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The Wardrobe Steward Of Consumers Creates A High-Quality Life Model

2023/10/11 11:40:00 5

　　 If you don't know what to wear today, how to wear it properly and excellently? Let AruGaw Nuo Xiao do the matching for you.

　　 AruGaw Nuobing, a brand of Dalian Fanruike Garment Co., Ltd., was founded in 2011. For 12 years, it has always adhered to inheriting Italian customization, leading the trend and fashion, combining the classic Italian pattern with Chinese characteristics, improving and innovating the pattern of clothing, deepening the customization of all kinds of suits, creating a "new Lianpai" style of suits, and committed to becoming a consumer wardrobe steward, Create a high-quality life model.

　　 Online body measurement is the senior customization expert around you

　　 If the brand wants to be different, the core specialty is to differentiate from the brand strategy.

　　 In 2012, the second year after AruGaw Noble was founded, AruGaw Noble started the exploration of intelligent customization. With advanced customization as its orientation, it made brand strategic adjustments. In addition to establishing cooperation with top European plate makers and designers, it also successfully developed a customization management system.

　　 "Enterprises need high-quality, cost-effective products to explore the international market. The customization management system realizes intelligent management of design, order, production, shipment and other links, which not only ensures production quality, improves production efficiency, but also effectively reduces production costs." Chu Xuemei, general manager of Dalian Fanruike Clothing Co., Ltd. and founder of AruGaw Nuo, said that in recent years, AruGaw Noble cultivates and consolidates the technology, improves the customization management system, takes the intelligent transformation of the factory as the means, takes the technical cultivation of craftsmen as the foundation, and through the perfect integration of online and offline, it has walked out a differentiated path of high-end men's clothing customization.

　　 After more than ten years of exploration and innovation, AruGaw Nuo Xiao's customization management system will be upgraded again in 2021, successfully realizing the visual management of multiple links. The big data processing center will continue to improve, help the B end customer management, and focus on small batch customization worldwide. B end customers place orders online and enter the measurement information into the system. The company's technicians will receive the customization information in the background. The customization system will automatically generate a sample, which only takes a few minutes.

　　 At the same time, in order to meet the personalized needs of consumers, AruGaw Nuoxiang innovated and developed the "clothing magic tool measurement app", which uses the combination of Internet and information technology to achieve one-on-one service through mobile phone photo measurement, break the space and geographical limitations, achieve real-time customization, and make customization more accurate, simple and personalized.

　　 In 2022, AruGaw Noble will comprehensively upgrade the customization management system, simplify the unified system login port, increase the display window of design funds, improve customer data, focus on the detailed debugging of the whole process of online customization, and focus on cost reduction and efficiency increase. "At present, the customized management system has been fully upgraded, opening up the whole process of enterprise business management at the client, market, technology, shipment, and collection ends, attracting more customers through technology, production, products, design, and cultural output, and optimizing the allocation of industrial chain resources through the big data center," said Chu Xuemei.

　　 In addition, in order to refine consumer needs and provide more detailed and accurate services, AruGaw NuoXiao private customized clubhouse also accepts offline appointments, one-on-one customization and material selection. At the same time, it can also make an appointment for on-site service by a tailor, which solves the problem that some customers are busy with business and have no time to customize in the clubhouse. Chuxuemei said that through the integration of "heaven, earth and people", advanced customization can be close to consumers' daily life and meet consumers' diversified customization needs.

　　 Attach importance to originality and manufacture perfect products

　　 The bottom support of brand power is product power, and the vitality of brand lies in product power in the final analysis. In the pursuit of product quality, AruGaw Noble has always adhered to the spirit of pursuing perfection and never compromising, and has kept improving its products to perfection.

　　 AruGaw Nuoding, guided by Kyocera philosophy, focuses on the spirit of craftsman, strives for perfection, pursues excellence, and attaches importance to originality. "The products we make must be flawless. The products made by exquisite craftsmen are of high quality, and the production process of the products is perfect. On this basis, all the staff should concentrate and operate carefully," said Chu Xuemei.

