Cohesion Talent Highland: The Innovation Of The 8Th China (Shenzhen) International Fashion Festival

It is appropriate to describe Shenzhen as "the sun is new every day"; However, if we describe Shenzhen International Fashion Festival as "every session of the content is new", it is truly worthy of the name. On the evening of December 24, 2022, bearing the deep expectations of people from all walks of life, the 8th China (Shenzhen) International Fashion Festival was successfully concluded at Luohu Shuibei No.1 with the awarding of major awards in the 7th China University Student Fashion Model Competition.

This Fashion Festival is hosted by Shenzhen Fashion Designers Association, China Textile and Clothing Education Association, and undertaken by Guangdong Fashion Culture Creative Industry Service Center and Shenzhen Fashion Week Culture Communication Co., Ltd. The holding of the Fashion Festival coincides with the important transformation period of the systematic and overall reconstruction of the global fashion industry. Facing the historical opportunity of the "three trends" of the world economic center, innovation center, and fashion center collectively flooding into Asia and China, this is also an important window period for China to return to the home of global fashion, The 8th China (Shenzhen) International Fashion Festival, as a major international fashion event after the 20th National Congress of the Communist Party of China, resonates with the 2022 Shenzhen Fashion Global Tour. With the theme of "fashion Shenzhen, global sharing", the Fashion Festival adheres to the concept of "industry hosting, government support, and social participation", and a series of ambitious, professional and pragmatic activities, It has attracted wide attention in the industry.

　　 Uprightness and innovation from a global perspective, further consolidating the home position of fashion

The 2022 Global Fashion City Index was released at this Fashion Festival. The top 20 cities are Paris, New York, London, Shenzhen, Tokyo, Milan, Singapore, Hong Kong, Sydney, Shanghai, Los Angeles, Beijing, Berlin, Toronto, Rome, Seoul, Barcelona, Copenhagen, Moscow and Rio de Janeiro. The results show that Shenzhen has once again pushed Tokyo into the fourth place among the six major fashion cities, which means that Shenzhen has become the world's influential fashion public opinion arena. This index release also shows that the global fashion landscape has undergone a historic change, from "the west is spreading to the east, Europe and the United States are dominant" to "the east and the west are equally important, and each is leading the way",

It seems to be the most unusual, but it is as easy as hard. Shenzhen Fashion Festival fills the gap of Shenzhen's local large-scale fashion activities. As a landmark fashion festival in Shenzhen, this fashion festival focuses on building five platforms, including information release platform, industry university research platform, international exchange platform, talent cultivation platform, and clothing culture communication platform. The activities mainly include the release of global fashion city index, The "Fashion Shenzhen Leading China" Chinese fashion masters and famous brands were jointly released, the works of Shenzhen Power Fashion Designers (Shenzhen Top 10 Fashion Designers, Jinpeng Award Fashion Designers) were jointly released, the works of Chinese fashion masters were released, the strategic cooperation ceremony of "North South Hand in Hand Fashion Co construction", the seventh China International Fashion Design Innovation Works Competition, The 7th China College Student Fashion Model Contest, the designer night of "One Heart Toward the Future", the release of international fashion trends, the 3rd China Textile and Clothing Industry University Research Forum and other professional activities.

Relying on the cultural gene of reform and innovation, Shenzhen has fully integrated eastern and western cultural elements and humanistic spirit, forming a unique urban fashion culture. The characteristics of Shenzhen as an innovative city complement this Shenzhen Fashion Festival. Many industry elites from famous fashion designers, brands, industry organizations, colleges and universities at home and abroad, and Guangdong Hong Kong Macao Greater Bay Area cities gathered at this grand event. Shenzhen Fashion Home again attracted the attention of the global fashion industry.

