Enterprising 2024 | Daiyin Group: Build A Global Textile And Clothing Comprehensive Service Provider

In 2023, facing a series of difficulties and challenges, Shandong Daiyin Textile and Clothing Group (hereinafter referred to as "Daiyin Group") will deeply implement the innovation driven development strategy and accelerate high-quality development. The enterprise has won honorary awards such as "National Green Factory", "National Textile and Clothing Brand Key Cultivation Enterprise", "Chinese Textile and Clothing Brand Competitive Advantage Enterprise", etc. Zhao Huanchen, chairman of Daiyin Group, said that this year, Daiyin Group adhered to the traditional gene of "steady development and innovation", adhered to the entrepreneurial initiative of "pursuing excellence and contributing to society", maintained the strategic determination of "building a global textile and clothing comprehensive service provider", continued to accelerate the pace of transformation and upgrading, and promoted high-quality development in all aspects, We will forge ahead bravely towards the goal of "technologization, digitalization, greening, branding and globalization".

Daiyin Group is located at the foot of the world-famous Taishan Mountain. It is a comprehensive enterprise integrating spinning, weaving, clothing, import and export trade and transnational production and operation. It is also a national key tracking and cultivating textile and clothing brand enterprise and a key industrial enterprise group in Shandong Province.

Zhao Huanchen introduced that in 2023, based on "double circulation", Daiyin Group will strengthen the development of two major markets. In terms of domestic sales, we strengthened the development of domestic brand customers and key customers, further improved the domestic market share, and better hedged the adverse impact of the decline in textile and clothing exports; In terms of foreign trade, on the basis of consolidating the traditional markets in Europe and the United States, we actively developed the emerging markets in the Middle East, Eastern Europe, Russia, South America and jointly built the "Belt and Road", and built a diversified export pattern. The export volume of emerging markets grew by more than 30% year-on-year.

This year, Daiyin Group actively promoted scientific and technological innovation and enhanced new momentum of development. We continued to increase the research and development of functional functional products such as health, green, environmental protection, and anti-bacterial products. The research and development and promotion of new products such as high-strength wear-resistant military yarn, hemp anti-bacterial yarn, flame retardant tooling fabric, public security clothing fabric, and denim environment-friendly fabric have led the industry in China.

This year, Daiyin Group implemented the "going out" strategy and accelerated its global layout. The Group has set up trade companies in the United States and Germany, built provincial public overseas warehouses in Los Angeles, the United States, built a cross-border e-commerce platform for Daiyin in the United States, invested in setting up garment processing plants in Cambodia, and accelerated the layout of the international industrial chain.

This year, Daiyin Group insisted on investment in technological transformation and actively promoted intelligent manufacturing. Focusing on the intellectualization of traditional industries, we invested in the transformation of spinning production lines, added devices such as single spindle detection and automatic doffing, and improved the overall production efficiency by more than 10%; Reno Garment Workshop was upgraded with digital manufacturing technology and was listed as "provincial digital workshop"; Invested in the construction of Daiyin high-grade woolen cloth green intelligent factory, creating a new driving force and new highlights of woolen cloth products.

This year, Daiyin Group strengthened brand building and cultivated high-end clothing brands. We have further strengthened the construction of the "Renault" clothing brand, and continuously increased the market share of the "Renault brand". We have now established nearly 100 sales outlets, which have been identified as excellent suppliers of clothing procurement by more than 100 enterprise groups in the financial, power, energy and other industries. We have registered the "Renault" trademark in the U.S. and Canadian markets for independent brand sales. At present, it has covered Los Angeles New York, Washington and more than 20 other cities.

　　 "In 2024, Daiyin Group will focus on high-quality development, adhere to the dual line development and mutual promotion of domestic and international markets, vigorously implement the innovation driven development strategy, closely focus on expanding the increment, strengthening management, optimizing the structure, increasing efficiency, and strengthening the team to continue to work, accelerate the high-end, intelligent, and green development, promote the transformation and upgrading of traditional industries, stimulate new vitality of enterprises, and create competition Strive for new advantages. " Zhao Huanchen said.

Looking forward to the future, Zhao Huanchen said that Daiyin Group should do a good job in five aspects to unswervingly follow the path of high-quality development.

First, adhere to domestic and international two wheel drive, and continue to make efforts in expanding the increment. Deeply develop the domestic market, firmly grasp the strategic basis of expanding domestic demand, and promote high-quality growth of domestic sales business. Adhere to the international development strategy, increase efforts to jointly build the "Belt and Road" market, further optimize the international market layout, and cultivate new growth points of foreign trade.

The second is to deepen the implementation of lean management and make continuous efforts in improving quality and efficiency. Strengthen the concept of "production revolves around sales", strive for "high quality and high yield" by optimizing the production process, improving production efficiency, and strengthening quality control, so as to achieve efficient collaboration, rapid delivery, and quality guarantee period, and provide good production guarantee for market development.

Third, strengthen the research and development of new products, and continue to make efforts in innovation empowerment. Keep up with the industry trend and market demand, accelerate the research and development of new products and structural adjustment, actively promote the transformation and upgrading of products, gradually improve the product grade and technical content, improve the functionality, novelty, differentiation and fashion level of products, and strive to develop in the direction of high added value.

Fourth, continue to promote intelligent transformation and make continuous efforts in transformation and upgrading. Invest in the introduction of automation equipment, implement digital production management, apply the Internet of Things technology, transform and improve the existing production capacity, reduce labor, improve production efficiency, product quality and enterprise competitiveness.

The fifth is to practice the concept of low-carbon environmental protection and continue to make efforts in green development. In terms of the use of raw materials, increase the use of recycled environment-friendly fibers; In terms of energy consumption structure, adopt energy-saving and emission reduction technology to increase the use of green energy; In terms of R&D and production, we constantly develop green products and implement green production to meet consumers' pursuit of green health.

"In 2024, in the face of new opportunities and challenges, Daiyin Group will adhere to the spirit of serving the country through industry, strive to create a new situation of high-quality development, and add new splendor to building a textile and clothing power!" Zhao Huanchen said.