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        Southwest China Fashion Design (intangible cultural heritage, Guochao) pattern art exhibition closed on July 31, marking the perfect ending of 2021 "national style southwest art Chongqing" Southwest textile pattern original design competition series.

      Under the guidance of Chongqing Copyright Bureau, Chongqing Economic and Information Commission, Chongqing culture and Tourism Development Committee and Yubei District People's government, this activity is jointly sponsored by Chongqing Fashion Designers Association, Chongqing Industrial Design Promotion Center, Chongqing Intangible Cultural Heritage Protection Association and Fashion Art Committee of China Textile Engineering Association, Chongqing Yubei District Urban Renewal Construction Co., Ltd. and Zhejiang Benyi Technology Co., Ltd.

      More than 2000 contestants participated in the competition, more than 2000 kinds of fashion design and pattern works exhibition, more than 200 people participated in the theme forum, and more than 100 sets of national style southwest characteristic clothing dynamic show. The 35 day "national style southwest art Chongqing" Southwest textile pattern original design competition series attracted 1.56 million people's attention and nearly 10000 audiences gathered in Yubei to focus on Western fashion events.

　　 1、 Original design

As one of the important publicity activities of Chongqing copyright month, 2021bene southwest textile pattern original design competition has attracted the attention of art youth all over the country since it was launched on March 31. A total of 2365 manuscripts have been received. More than 1500 students from more than 100 universities at home and abroad, more than 800 designers from textile pattern design institutions, Chinese clothing companies and inheritors of intangible cultural heritage skills participated in the competition. On June 24, 1865 sets of derivatives of outstanding works of 38 shortlisted contestants were exhibited in Yubei designer's courtyard in Chongqing. Five famous design professors, pattern experts and senior industrial design directors from famous domestic schools made a final evaluation on the entries based on the originality, fashion, comprehensiveness and fashion standards of the participating works in accordance with the fair, professional and rigorous evaluation principles. Huang Zimian, the chief designer of Zhejiang Huiwen JINZI Textile Co., Ltd., won the Gold Award for his work "Chongqing Dazu" and Chen Lanyu, a master's student of Prince Charles Academy of art, won the silver award for his work "Chongqing Dazu"; Zhang Hanwen of Southwest University of Chongqing won the Bronze Award for "Jiao Yun tuoyu".

Note: Gold Award works

Note: main picture of silver award works

Note: silver award works

Note: main picture of bronze award works

2、 Original copyright Forum

        As one of the important series of activities, the original copyright theme forum was held on the afternoon of the 25th, with the theme of "inheritance, innovation and transformation of national style southwest pattern art". Leaders from China Textile Engineering Association, China Fashion Designers Association, Chongqing Copyright Bureau and Chongqing Fashion Designers Association attended the forum. More than 180 people from Chongqing industry celebrities, university professors and well-known enterprise representatives gathered together. The forum was presided over by Professor Mou Qun, Professor of Sichuan Academy of fine arts. Mr. Su Yonggang, senior fashion design Professor, Professor Yu Qiang, vice president of Chongqing Intangible Cultural Heritage Protection Association, member of Arts and crafts Committee of China Artists Association, Professor Li Hongjie, Professor of Sichuan Academy of fine arts and intellectual property research scholar, discussed the transformation, innovation, core value and innovation of patterns, He gave a wonderful keynote speech on talent training mechanism, and shared fashion design, pattern innovation and industrial views with Professor / famous fashion designer Ms. Liang Mingyu of Southwest University, Professor Li Yingjun, doctoral director of Academy of fine arts of Tsinghua University, special professor of "double dragon scholars" of Zhejiang Normal University, Master Tutor and paper fashion artist Mr. Wang Lei, The new trend and direction of cultural and creative development should be noted.

3、 Original national style show

        On the evening of June 25, a fashion art show with southwest style bloomed in the art courtyard of master Liang Mingyu in northern Chongqing. The innovative design of ethnic minority clothing, Chinese clothing innovative design, cutting-edge Guochao works and master Liang Mingyu's works of Southwest Ethnic fashion classic show up one by one, demonstrating the colorful clothes of Li Li Nationality in Yanbian County, Sichuan Province, the high-level customization of Xiaozhu Hanfu by Huang Chunyan, the fashion and ethnic style clothing by Huang Zimian, an outstanding young designer in Chongqing You Zhai clothing, which is innovated by Deng Jie's designer Huafu, and the national fashion clothing art works of master Liang Mingyu in Xiliang, such as Tujia fashion, blue West and absolutely colorless, are magnificent and wonderful.

4、 Original art exhibition

      As the most important landing activity of "national style southwest art Chongqing", Southwest China Fashion Design (intangible cultural heritage, national tide) pattern art works exhibition was held on June 25. On the same day, Gong Jinli, vice president of China Textile Engineering Association, Yang Jian, vice chairman of China Fashion Designers Association, Liang Mingyu, chairman of Chongqing Fashion Designers Association, and Mr Lin Yundeng, chairman of the board of supervisors of Yubei district urban renewal and Construction Co., Ltd., cut the ribbon for the exhibition.