　　 Focusing on design and talents, build a world-class fashion competitive highland

This Fashion Festival held the release of famous teacher's famous brand works led by eight famous teachers, including Zhang Zhaoda, Zeng Fengfei, Li Xiaoyan, Liu Wei, Chen Wen, Liu Yong, Zhao Huizhou, Deng Zhaoping, and so on, the release of Shenzhen Fashion Design Jinpeng Award, the release of the works of the top ten and new fashion designers, the China International Fashion Design Innovation Works Competition China College Student Fashion Model Contest and many other weighty professional activities provide domestic and foreign designers and fashion models with a way to show their talents and realize their dreams. It marks that Shenzhen has not only become the release place of designers' works, but also the "China Home" gathering high-end design forces and high-quality fashion resources at home and abroad.

The rise of national tide has become an important force to stimulate the creativity of traditional Chinese culture. The fashion festival held the release of national style works by famous masters of "Ingenious Costume Presenting Pengcheng". Xiong Ying, Sun Xiuqin, Lin Qi, Du Gang, Gong Hangyu, Chaolemong, Bian Huizhong, Yan Yuqi and other famous fashion designers skillfully integrated national costume culture, intangible cultural heritage with popular colors and innovative design, so that the national style glowed with a youthful and personalized fashion trend, Designers inherit traditional culture with ingenuity, and use creative design of oriental aesthetics to show their thinking on contemporary fashion trends. Shenzhen also strives to build a new highland for innovation and transformation of Jianguo style and Huafu resources.

In order to better stimulate the initiative and enthusiasm of innovation and cooperation among the relevant parties in the textile and clothing industry, fully couple talent advantages, intellectual advantages, brand advantages and market advantages, and form a new pattern of industry, education and research that is jointly discussed, built and shared, the Industry, Education and Research Committee of China Textile and Clothing Education Society will settle in Shenzhen in 2019. With the in-depth implementation of the innovation driven development strategy in the textile and clothing industry, changes in Internet technology and market demand have created a good foundation and huge space for inter industry collaboration and upstream and downstream collaboration of the industrial chain. The industry's innovation ability has steadily improved, industry university research cooperation has continued to deepen, and innovative achievements have emerged. The third China Textile and Clothing Industry University Research Forum was held at this Fashion Festival, Experts and scholars from Hong Kong Polytechnic University, Guangdong University of Technology, South China Agricultural University, Shenzhen University and many other well-known universities, famous domestic fashion designers, industry expert leaders, and representatives of well-known textile and clothing enterprises gathered at Luohu Shuibei No.1 to discuss "high-quality construction of integration of production and education of clothing specialty", "how to cultivate reserve talents for traditional clothing" Issues such as "fashion and digital innovation", "talent training mode towards the home of global fashion", "innovative transformation of designers' achievements", and so on, published insightful opinions, and jointly discussed how to cooperate with schools and enterprises to educate people, deepen the integration of industry and education, and further promote the organic connection of education chain, industry chain and talent chain, Promote the innovation of talent training mode with the latest demand of industrial and technological development.

　 Eight years of standing high, building a "Shenzhen expression" of fashionable China

The Twentieth National Congress of the Communist Party of China proposed to "comprehensively promote the great rejuvenation of the Chinese nation with Chinese style modernization". The fashion industry is an important engine to realize people's aspirations for a better life, promote innovation, enhance urban soft power, show cultural confidence and promote the great rejuvenation of the nation. It is an important participant and driving force of Chinese style modernization, It is also a "universal language" combining international localization and local internationalization. Fashion renaissance is the due meaning of the great rejuvenation of the Chinese nation. It is urgent to break the traditional path dependence of "westerly wind spreading to the east, Europe and the United States dominating" for a long time, and establish its own fashion voice and road map.

The Chinese fashion industry is in the prime of its time, taking advantage of the momentum to continue to innovate in the multicultural integration, and is committed to building a cultural value system based on Chinese culture as the core connotation. Relevant parties in the industry chain have made breakthroughs in lifestyle mining, product research and development, aesthetic expression, model innovation, system management, and domestic and foreign resource integration, Supported by the scientific and technological fashion that connects the whole industry ecology, guided by the cultural creation oriented by the oriental cultural spirit, and guided by the responsible development oriented by the sustainable core - the four beams and eight pillars of Chinese fashion have taken shape, and the Chinese fashion industry is moving towards a new era that focuses on leading the global industrial change, comprehensively improving the value creation ability, and significantly improving the voice of fashion. The Shenzhen International Fashion Festival, which has been held for eight times, is realizing the expression of Chinese fashion in Shenzhen, and has carried out its own thinking and practice, which is "innovation driven, design support, integrated development, open sharing".

