What'S Wrong With The "Sweet Girl" Off The Shelves At Vipshop?

According to 36 krypton and other media reports, since its establishment, the domestic underwear brand "Xiangmi boudoir" has opened more than 1000 offline stores, covering the online channels of vipshop and tmall mall, and will continue to accelerate the expansion of channels after obtaining financing.

However, recently, it is said that "sweet girl" has been completely removed from the shelves by vipshop. For this reason, by logging into vipshop, a well-known e-commerce platform, we found "Xiangmi boudoir" and "goso" and found that "no qualified products" were found, but "fenteng" was recommended. On the one hand, it is reported by relevant media that Xiangmi boudoir is expanding rapidly, while on the other hand, there is no sales of Xiangmi boudoir products on well-known e-commerce platforms. Why is it unknown, but it is obviously against the common sense.

On the one hand, under the current situation of normal development of epidemic situation, online platform should be the key development channel of brand operation, and paying attention to online channel is also the general trend of brand expansion, but "sweet girl" is "removed from the shelves" at this time, which is obviously not in line with common sense. Vipshop, as the platform leader and leader of the special sale market, its high user activity and trading volume are very attractive to the brands settled in.

On the other hand, if the e-commerce platform takes the initiative to remove brand products, according to the relevant rules of vipshop platform, there may be several common situations, such as:

1) The products of brand manufacturers are suspected of infringing the intellectual property rights and other legal rights of the third party,

2) Brand companies have serious violations of commercial bribery,

3) Brand companies are blacklisted because they are found to be dishonest by judicial authorities or government regulators,

4) If the brand company is involved in serious violation of regulations, vipshop will take all the products of the subject involved offline.

Vipshop supplier violation handling rules v2.0

Vipshop supplier blacklist management measures

Vipshop anti commercial bribery agreement

Of course, there is another possibility. Based on her own strategic consideration, Xiangmi boudoir takes the initiative to stop cooperation with vipshop. Why does "Xiangmi girl" stop selling on vipshop platform, is the cooperation between the two sides terminated normally, or is it involved in business disputes? Is it the "Xiangmi girl" who takes the initiative to do so? Or is it removed from the shelves due to violations of laws and regulations, So is it suspected of infringement or illegal crime, or other violations? If suspected of quality problems or illegal acts, the majority of consumers should have the right to know. We will continue to keep an eye on future developments and related reports, and track the hidden stories behind them.