Gucci And Tmall Have Reached Strategic Cooperation And Will Open Two Flagship Stores

It was reported on December 18 that Gucci announced that it had reached a strategic cooperation with tmall and would open two official flagship stores to provide a full range of gucci fashion and beauty products.

Gucci's first flagship store in tmall will open on December 21. The products in the store will cover handbags, leather goods, shoes, ready-made clothes, accessories, wristwatch jewelry, etc. In February 2021, the official flagship store of Gucci beauty tmall will be launched.

According to the e-commerce news, nearly 200 luxury brand flagship stores participated in tmall double-11 in their official capacity this year, with 65 luxury brands involved. Data shows that after the official opening of double 11 this year, the turnover of tmall luxury products exceeded 100 million yuan in 15 minutes.

According to Deloitte's 2020 global luxury strength report, the turnover of luxury brands represented by Gucci, Louis Vuitton, Hermes, Gucci and Prada in tmall global increased by 72% from January to November this year.

It is worth mentioning that in the field of luxury goods, tmall has been prepared. According to the cable business news, at present, tmall global cooperates with rookies to build a luxury cross-border supply chain, deploy more than 100 overseas direct purchase warehouses, build luxury bonded warehouses in Hong Kong, Guangzhou and Hangzhou, and use intelligent systems to predict consumer demand, dispatch logistics resources, and build a global direct procurement and direct delivery supply chain system, so as to speed up the delivery of global luxury goods from 15 to 30 days to the fastest 72 hours At the same time.