　　 Innovation driven ——Born by innovation, thriving by innovation, and strong by innovation, Shenzhen's innovative city characteristics and Shenzhen International Fashion Festival complement each other. Whether it is the festival mode or the content layout, Shenzhen Fashion Festival firmly sticks to innovation and does not relax. It creatively holds the global fashion city index release and the global fashion city leaders forum, and Shenzhen has become a global fashion public opinion arena; The fashion trend release has been held for many years in a row, striving to make the fashion trend of Shenzhen version gradually occupy the C position of the global fashion map. Media circles have written articles saying that the annual fashion festival brings global fashion into "Shenzhen time".

　　 Design support ——Design is the soul of the industry and the guiding principle of fashion festivals. All previous Shenzhen fashion festivals put talent cultivation and talent construction in the first place, demonstrating the top design level of famous teachers and famous brands of the Golden Summit Award. Through the release of works of Shenzhen Fashion Design Golden Pengs Award, Top 10, and cutting-edge designers, The college student model benchmarking event China College Student Fashion Model Competition was settled in Shenzhen, making all kinds of high-end fashion talents flow out of the fashion festival, providing hard core talent support for the innovative development of the fashion industry in the Bay Area, and creating a global fashion talent competition arena.

　　 Integrated development ——The fashion industry is functional and integrated. The Fashion Festival has built a strategic platform through the fashion industry chain, and has made useful exploration in realizing the value linkage of fashion culture, fashion consumption, fashion brands, and fashion industry. In order to promote the integrated development of fashion industry and jewelry industry, from the sixth session, Shenzhen International Fashion Festival set its main venue at Luohu Shuibei No.1, a famous jewelry industry gathering base in China, and held several fashion shows × The cross-border release of jewelry has brought the trend of Chinese fashion into the jewelry industry, led the new trend of fashion consumption, and demonstrated the unique charm of Shenzhen's fashion industry "design industry, brand industry, and product industry".

　　 Open sharing ——As one of the few fashion events in China named after the fashion festival, Shenzhen Fashion Festival has a distinctive feature: fashion inclusive. Since the Shenzhen International Fashion Festival was held, it has been committed to creating a platform for clothing culture dissemination, spreading Chinese clothing culture, improving the fashion dress taste of the whole people, promoting market consumption, strengthening cultural confidence, and sharing a better life, Many fashion carnivals have been held to make the Fashion Festival a national fashion event that is interactive and shared by fashion shopping centers, fashion clubs, fashion brands and fashion service agencies. This Shenzhen International Fashion Festival resonates with the first Shenzhen Fashion Consumption Week, and moves in the opposite direction. It has become two important points for Shenzhen to build an international consumption center city with global influence, Effectively enhance the popularity and reputation of Shenzhen's fashion industry, provide an innovative display platform and learning and exchange platform for Shenzhen's fashion industry, and help actively promote Shenzhen's fashion consumer brands to go national and global.

This Shenzhen International Fashion Festival has established an all media communication matrix, with wide media coverage and multiple communication channels, and the number of online live viewers has exceeded one million. Chao Lemeng, the executive chairman of the National Costume Association of Inner Mongolia Autonomous Region and the inheritor of the Intangible Cultural Heritage of Inner Mongolia Costume, who participated in the Shenzhen International Fashion Festival for the first time, said cheerfully when he left: North and South join hands in Pengcheng, and fashion can be built together!

Shenzhen International Fashion Festival is based on the new direction of the era of "east wind spreading to the west, harmony and coexistence". With fashion as the ship, brand as the rudder, and design as the sail, it leads the "Shenzhen Fashion" giant ship to ride the wind and waves and set sail!