's "second home" and defined Shanghai as "AOKANG fashion platform base camp".

According to the introduction, at the beginning of 2016, AOKANG first put forward the new enterprise strategy of "doing well 135, achieving two doubling". It not only needs to continue its original advantages, but also ploughs AOKANG's "Changqing brand" reputation, and actively and boldly attacks, caters to the development trend of young people, and builds up "fashion platform" to rob more young consumers.

AOKANG's fashion platform, namely AOKANG, has set up a new independent strategic operation team for sports and leisure after its new strategic objectives. Now it mainly runs AOKANG's brand and channel such as Skech, INTERSPORT, AOKMart, load max and so on. It can quickly and accurately grasp the changing demands of consumers from the aspects of marketing, brand promotion, customer maintenance and channel development, and effectively enhance business capability, and deepen China's leisure sports market.

AOKANG's sports journey

It is understood that in 2015, AOKANG took the opportunity of "marriage" Cage, from the beginning of a single sale of "test water", to the first batch of fashion sports shoes series developed independently in August 8, 2016, and devoted to the R & D, production and sales of sports fields, and even set up a fashion platform in 2016 for the development of the plate, so as to seize the dividends brought about by the upgrading of sports industry and gain more market share.

In April 26, 2017, it announced its strategic cooperation with INTERSPORT, one of the world's largest sporting goods retailer, to join hands with hundreds of billions of retail giants in the sports sector.

AOKANG fashion platform is striding into Shanghai. Wang Zhentao thinks: "enterprises have been working in a region for a long time. They always want to be bigger and stronger. From the perspective of development, some areas should" adjust measures to local conditions ", people should be placed in the right place, and the development of business should also be so.

Relatively speaking, Shanghai's fashion sports operators are more concentrated and the information is relatively smooth. If we can stand here, we will not be afraid elsewhere.

In the future, Wenzhou is still our base camp, while Shanghai is the new position of our fashion platform business. "One heart, two cores" will work together.

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