Jingdong New Department Store Releases The Trend Report Of Thermal Clothing To Reveal The Consumption Trend Of Cold Proof And Warm Keeping

Recently, with the opening of Jingdong 11.11 global love season in 2022, Jingdong new department store, together with Jingdong Research Institute of consumption and industrial development, released the report on the trend of autumn and winter thermal clothing in 2022, revealing the consumption trend of cold proof and thermal insulation, and providing a strong reference for consumers to purchase thermal clothing scientifically.

The report points out that with the improvement of people's living standards and consumption ability, practical value has become an important factor for consumers to buy warm clothing. Practicality is not only reflected in the functional requirements of consumers for thermal clothing, but also in the purchase time, consumers pay more attention to practicality. According to the data, November is the peak of buying down jacket and other cold resistant and warm clothing. People are used to getting ready before the coldest season comes. Consumers pay more and more attention to taking precautions against the cold and keeping warm.

As an important channel for consumers to buy warm clothing and clothing, Jingdong has launched a variety of high-quality thermal clothing and clothing products in order to meet the needs of consumers, And online exclusive Museum area such as down jacket Museum. In addition, during the ongoing Jingdong 11.11 period, Bosideng , flying in the snow, having a tree, ugg Jingdong new department store is committed to bringing consumers a real clothing consumption experience with practical brand, real quality and real price.

It is worth noting that the consumption of thermal clothing not only reflects the practical trend, but also will be in line with the low latitude areas in the future Warm clothing With the increase of consumption and the improvement of residents' clothing demand, China's thermal clothing industry will also usher in a comprehensive growth, which also provides brand-new ideas for brand enterprises. According to the "report on the trend of thermal clothing in autumn and winter 2022" released by Jingdong new department store and Jingdong Institute of consumption and industrial development, the South has become a new position for the growth of thermal clothing. In addition to the Yangtze River basin where winter is hard to endure, Hainan has become the area with the fastest growth in the sales volume of thermal clothing in Jingdong station, and the strong consumption demand for thermal clothing has been extended to the whole country.

In order to better meet the practical needs of consumers for warmth preservation, Jingdong new department store According to different temperature zones and different winter time in different regions, accurate warm clothing recommendation will be carried out. For example, the down jacket hall has not only subdivided the population of men, women and children's clothing, but also made accurate recommendations of "5 ℃ light travel", "5 ℃ warm protection", "and" - 10 ℃ extreme cold outdoor "according to the temperature difference Consumers with different temperature ranges can purchase more accurately on demand.

At present, the 11.11 of Jingdong new department store is in hot progress, including down jacket, down jacket and Winter boots Jingdong new department store will continue to provide consumers with real experience of thermal clothing consumption with real price and quality. This 11.11, shopping in Jingdong new department store, you can always choose the one you like!