Famous And Excellent Products Q3 Financial Report Highlights In 2024: Overseas Business Becomes A New Engine For Growth
Recently, Mingchuang Youpin Group released its financial report for the third quarter of 2024. According to the data, the company achieved steady growth in this quarter, and its revenue and net profit increased significantly compared with the same period last year. Among them, the strong performance of overseas markets is particularly noticeable, which has become an important force to promote the overall performance growth of the company.
Specifically, Mingchuang Premium achieved a revenue of 4.52 billion yuan in the third quarter of 2024, a year-on-year increase of 19.3%. This achievement is due to the company's continuous efforts in the domestic market, and also to the rapid expansion of overseas markets. In terms of net profit, the company achieved a net profit of 648 million yuan in the third quarter, up 4.9% year on year, showing a good profitability and cost control level.
It is worth mentioning that the overseas business of Mingchuang and Youpin was brilliant in the third quarter, with the revenue rising 39.8% to 1.81 billion yuan. This growth rate is far higher than the overall revenue growth rate of the company, which shows the driving effect of overseas markets on the company's business. From the perspective of the previous three quarters, the overseas business income of Mingchuangyoupin rose by 41%, breaking the 4.5 billion yuan mark and becoming an important pillar of the company's performance growth.
The rapid expansion of famous and innovative products in the global market is also reflected in the continuous growth of the number of its stores. As of September 30, 2024, the total number of global stores of Mingchuangyoupin Group has reached 7420, a significant increase over the end of last year. In the first nine months of 2024, the company added 859 stores, of which the net increase of stores in overseas markets was particularly prominent, showing the firm implementation of the company's globalization strategy and remarkable results.
It is worth noting that the net increase of stores of the two major brands under Mingchuangyou, MINISO Overseas and TOP TOY, in the first nine months of 2024 is more than that of last year. This data reflects the company's strong momentum in brand building and market expansion, and also indicates that the company will continue to maintain a rapid expansion trend in the future.
The success of famous and innovative products in the global market cannot be separated from the business model and supply chain system. The company always adheres to the product concept of "high quality, creativity and low price", and provides consumers with cost-effective fashion consumer goods by integrating global high-quality supply chain resources. At the same time, famous and innovative products also pay attention to product innovation and research and development, constantly launch new products that meet consumer needs, and maintain the brand's market competitiveness.
In the overseas market, famous and innovative products have won widespread recognition and love of local consumers by virtue of their rich product categories, fashionable shopping experience and user-friendly price strategy. The company has also actively combined with local culture to launch co branded products and theme activities with regional characteristics, further enhancing the brand's reputation and influence in overseas markets.
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