Sports Consumption Welcomed The Good News Of The Country Again. Lining, Anta And Other Leading Sports Stocks Became Popular.

By 2022, the total scale of China's ice and snow industry is expected to exceed 800 billion yuan.

We will promote the realization of the "three hundred million people's participation in the ice and snow campaign".

In September 17th, the general office of the State Council issued the "opinions on promoting national fitness and sports consumption to promote the high quality development of sports industry". It proposed that we should strengthen the protection of the elements of sports industry, stimulate market vitality and consumer enthusiasm, and promote the sports industry to become a pillar industry of the national economy.

In fact, in recent years, with the improvement of people's living standards and health awareness, more and more people focus on physical fitness. According to the relevant investigation of the State General Administration of sports, nearly 400 million of the population in China are currently able to participate in sports activities regularly. As of 2018, the scale of China's sports consumption market is nearly trillion yuan. Sports is becoming an important aspect of stimulating consumption in China.

"Opinions" put forward ten policy initiatives. It pointed out that we should encourage all localities to adopt flexible and diversified means of marketization to promote sports consumption, enrich mass sports activities and optimize the experience of participating in sports activities, carry out pilot projects to promote sports consumption, and identify a number of pilot cities for national sports consumption.

Efforts should be made to build fitness organizations and "15 minute fitness circles" around the people, implement nationwide fitness campaign, cultivate lifelong exercise habits, enhance sports consumption stickiness, and promote each student to master at least 1 life-long skills.

Efforts should be made to strengthen the building of national fitness facilities, organize the implementation of nationwide fitness promotion projects, arrange investment in the central budget, support the national fitness and sports industry infrastructure construction, build a sports industry development platform, promote cooperation among various sports organizations and sports enterprises, create a number of well-known enterprises and independent brands, and encourage eligible small and medium sized sports enterprise service platforms to declare the national public service demonstration platform for small and medium-sized enterprises.

We should enhance the proportion of sports service industry, vigorously cultivate fitness, leisure, competition performances, venue services, sports brokers, sports training and other service formats, innovate business models and extend the industrial chain, and strive to increase the value added of sports service industry to sports industry by 60% in 2022.

Support the innovation and development of sports goods manufacturing industry, promote the application of new technologies such as intelligent manufacturing, big data and artificial intelligence in sports manufacturing, encourage sports enterprises and universities and research institutes to jointly create sports products R & D and manufacturing centers; promote professionalization of sports events, encourage qualified sports events to host professional events, support the establishment of various professional alliances, support the development of inter school sports events, explore the mode of commercialized operation, develop sports brokers, and tap the market value of sports stars;

We should speed up the development of the ice and snow industry and promote the deep integration of ice and snow industry and related industries, and strive to achieve the goal of "three hundred million people participating in ice and snow sports" by 2022. The total scale of the ice and snow industry will exceed 800 billion yuan, promote the development of "Internet + sports", promote the e-commerce platform to provide sports consumption services, and support the development of intelligent sports events with ice, snow, football, basketball and racing events as the main contents.

To create a sports industry growth pole, take the Beijing Tianjin Hebei, the Yangtze River Delta, Guangdong, Hongkong and Macau, Hainan and other regions as the focus to develop the sports industry, cultivate a number of sports cities with greater influence, guide the national sports organizations in Beijing to settle in Hebei Xiong an new area, and promote the development of the regional characteristic sports industry.

Based on resource endowments, we should guide the rational distribution of sports, such as football, ice and snow, mountain outdoors, water, motor vehicles, aviation and other sports industries, and formulate a new round of industrial development plans by sub projects. We encourage all localities to develop a number of outdoor sports events represented by rock climbing, canoeing, skiing, paragliding and automobile cross-country activities, and support the development of cold and snow economy in Xinjiang, Inner Mongolia and northeast provinces.

Focusing on the countries along the belt and road, the international sports industry alliance was launched to promote the series of sports events such as marathon, bicycles, sailing and motor racing along the "along the way" countries.

Affected by this news, today Lining, Anta sports, XTEP international, 31st degree, Pathfinder, Sanfo outdoor, Mu Gaodi and other sports stocks generally rose, including Lining, Anta sports, Pathfinder led, or more than 5%.

By the end of yesterday afternoon, the highest price of Lining's intraday was HK $23.8 / share, up 5.78% compared with the closing price of the previous trading day, and the highest price for the pathfinder was 4.08 yuan / share, which was 5.7% higher than the closing price of the previous trading day, and the highest price of Anta sports was HK $66.15 / share, up 5.17% from the closing price of the previous trading day.

Thereafter, the highest price of XTEP international disk was HK $4.47 / share, up 4.44% from the closing price of the previous trading day; the highest price of the 31st degree intraday was HK $1.58 / share, up 3.27% from the closing price of the previous trading day; the highest price of Sanfo's outdoor market was 18.28 yuan / share, which was 1.5% higher than the closing price of the previous trading day; the highest price of the stock was 30.94 yuan / share, up 1.11% from the closing price of the previous trading day.

According to the 2019 China Daily published before, the first half of this year saw a significant increase in sportswear, of which Anta achieved 14 billion 811 million yuan in the first half of the year, an increase of 40.34% over the previous year and a net profit of 2 billion 581 million yuan, an increase of 28.92% over the same period last year, ranking first in the industry.

Lining achieved revenue of 6 billion 255 million yuan in the first half, an increase of 32.72% over the previous year, a net profit of 795 million yuan, an increase of 195.54% over the same period last year, and a 3 billion 357 million gain in the first half of, an increase of 23.01% over the previous year, a net profit of 463 million yuan, an increase of 23.14% over the previous year, and a 3 billion 237 million yuan increase in the first half of the year, an increase of 7.29% yuan, a net profit of 356 million yuan, an increase over the previous year.

Pathfinder achieved a profit of 691 million yuan in the first half of the year, down 21.21% compared to the same period last year, net profit 82 million yuan, an increase of 239.36% over the same period last year. The revenue of the first half of the year was 327 million yuan, down 8.4% from the same period last year, and net profit was 37 million yuan, down by 5.13% compared with the same period last year. The first half of, the revenue of the first half of the year was 185 million yuan, the same ratio decreased by 9.76%, and net profit was 1 million yuan, down from the same period last year.