      The exhibition consists of four parts: in addition to the 38 original entries in the 2021bene southwest textile pattern original design competition, the works of famous domestic pattern and clothing artists, the representative works of intangible cultural heritage in Southwest China, especially Sichuan and Chongqing, and the clothing art of Lisu nationality in Yanbian County, Sichuan Province are specially invited, Guizhou Kaili Sun Drum Museum and the summer cloth intangible cultural heritage fashion design products jointly organized by Sichuan Academy of fine arts and yiqiutang, fashion clothing design works of new designers Yang Lu, Huang Zimian and Zhang Desheng, and works of Hanfu designers Huang Chunyan and Deng Jie. It has formed a rich content and academic system composed of four parts, namely, the pioneer of the times, the innovative originality, the style of intangible cultural heritage and the charm of national style. It shows the exquisite art of Southwest patterns, the orthodoxy of national style, the classics of intangible cultural heritage patterns, the innovation and application of patterns in the market. It shows the self-confidence of culture and shows the great and profound pattern tradition of the Chinese nation and the development of the times.

        These works include the transformation from original patterns to specific products. It can be described as a perfect display of art and products. For fashion and industrial design dynamic innovation landing, with pioneering and practical enlightenment. It is not only a feast of artistic creativity and life aesthetics for the general public, but also beneficial to the transformation and development of the industry. For this reason, Chongqing Economic and Information Commission and Chongqing Industrial Design Promotion Center organized two special enterprise chairman's dialogue meetings, namely, 5S + University Alliance, Sichuan Clothing Industry Association, Chongqing culture and Tourism Commission, United Front Work Department of Dazu District Committee, Dazu stone carving cultural and creative park, Chongqing women's talent research Association, Chongqing Industrial Design Industry Alliance, and so on Chongqing women's Culture Promotion Association and other institutions led entrepreneurs to visit the exhibition and exchange, and connect with the later industrial transformation.

        The highlight of this exhibition is the wonderful works of three famous domestic fashion artists, who all inherit the soul of intangible cultural heritage and devote themselves to contemporary art with traditional techniques and craftsmanship spirit. Their works have a clear spirit and profound cultural connotation. Based on the concept of wildlife protection and environmental protection, Professor Liang Mingyu's installation art "Masai Mara" has been sewing for more than seven months, creating a 1:1 installation art work of real elephants. The whole work is full of wonderful details of traditional manual sewing techniques. Professor Liang is the director of intangible cultural heritage project of traditional hand sewing modeling technology. Professor Liang said her artistic mission is to express the most modern ideas in the most traditional way. Professor Liang's other work "the sea" is a whale shark with a length of 9 meters, which was cut off by human contamination of nuclear fission. The red color has a strong visual shock. Between the meticulous manual process and the grand view, it reflects the artist's extreme responsibility for the living environment and the fate of human beings and remembering the life of all things.

        Artist Wang Lei's fiber weaving art has the vibration of listening to thunder in silence. He used 365 days of "Beijing Evening News" newspaper, with his hands into paper thread, and then with knitting techniques, woven into a huge tapestry. In the other two works, the inner pages of several English Chinese dictionaries or Ci Hai were twisted into paper threads and woven into clothing art works. It can be said that Tiangong Kaiwu has broad connotation and is amazing.

        Professor Li Yingjun of Tsinghua University weaves Dunhuang portraits and ladies of Tang Dynasty into fashionable clothes, creating low-key luxury and fashionable nostalgia.

        This exhibition has attracted many cultural scholars, cultural and creative experts, professionals, fashion designers, fashion youth, artists, entrepreneurs, etc.

Note: Professor Li Yingjun's work "morning flowers and sunset"

Note: Professor Liang Mingyu's work ocean

Note: marseillah by Professor Liang Mingyu

Note: Teacher Wang Lei's work "cultural China - the Great Han"

5、 Urban renewal industry upgrading original empowerment

        Boost the power of original design, improve the quality of life aesthetics, and create a consumption highland in Southwest China. As the main organizer of this activity, Yubei urban renewal Construction Co., Ltd. is committed to building Yubei city image and industrial renewal, and building a 100 billion consumption corridor. At the same time, Yubei urban renewal and construction company is the manager of Chongqing's earliest clothing industrial park. After many explorations and reflections, Yubei city renewal and construction company decided to join hands with Chongqing Fashion Designer Association to enhance the core competitiveness of the industry and revitalize the clothing industry by cultivating original design talents.

        During the activity period, Chongqing fashion design copyright service center will be listed, and in the later stage, southwest ethnic clothing exchange center, Chongqing Life Aesthetics Research Association, Liang Mingyu intangible cultural heritage Technology Training Institute, Chongqing pattern artist application center, and Chongqing Art IP Industry Research Institute will be established successively.

        In the future, Chongqing will gradually form a cultural tourism derivatives such as national trend, fashion design, intangible cultural heritage transformation, etc. as a place of artistic creation and consumption.