　　 Over the years, AruGaw Nuo Xiao has carefully cultivated a group of top craftsmen. Through the cooperation between craftsmen and famous Italian plate makers, he has improved and innovated the garment pattern based on the Italian pattern. From scratch, through the accumulation of one person, one version, the company has established a big data processing center for men's clothing version. At present, the company has established 7 version libraries including Europe, the United States, Russia and other countries and regions, which basically meet the personalized customization needs of global consumers. With the continuous expansion of the company's business sector, the version library will continue to improve.

　　 In addition, AruGaw Nuo Xiao has cultivated a professional talent team in many fields, including Internet technicians, e-commerce personnel, designers, measurement service personnel, sales, customer service, etc., based on the principle of "dedicated personnel", increased the focus and careful observation of the training team, provided all-round services to consumers, and provided personalized services such as personal measurement, one-on-one consultation, etc, Focus on giving consumers unique experience and feelings.

　　 As a menswear brand covering the whole category of suits, suits, jackets, sportswear, casual wear and so on, AruGaw Nuosheng has also expanded its product categories to fully penetrate into various segments, breaking the boundaries of the consumer market and creating enterprise and brand value.

　　 According to Chu Xuemei, as early as 2017, the brand has gradually started to make men's clothing covering all categories of suits, sportswear, casual wear, home clothes, etc. In 2021, AruGaw Nuo Xiao launched a new magic pocket coat, and innovatively developed a suit coat that can be put into the pocket and suitable for business travelers; In the same year, AruGaw Noble began to add Polo shirts, T-shirts, sweaters, home clothes and other categories to the customization system.

　　 In the post epidemic era, with the return of diversified lifestyles, consumers have increased their sense of ritual consumption in travel, outdoor and commuting scenes. AruGaw Nuobi also focuses on the product development of functional fabrics, and uses environmental protection, high elasticity, antibacterial, dirt resistant, wind and water resistant, wrinkle resistant, coffee fabrics and other materials for the research and development of all kinds of products such as western-style clothes, adding leisure, outdoor and light sports products, Meet the needs of consumers in different life scenarios.

　　 Wardrobe housekeeper,

　　 Customization is not only an attitude to life, but also a way of life. It has already become an irresistible trend. In addition to providing a full range of men's clothing, AruGaw Nuoxiao also provides year-round and full scene matching services.

　　 "At the beginning of its establishment, AruGaw Nordian's vision was to become the wardrobe steward of consumers, provide overall image matching solutions for consumers, and help them find their own clothing style." Chu Xuemei said that as a consumer image consultant, it is necessary to provide personalized services and explore fashionable and comfortable wearing experience with consumers.

　　 Based on this, every salesperson of AruGaw Noble will carry out aesthetic learning, clothing matching research, fashion trend learning, etc., constantly improve their own business, provide consumers with overall matching solutions, manage consumers' wardrobes more scientifically and personalized, and solve consumers' clothing concerns.

　　 In 2022, AruGaw Nuo Xiao innovated to create "New Lianpai" style clothing that integrates comfort, lightness and fashion. Chu Xuemei said that the "New Lianpai" style clothing is the clothing style that the brand focuses on creating. It combines the classic Italian pattern with the oriental body shape, characteristics, aesthetic and other elements, with a perfect fit pattern, fashion style that keeps pace with the times, to do targeted format, product development, and create an Italian trend suitable for the oriental characteristics. This series of products are popular with consumers for their choice of fashionable fabrics, fashionable styles and fashionable accessories.

　　 AruGaw Nuoding is the successor of classics and the founder of fashion. Chuxuemei said: "Let every garment become an art, let every garment have its own soul and story, let every consumer find their own clothing style, let every consumer feel the high-quality wearing experience, is AruGaw Nuo's insistence so far and in the future."